Shanghai, China, January 12, 2010, NXP Semiconductors today announced that its SmartMX P5CD012 chip has been selected as the non-contact chip solution for Shandong City Link, a pilot project for the National Utility IC Card National Interconnection Shandong. After several months of bidding, the Bid Evaluation Expert Committee conducted a comprehensive survey on the qualifications and performance of the bidding enterprises and products. In the end, NXP Credit Card Industry Development Co., Ltd. and Huangshi Jiede Wanda Gold Card Co., Ltd. were selected as the largest smart card chip providers.
NXP's SmartMX technology platform is the industry leader in both technology and chip security. At the same time, as a highly integrated reader chip supplier, NXP is fully aware of system infrastructure requirements including interoperability requirements. All major operating systems and application providers have developed proprietary software based on the NXP SmartMX technology platform, which will ensure the security, ease of use and anti-counterfeiting performance of the various card products that use the chip. By the end of 2009, NXP had delivered more than 500 million SmartMX security chips worldwide.
The "City Communication" Long Card Co-branded Card, which was launched under the framework of the national interconnection and construction of urban public utilities IC cards, is the integration and interaction of bank cards and city card IC cards, forming a complementary electronic banket micropayment and bank card payment. It has achieved breakthroughs in the application field and is a milestone in the development of IC cards in the industry. The "City Link" Long Card co-branded card issued this time can handle financial services such as cash, transfer settlement, shopping consumption, etc., and can also be applied to urban cards including public transportation, rental, highway, public tourism, public utility payment, etc. In the field of micropayments, people can enjoy convenient and fast dual services by holding one card. The initial stage of the project will be first piloted in Jinan City, and then promoted to the province.
Mr. Lu Ning, Director of Marketing and Sales, Greater China, NXP Intelligent Identification Division, said: "SmartMX P5CD012 can be selected for this important public utility project, once again confirming the leading technology and chips of NXP SmartMX technology platform in the field of social utility applications. Security and flexibility also proves that our efforts to develop support for domestic application standard products are fruitful. As the industry's leading card technology provider, we will continue to respond to the "one card multi-use and distribution" advocated by the relevant national departments. The call of the multi-function card deepens cooperation with local partners, accelerates the localization process, and promotes the rapid development of the domestic industrial chain."
G&D and NXP have maintained long-term relationships in many fields. In the middle of this year, G&D applied a SmartMX P5CD012 chip card product through the IC card application service center of the Ministry of Housing and Urban-Rural Development of the People's Republic of China, "Building Business Integrated Circuit (IC) Card Product Testing" national industry standard product testing, "æ£Based on long-term successful cooperation experience, we are confident in the leading technology and safety of NXP products. As one of the industry leaders, G&D hopes to go hand in hand with NXP and actively participate in the rapid advancement of gold card engineering. Bai Xuejing, general manager of the Finance and Government Division of G&D (China) Information Technology Co., Ltd. said.
Although this is the first cooperation between NXP and China Banknote in the field of urban utility IC cards, the two sides have maintained long-term and good cooperative relations in other fields. Li Wei, Assistant General Manager of China Banknote Credit Card Industry Development Co., Ltd. said: "As the first batch of industry-leading cards authorized by China UnionPay to authorize the production and personalization of UnionPay ID card products and VISA and MasterCard card and personalized production certification. The manufacturer, China Banknote has a wealth of industry experience in the financial field. I am very pleased that the first cooperation with NXP in the field of cards has been successful. I hope that both parties can maintain this good tradition and deepen cooperation and leadership in the field of multi-functional cards. Market development."
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