A watch to see the sales of smart bulbs such as Xiaomi/Beauty/Philips

When I saw a piece of information, I was shocked by the snack: a smart LED light that was more versatile than my boyfriend. Is it now that the single dogs with unknown orientations are so strong that the publicity gimmicks of the business are aimed at them?

Closer to home, according to this report, this smart LED light can be used in different scenarios. For example, it is a night light on the wall; it is a brake light on the back of the bicycle; it is a light stick in the hand; it can be used as a juvenile timer during exercise and cooking; it will change the frequency according to the rhythm when listening to music; it can be different by software. The pattern shows the weather; even when you take a selfie, you can use it to fill the light...

It sounds so good, but how many people pay for it is not known. After all, this universal sticker sometimes means incompetence. According to my unreasonable speculation, the possibility of carrying a light stick with him is extremely small.

In fact, smart lights like this all have a variety of "singular functions" abound. But until now, no one knows what the real smart LED lights look like. How can I poke the user's pain points, and even the users themselves can't say it. Therefore, it is no wonder that most of the products that most manufacturers are obsessed with are often left unattended. So how do LED lighting companies go?

The route of cross-border big brands is not necessarily right, even when it comes to the depths, how to create a light environment and how to please users, it is far from the traditional lighting enterprises that have achieved great depth in the light world. However, it is undeniable that the route of cross-border big brands that are at the forefront and have more intimate friction with users still have certain reference. Either it's suitable for following the trend, or it's worth evading, or you can find a partner. So, let's take a look at all the big brands in the field of smart bulbs with the highest frequency of contact with users. Practical or gimmicks? After reading, I believe that you have a lot of opinions.

After the launch of these brands, the actual sales volume and the audience acceptance are of course difficult to know. It's better to know more about the sales of smart bulbs that are currently available.

Remarks: The above data is limited to the keyword search of “Jingdong” and Tmall platform “smart bulbs”, and the brands that sell over 100 (except Philips Hue).

Of course, smart light bulbs are just a small part of the intelligent lighting product line. Nowadays, the sales channels are diversified. The sales of the above two e-commerce platforms do not mean everything, but they represent some parts, such as Xiaomi and Midea. The products are obviously more popular. The giant Philips Hue series products are currently almost unattended on both platforms.

In the end, LED lighting companies must use hardware to break into the intelligent lighting ecology and even smart homes and smart city circles. There are still a lot of homework to do, there are still many chess to be played, and there are still many to be beaten.

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