On September 13th, Samsung officially launched the Galaxy Note 8 in Beijing and opened pre-orders on JD.com. However, as of today, the pre-order numbers on the JD.com platform are not very promising. The available quantity is only over 1,000 units, with some variants having just a few hundred units in stock. The total number is still far from reaching 10,000, which suggests that consumer interest may not be as strong as expected.
In contrast, in South Korea, the launch of the Galaxy Note 8 was a huge success, with over 800,000 units sold on the first day, and pre-orders hitting nearly 400,000. This clearly shows how popular the device has been in its home market.
This low pre-order count not only falls short of the Galaxy Note 7’s performance—where it took 40 days to reach 13 days of pre-orders—but also highlights a major challenge for Samsung in China. While the Note 8 is seen as a strong product, the current booking numbers suggest that the company still has a long way to go.
Despite this, Samsung remains optimistic. At the launch event, Gao Dongzheng, President of Samsung’s Mobile Communications Division, expressed confidence that the Galaxy Note 8 would help the company regain its position in the Chinese market. However, with rising competition from brands like Huawei, OPPO, vivo, and Xiaomi, Samsung needs to work hard to regain its foothold.
The company must focus on improving brand perception, enhancing customer service, and offering more competitive pricing and features. Only then can it hope to win back market share and reestablish itself as a leading player in one of the world’s most competitive smartphone markets.
With the right strategies and continued innovation, Samsung could still make a strong comeback in China. But for now, the road ahead is still challenging.
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