What does artificial intelligence apply to social areas? You will definitely think of chatterers like Cortana. That's right, but it's more than that. For business organizations, AI is applied to social networking and can help them to better target social marketing by identifying target users and optimizing copywriting. AI is responsible for simple work. Human beings are responsible for creativity. According to John Hagel of Deloitte, the wave of artificial intelligence technology is actually an exciting opportunity to allow brands to spend more time for creative work. If we give the machine enough authority to be responsible for simple daily tasks, then marketers will have more time to focus on creative advertising campaigns. “Artificial intelligence now appears to be a threat, but it will actually be our ally, liberating us from the tedious and repetitive work of the past, and at the same time providing us with the data support we need so that we can use our creativity better. Improve efficiency," said John Hagel. The New York Times saved a lot of work by using artificial intelligence. The veteran media used a writing robot and published 300 news alerts per day to their social media. Do robots know more about hype than Xifeng? Artificial intelligence is transforming social marketing. Chatting machine users in the market can replace a considerable amount of manual customer service while collecting customer data.
This is a good customer that is zombie powder. Of course, AI cannot replace all interactions on social media. After all, the vitality of social media is created by human interaction. However, it can screen out the most valuable information in the interaction and, of course, identify those that are useless. According to Eli Israel, the founder of Meshfire, an AI-assisted social media platform, the workload of social media platform administrators has reached a record high. Applying AI can greatly ease the work pressure of social media teams. With the help of AI, they can efficiently identify which users are real people and which are machine-controlled zombie powders. At the same time, AI can identify advanced users and give them priority to respond. Similarly, AI can also identify those high frequencies. Interactive users, remind the marketing team that this is a key user. Finally, AI can also be applied as an information filter, allowing companies to avoid dangerous connections and spam (yes, businesses can also suffer from spam). Connect with consumers through Big V Artificial intelligence-driven marketing consultancy Influential uses IBM's artificial intelligence system, Watson, to discover users. It found that social media can disseminate brand information to target audiences in a way that feels more real and humane. Ryan Deter, CEO and co-founder of Influential, said that their detection tools apply two Watson services—personal analysis and AlchemyLanguage, a natural language processing program that can analyze high-level concepts such as emotions and keywords. Through these two services, we analyze the content of texts written by big Vs and divide them into 52 personality traits, such as “adventurous spiritâ€, “work hardâ€, and “willing to welcome changeâ€. Deter said that so far, Influentail has collected more than 10,000 large V analysis, and the total number of these people's attention, more than 4 billion. Do robots know more about hype than Xifeng? Artificial intelligence is transforming social marketing When a brand raises their marketing goals to Influential, the company uses Watson to identify the most prominent features of the brand, and then match the big V that best matches its traits and the most relevant followers. . If a brand story emphasizes "adventure", then Influential will find a high score who has a high score in this quality and who has a good response. Influential participated in Kia's advertising business in the 2016 Super Bowl. Deter said: "We are concerned that in the FTC post, (advertisement) has generated 30% higher attention than usual. The more consistent the sound of the brand and Big V, the audience's participation, emotional evoked, memory of the ad, virus The better the sexual communication and clicks are,†said Deter, referring to the Big V selected by AI, through these brand-related posts, resulting in better results than the company’s daily announcements. In other words, the machine learned how to explore the audience, even better than the big ones. What kind of story is better? Ask the robot In a sense, marketing is a storytelling art. How to tell the story well, on the one hand, of course, it is necessary to identify the audience, and on the other hand, the marketer is constantly relying on exploration, trial and error, so as to have a basic judgment of the general effect of the story. Now, the judgment will be handed over to AI. Influential uses Waston to analyze social dynamics and tell brands how they look in people's perceptions. Deter said that sometimes, this means telling a brand that “you are not what you think it is.†Then the business has to re-think and come up with a better story. The intelligent robot Blossom developed by the New York Times data science team can predict the repercussions of articles on social networks, and analyze from a large amount of data to examine the “attractivity index†of the content of articles, thereby suggesting which articles the editor should choose to publish to social On the media. According to statistics, the average number of Facebook posts recommended by Blossom is 120% higher than that of manually selected posts; and for some “typical†posts, this figure reaches 380%. Artificial intelligence is constantly evolving, and the application of this technology in the social field will continue to be updated. For marketers, recognizing that AI's great ability in social marketing may allow them to take advantage of future marketing battles. AI certainly can't completely replace humans in marketing. Robots don't seem to have any creative ability yet, but in understanding users, artificial intelligence is more powerful than ever before.
