On September 13th, Samsung officially launched the Galaxy Note 8 in Beijing and opened pre-orders on JD.com. However, as of today, the pre-order numbers on the JD.com platform are not very encouraging. The number of reservations is only over 1,000 units, with some models having just a few hundred. The total volume is far from reaching 10,000 units.
In contrast, in South Korea, the initial demand for the Galaxy Note 8 was extremely high, with over 800,000 units sold during its first launch. The first-day pre-orders reached nearly 400,000, marking a huge success. This shows how much more popular the product is in its home market compared to China.
The current pre-order figures not only surpass those of the Galaxy Note 7—which took 40 days to reach 13,000 orders—but also set a new benchmark. Despite this, it's still far from being a massive success in China.
However, Samsung can't afford to be complacent. In the fiercely competitive Chinese smartphone market, the company has already been overtaken by brands like Huawei, OPPO, vivo, and Xiaomi. Regaining market share is now a top priority.
At the Galaxy Note 8 launch event, Gao Dongzheng, President of Samsung’s Mobile Communications Division, expressed confidence that the Note 8 would help the company regain its position in the Chinese market. But with the current pre-order numbers, there's still a long way to go before Samsung can truly make a comeback.
Samsung needs to not only improve its marketing strategy but also strengthen its product appeal to win back consumer trust and loyalty in one of the world's most competitive markets.
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