As a regular user, the first thing we usually consider when purchasing a TV is whether its design matches our home decor and if it looks appealing enough. While picture quality remains the top priority, the aesthetic appeal of a TV cannot be overlooked. It might even influence whether you're willing to invest in it. Starting from 2016, the TV industry has shifted towards balancing quality with design. So, what kind of design would excite you?
According to official specifications, the Hisense EC750 offers 4K ultra-high resolution, is powered by an ARM Cortex A53 quad-core 1.4GHz 64-bit processor, and features a Mail 450 six-core GPU. It also comes with 2GB of RAM and 32GB of storage. Today, we'll be testing the Hisense EC750, known as the "Night Ranger," at the Zhongguancun Online Appliance Testing Center. Is this high-value TV product just for show, or does it deliver on its promises? Let’s find out through thorough testing.
**Appearance:** Hidden in Simplicity, Yet Stunning
In today's homes, TVs have become central to living room aesthetics. Naturally, the appearance of a TV needs to stand out while fitting the decor style. Consumers want a TV that reflects their personal style while blending seamlessly with their home environment. TVs are becoming thinner, with ever-narrower bezels. This not only reduces the physical footprint but also enhances the visual impact, making the design more refined and elegant.
Hisense EC750 TV undergoes its first national test.
The thickness of the TV body, the choice of frame material, the shape of the base, and the color combinations all contribute to whether a TV's appearance meets consumer expectations. Over the years, ultra-thin designs, metallic finishes, and narrow bezels—once exclusive to smartphones—are increasingly being adopted by TV manufacturers. These elements often showcase the unique design philosophies of different brands, particularly in their flagship models.
Hisense becomes one of the official sponsors of the 2018 FIFA World Cup.
Hisense has always placed significant emphasis on industrial design, which plays an essential role in their premium TV products. As an official sponsor of the 2018 FIFA World Cup, Hisense launched a World Cup-customized TV series earlier this year. The EC750, one of these models, features exceptional industrial design and picture quality. Due to its predominantly black color scheme, Hisense gave it a commanding name: "Night Ranger."
The overall front is predominantly black.
Compared to previous models, Hisense EC750's primary change lies in its color palette. Hisense has always valued minimalism and high-quality materials, and the EC750 embodies this philosophy. Dominated by black tones, the TV has a sleek, minimalist design with no unnecessary embellishments. The midnight-black bezel blends almost seamlessly with the screen, showcasing the meticulous attention to detail in the product design. Clearly, Hisense has put considerable effort into the appearance of this new model.
CNC diamond cutting technology highlights the advantages of metal materials, enhancing the luxury of the TV.
Ultra-thin and ultra-narrow body design paired with a sand-cold steel metal texture creates a sharp, sleek look.
The chrome-plated base is a standout feature of this TV.
Both the frame and the base are made of high-strength aluminum alloy, offering both a luxurious metallic texture and durability. The two Y-shaped bases deployed at 120 degrees provide excellent stability. The electroplating process gives the TV a striking visual appeal.
The bottom of the TV frame features Hisense’s quicksand hot silver logo.
A large portion of the back is made of metal, which is resistant to aging and discoloration and helps with heat dissipation.
Rich interface options.
Minimalist design with a one-touch direct function.
The remote control has been significantly simplified, making it comfortable to hold. Each button is precise and responsive without any lag or imprecision. Additionally, the remote control is equipped with a quick-switch button, allowing users to customize a one-touch direct function within the system. This simple yet efficient control method caters well to user needs.
**Appearance Summary:**
It is evident that the Hisense EC750 TV demonstrates impressive craftsmanship and material quality. The entire unit uses large areas of metal, offering not only a textured appearance but also superior heat dissipation, longevity, and stability compared to plastic alternatives. The midnight black color adds an air of mystery, preventing the screen from being too glaring during viewing. High-end technologies like ultra-thin bodies, electroplating, and diamond cutting showcase the exquisite industrial design of this TV. Described in one word, the combination of black and silver hides elegance in simplicity, revealing its cold glow when necessary.
