Recently, Xiaomi made headlines by announcing a price reduction on certain TV models, set to take effect on September 1. If you’re one of the early buyers, you might feel a bit disappointed since you ended up paying several hundred dollars more. While industry norms typically don’t require refunds for such cases, Xiaomi has shown some goodwill by offering compensation to previous customers.
According to Xiaomi’s official statement, those who purchased TVs from Xiaomi Mall between August 25 and August 31 will receive cash coupons equivalent to the price difference. These cash coupons can be used for most purchases on Xiaomi Mall, except for services like mobile phone top-ups or recharge cards. The coupon must be used all at once and expires on September 16.
Interestingly, customers who bought their TVs through Xiaomi Home or other e-commerce platforms can also expect similar compensation, though they’ll need to reach out to customer service first. While this gesture may not fully satisfy everyone, it’s commendable compared to how some companies handle such situations. Unfortunately, users who purchased before the announced date won’t qualify for these benefits.
This price drop primarily affects Xiaomi TV 4A models, with some units seeing a reduction of up to $1,000. For instance, the 43-inch model now costs less than $2,000, making it quite appealing. Additionally, Xiaomi recently partnered with PPTV to offer live streaming of popular sports leagues, including French Ligue 1, Serie A, La Liga, and China's Super League.
In any case, Xiaomi’s commitment to offering affordable, high-quality products is admirable. Despite the competitive market, they continue to prioritize consumer satisfaction by cutting prices—a rare move in today’s profit-driven industry. Whether you’re a new or existing customer, Xiaomi’s approach reflects their dedication to providing value.
As always, Xiaomi’s innovations keep us excited about what’s next. From cutting-edge TVs to expanding their content offerings, they’ve established themselves as a brand that listens to its customers. So, while some may still feel slighted, overall, it’s hard not to appreciate Xiaomi’s efforts to remain accessible and customer-friendly.
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