Recently, IHS, a professional marketing agency, announced a set of research data. The data shows that China has become a leader in the smart TV market, with the highest share of smart TV sales worldwide. And, as of the fourth quarter of 2015, smart TV shipments have reached 48.5% of global TV shipments, which means that smart TVs have already occupied half of the world.
It is not difficult to see that smart TVs are favored by consumers globally. With the continuous development of Internet streaming media, more and more users are accustomed to using smart TVs to watch online videos. This is one of the reasons why smart TVs are popular, according to a chief analyst at IHS named Paul Gray.
It is true that with the continuous improvement of peopleâ€™s living standards, usersâ€™ product consumption habits are also changing. From simple home appliance features to today's more enriched smart features, consumers enjoy the new product experience that technology brings, while also enjoying life more fun. From the color TV field, Internet TV has become the darling of the current market. Content resources have become a major advantage of Internet TV. Smart TVs are also driven by the Internet and have entered more and more homes, changing peopleâ€™s values â€‹â€‹and world views, and also changing peopleâ€™s lifestyles.
Chinese consumers have more demand for smart TVs? This is also prompted by multiple elements. First of all, from the point of view of product features, the product features of smart TV itself are enough to attract many consumers to purchase, plus the advantages of multi-functional products is to make consumers put it down.
Secondly, from the point of view of the brand market, both the traditional TV brands and the emerging Internet TV brands have occupied a large proportion in the research, development, and marketing of smart TVs. The television brands such as Hisense, Skyworth, LeTV, and Xiaomi all promote smart TVs as the market focus, which has accelerated the popularity of smart TVs in the hearts of Chinese families and even Chinese consumers. Consumers understand more about smart TVs and naturally buy them. This is a healthy development process.
Written at the end: The continued advancement of smart TV companies in China is a "booster" to accelerate the development of smart TV products in China. At the same time, Chinese consumers' demand for smart TV products has become the source of China's smart TV market. In the future, under the comprehensive force of multi-elements, China's smart TV market will also be radiated with unlimited vitality. In the future, we will also look at the development of China's smart TV market.
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