According to the published data of Ove Cloud Network, the total sales volume of OTT boxes in the 22nd week of 2016 was 88,000 units, with the sales volume falling 30.3% month-on-month; the sales amount was 0.19 billion yuan, a decrease of 33.8%. From the data, the OTT box market is gradually shrinking, and the overall data shows a “double drop†trend in sales volume decline and overall market share decline. On the license plate side, the phenomenon that China’s license number of licensees, such as CIBN, has rapidly declined, and Hunan Radio and TV and CNTV have even experienced negative growth.
With the rectification of the box market by relevant departments such as broadcasting and television and the resolute crackdown on the cottage box, the order of the box market has been effectively maintained. The cleanup of the copycat box will also bring a new round of reshuffling and integration. The decline in sales of OTT boxes also reflects the rapid trend of smart TV adoption.
In recent years, the rapid development of the Internet smart TV, music, millet, cool open and other wind, is quietly changing the development of the smart TV industry. Especially with the improvement of the performance of smart TV hardware, smart TV brands pay more attention to the construction of content and resources, coupled with the rapid decline in the prices of smart TVs, the traditional OTT box market has been subject to the industry supervision of SARFT and the smart TV market. Double attack. During this period, smart TVs quickly attacked cities.
On May 24th, Kukai opened a large-screen new value platform strategy conference with the theme of “non-ecological/big content†at the Beijing 798 Art Center. Released the world's first HiFi high-definition television A2 series (including three models of 50, 55, and 65 inches), Cool open system VR version, and VR-one machine "any door" to redefine the 2016 Internet flagship TV.
Cool open A2 HiFi large content TV (cool open TV 50A2 installation method) in addition to excellent design, HiFi level professional audio, top hardware configuration, the concept of big content is most eye-catching.
In terms of content resources, CoolOpen has reached a deep cooperation with iQiyi to purchase a Kiwi VIP membership value of 598 yuan for 2 years in each cool open A2 HiFi big content TV. Users can watch all high-definition movies and TV shows for free. And documentary.
At the same time, Kukai emphasized that he is not only a TV brand, but also a platform service provider in the living room entertainment display area. He has a strong content operation capability and has always been operating on the basis of the “smart TV operating system - Cool Open Systemâ€. , BOX, mobile branch, now extends to VR.
At the press conference, the concept of “Big Content†was further strengthened. “The VR version of Coocaaut's new system has become the first full-platform system to fully open up the large-screen OTT system and VR system. Integrated integration and operation of content, users, and back office."
From this point of view, the market of OTT boxes is gloomy, which just explains the new life of smart TV content operations!
In recent years, the rapid development of the Internet smart TV, music, millet, cool open and other wind, is quietly changing the development of the smart TV industry. Especially with the improvement of the performance of smart TV hardware, smart TV brands pay more attention to the construction of content and resources, coupled with the rapid decline in the prices of smart TVs, the traditional OTT box market has been subject to the industry supervision of SARFT and the smart TV market. Double attack. During this period, smart TVs quickly attacked cities.
On May 24th, Kukai opened a large-screen new value platform strategy conference with the theme of “non-ecological/big content†at the Beijing 798 Art Center. Released the world's first HiFi high-definition television A2 series (including three models of 50, 55, and 65 inches), Cool open system VR version, and VR-one machine "any door" to redefine the 2016 Internet flagship TV.
Cool open A2 HiFi large content TV (cool open TV 50A2 installation method) in addition to excellent design, HiFi level professional audio, top hardware configuration, the concept of big content is most eye-catching.
In terms of content resources, CoolOpen has reached a deep cooperation with iQiyi to purchase a Kiwi VIP membership value of 598 yuan for 2 years in each cool open A2 HiFi big content TV. Users can watch all high-definition movies and TV shows for free. And documentary.
At the same time, Kukai emphasized that he is not only a TV brand, but also a platform service provider in the living room entertainment display area. He has a strong content operation capability and has always been operating on the basis of the “smart TV operating system - Cool Open Systemâ€. , BOX, mobile branch, now extends to VR.
At the press conference, the concept of “Big Content†was further strengthened. “The VR version of Coocaaut's new system has become the first full-platform system to fully open up the large-screen OTT system and VR system. Integrated integration and operation of content, users, and back office."
From this point of view, the market of OTT boxes is gloomy, which just explains the new life of smart TV content operations!
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