**Configuration:** Mainstream Core, Agile Performance
Currently, the mainstream smart TV market has evolved from dual-core to quad-core configurations. From an economical perspective, it is advisable to select products with a clock speed of 1.2GHz or higher to ensure smooth operation of large software and HD video playback. For TV memory, more than 1GB is generally required to ensure smooth application execution. It is also important to pay attention to the decoding capability of the TV, i.e., the processor's ability to handle videos in different formats. If the TV cannot handle certain video formats, issues such as stuttering, inconsistent sound and picture synchronization, etc., may arise.
The Hisense EC750 is undoubtedly a performance powerhouse with a 4-core 64-bit A53 CPU and a Mali450 6-core GPU, which significantly enhances operational speed and image processing capabilities. A 64-bit processor can process 64 bits at a time, or 8 bytes of data (8 bits = 1 byte). Compared to 32-bit processors, 64-bit processors can theoretically double the processing speed.
Of course, the advantage of 64-bit processors extends beyond speed. They also excel in memory management. Traditional 32-bit processors have a maximum addressable memory space of 4GB (2^32 bytes), creating bottlenecks for programs requiring large memory usage. A 64-bit processor can theoretically reach 1800TB (2^64 bytes), with 1TB equaling 1024GB and 1GB equaling 1024MB. Thus, the 64-bit processor can completely eliminate the bottlenecks faced by 32-bit systems.
2GB of storage and 32GB of large storage capacity.
Additionally, the Hisense EC750 comes with 2GB of RAM and 32GB of large storage, which ensures smooth operation even when storing numerous apps, videos, or pictures.
**System:** VIDAA4 Horizontal Flat Style Operation
Integrated with the super-core configuration is Hisense's depth-based Android-based Hisense VIDAA4 system, featuring four-key direct access, memory switching, and other functionalities. Compared to the previous generation, the interface design and system control have improved significantly. The most noticeable difference is the richness of content and interactivity. The horizontal flat style makes navigation easier. Leveraging its powerful processing power, the operating experience is smooth and rapid.
The main interface of Hisense EC750 TV evaluation system has integrated five major pieces of Hisense Poly series.
The author's hands-on experience was still very smooth. Using the four-button direct access or the switch key, users can navigate between pages and functions without exiting the current page. Both operations responded quickly, and switching between pages was nearly instantaneous, eliminating any noticeable delays.
Some common applications are added to the main interface.
Advanced image settings are included, typically found only in high-end TVs.
The TV supports the WeChat connection function, enabling users to operate the TV via mobile phones and push popular programs.
The Hisense EC750 also supports the WeChat connectivity function, which can be linked through the QR code in the mobile WeChat scan TV WeChat connection application. Once connected, users can use their mobile phones as TV remotes and access a wealth of video resources from the mobile internet interface. Additionally, some local TV stations offer live broadcasts, which can be played directly on the screen once the TV is connected to the internet. The system also includes appointment reminders and other personalized features.
In addition to quick switching controls, it also boasts powerful voice features. The Hisense EC750 TV remote control is infrared/bluetooth, and users can choose to pair via Bluetooth upon turning on the device for the first time. Afterward, the remote can perform faster and more precise operations without needing to align with the TV. Intelligent operations like voice commands can also be completed. Press and hold the voice button on the remote control to issue commands and complete controls in any interface or state.
**4K Picture Measurement:** Four Extreme Picture Effects at a Glance
In recent years, with rising consumer standards, demands for TV picture quality have grown. Many consumers are no longer swayed by low-level marketing tactics that focus on price wars. Maintaining high-quality TV picture performance requires years of advanced technology and expertise in display technology.
Current LCD panel quality issues can be mitigated through rigorous quality control. Whether it's an A-class screen or a good screen, domestic or imported, the differences are negligible. We don't need to overly concern ourselves with the origin of the screen but should instead focus on the actual performance of the TV. Therefore, relying on excellent image quality technology is the key to ensuring high-quality television performance.
Hisense has深耕 the color TV field for many years. Their technological research and product quality control have consistently led the way in China. Through extensive testing of 4K images/videos, the author selected several representative real-life images to verify the picture quality of the Hisense EC750. We’ll examine the contrast, color reproduction, clarity, and motion picture effects.
4K picture measurement: Full natural color gradients with three-dimensional highlights.
4K image measurement: Despite the main background being green, the nuances at different positions change beautifully, especially the ripples on the water surface.