This is a good customer that is zombie powder. Of course, AI cannot replace all interactions on social media. After all, the vitality of social media is created by human interaction. However, it can screen out the most valuable information in the interaction and, of course, identify those that are useless. According to Eli Israel, the founder of Meshfire, an AI-assisted social media platform, the workload of social media platform administrators has reached a record high. Applying AI can greatly ease the work pressure of social media teams. With the help of AI, they can efficiently identify which users are real people and which are machine-controlled zombie powders. At the same time, AI can identify advanced users and give them priority to respond. Similarly, AI can also identify those high frequencies. Interactive users, remind the marketing team that this is a key user. Finally, AI can also be applied as an information filter, allowing companies to avoid dangerous connections and spam (yes, businesses can also suffer from spam). Connect with consumers through Big V Artificial intelligence-driven marketing consultancy Influential uses IBM's artificial intelligence system, Watson, to discover users. It found that social media can disseminate brand information to target audiences in a way that feels more real and humane. Ryan Deter, CEO and co-founder of Influential, said that their detection tools apply two Watson services—personal analysis and AlchemyLanguage, a natural language processing program that can analyze high-level concepts such as emotions and keywords. Through these two services, we analyze the content of texts written by big Vs and divide them into 52 personality traits, such as “adventurous spiritâ€, “work hardâ€, and “willing to welcome changeâ€. Deter said that so far, Influentail has collected more than 10,000 large V analysis, and the total number of these people's attention, more than 4 billion. Do robots know more about hype than Xifeng? Artificial intelligence is transforming social marketing When a brand raises their marketing goals to Influential, the company uses Watson to identify the most prominent features of the brand, and then match the big V that best matches its traits and the most relevant followers. . If a brand story emphasizes "adventure", then Influential will find a high score who has a high score in this quality and who has a good response. Influential participated in Kia's advertising business in the 2016 Super Bowl. Deter said: "We are concerned that in the FTC post, (advertisement) has generated 30% higher attention than usual. The more consistent the sound of the brand and Big V, the audience's participation, emotional evoked, memory of the ad, virus The better the sexual communication and clicks are,†said Deter, referring to the Big V selected by AI, through these brand-related posts, resulting in better results than the company’s daily announcements. In other words, the machine learned how to explore the audience, even better than the big ones. What kind of story is better? Ask the robot In a sense, marketing is a storytelling art. How to tell the story well, on the one hand, of course, it is necessary to identify the audience, and on the other hand, the marketer is constantly relying on exploration, trial and error, so as to have a basic judgment of the general effect of the story. Now, the judgment will be handed over to AI. Influential uses Waston to analyze social dynamics and tell brands how they look in people's perceptions. Deter said that sometimes, this means telling a brand that “you are not what you think it is.†Then the business has to re-think and come up with a better story. The intelligent robot Blossom developed by the New York Times data science team can predict the repercussions of articles on social networks, and analyze from a large amount of data to examine the “attractivity index†of the content of articles, thereby suggesting which articles the editor should choose to publish to social On the media. According to statistics, the average number of Facebook posts recommended by Blossom is 120% higher than that of manually selected posts; and for some “typical†posts, this figure reaches 380%. Artificial intelligence is constantly evolving, and the application of this technology in the social field will continue to be updated. For marketers, recognizing that AI's great ability in social marketing may allow them to take advantage of future marketing battles. AI certainly can't completely replace humans in marketing. Robots don't seem to have any creative ability yet, but in understanding users, artificial intelligence is more powerful than ever before.
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