4K picture measurement: Outstanding color performance on both sides of the shadow/sun, full of depth of field.
The addition of three-dimensional color reproduction technology allows the Hisense EC750 TV to further enhance its color reproduction. According to Hisense Labs' data, the BT709 color gamut of this TV reaches 100%. From the figures above, it is evident that despite the starkly contrasting lighting effects on the left and right sides, the red, green, and blue colors remain full and vivid, with a deep sense of depth, whether in the shadows or the sunlit parts of the wall.
4K picture measurement: Almost no black light leakage, with a clear advantage in contrast.
Meanwhile, the Hisense EC750 employs multi-zone image contrast enhancement technology, optimizing screen brightness and color contrast through algorithms. The colors are more vibrant than those of ordinary LCD TVs. It can also make the screen darker and brighter, creating a more three-dimensional effect and enhanced layering. Combined with the 4K Ultra HD panel, HDR contrast enhancement, and full-channel HDR decoding, the overall visual experience is elevated to new heights.
**UHD Video Measurement:** Minimal Leakage in the Black Market
This year, many manufacturers have equipped their TV products with HDR technology. However, not all TVs can fully leverage HDR technology. After all, the use of HDR technology involves an entire ecosystem related to image display. The Hisense EC750 also features HDR technology, which can be felt during practical testing. The improvements it brings are immediately apparent.
UHD video measurement: No noticeable smearing in high-speed motion pictures.
UHD video measurement: Three-dimensional sense, the screen is more exquisite and clear.
HDR video measurement: Excellent black field performance, almost no light leakage.
HDR video measurement: Bright and vivid, accurately reflecting the light and shadow effects in the video.
During the HDR video tests of the Hisense EC750 TV, the author specifically selected the two real-shot images with strong contrasts between light and shadow. We can see that the main parts are bright, while the surrounding dark areas are deep. Upon closer inspection, there is virtually no light leakage. The reflection of the instruments in the last picture is dazzling, yet the colors of other parts do not appear pale, and the light and shadow effects are realistic.
**Content:** China TV + Tencent Video Resource Lineup
With its robust video content, the EC750 offers a visually appealing platform from Hisense, United China TV, and Tencent, bringing rich content, with 90% of the content being HD. The platform’s massive online library is automatically updated weekly. The ad hoc intelligent recommendation engine pushes content based on user browsing habits, making it highly user-friendly. Additionally, categories like poly-learning, shopping, entertainment, and poly-use each have dedicated interfaces, offering a strong lineup.
Movie and TV main interface.
Almost every TV series/movie supports up to 1080P resolution switching.
Essentially, popular TV series can be played on the EC750 TV. The update speed is fast, with shows often airing on the same day. Within a day, you can catch up on the latest episodes through the good-looking platform. In terms of definition, almost every TV series or movie can achieve 1080P Blu-ray resolution, and some movies even reach 4K Ultra HD resolution.
Built-in resource resolution can reach 1080P or even higher.
Enjoy shopping channel.
Master course.
The built-in poly-scholastic education platform offers massive educational resources and courses taught by elite school teachers, receiving widespread recognition. The curriculum is frequently updated. The content spans educational topics such as preschool education, elementary school, junior high school, high school, and adult education, catering to individuals of all ages at home.
Massive application resources can only be fully displayed through a waterfall drop-down interface.
The application resources within the app channel are still quite comprehensive. We can see that the app channel uses a waterfall-style drop-down interface and categorizes apps by type. High-quality content is also prominently displayed to help users find and download them. Video, tools, music, lifestyle, education, health, and mass applications are deeply optimized based on Hisense's VIDAA system to ensure a high-definition and smooth-running experience.
**Conclusion:**
As another newly released World Cup-customized TV from Hisense this summer, the EC750 has demonstrated its full potential. For a long time, Hisense's continuous innovation and development in the TV field have impressed us with their deep understanding of "craftsmanship." Behind its high value lies not just superficial appearance but a balance of internal and external excellence. From Made in China to Created in China, Hisense presents us with the experience and technology it has accumulated over the past 50 years. This Hisense EC750 TV is a perfect blend of value and strength. The Midnight Ranger, a different kind of hero.
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