How does LED outdoor lighting break 2016?

In 2015, under the background of declining income of lighting enterprises, intensified competition in the industry and serious impact on the real economy, the innovation challenges of China's lighting industry are numerous. With the gradual maturity of LED outdoor lighting, coupled with the government demonstration project and the rise of professional stores, outdoor lighting is the earliest segment of LED lighting products to enter the application, is a veritable "invisible champion."

Whether it is outdoor lighting, landscape lighting, government engineering, outdoor commercial lighting, the rapid development of outdoor lighting in recent years is obvious to all. However, in the past two years, the “quality gate” that LED outdoor lighting broke out in practice has also brought people back to rationality: the government “red envelope” is not good, outdoor lighting technology is not mature enough, government procurement, EMC, PPP and other business models Not perfect enough. The market is increasingly demanding outdoor lighting technology, the volume needs to be larger and larger, and the functions are more and more. In this wave of tides, the industrial pattern of outdoor lighting is expected to be “broken and established”. How to break through the system and catch up?

China's LED outdoor lighting market has great potential

The rapid development of China's urbanization and the increasing efforts of energy conservation and emission reduction have provided a huge potential market for the future development of LED street lamps . With the development of the domestic LED lighting industry for many years, the quality of LED energy-saving products has entered a new stage. This year's government work report also stated a strong signal to support environmentally-friendly and energy-saving products. LED outdoor lighting has become the main force of energy-saving transformation.

Among outdoor lighting, street lamps have the greatest development potential. According to relevant statistics, in 2012, China's LED street lamps used about 5 million baht, an increase of 44.09% over the previous year, accounting for 14% of the total street lamps. In 2013, the penetration rate of LED street lamps in the domestic market reached more than 15%, becoming the most representative lamp for the promotion and application of LED lighting in China.

Some experts said that before 2015, LED street lamps will maintain a compound annual growth rate of around 50%. In 2015, the overall penetration rate of LED lamps in the road lighting field will reach 46%, and will increase by more than 30 million in the next two years. LED street lights and tunnel lights. These positive expectations have brought greater development potential to LED street lights.

Outdoor lighting products have not been as attractive as indoor lighting. However, the wide-ranging use has determined its unparalleled sales scale and is a well-deserved stealth sales champion. Since entering the industry as a separate lighting category in the 1990s, the types, technologies, and applications of outdoor lighting have been expanding and upgrading, and the use of geometrical grades has become increasingly widespread.

Outdoor lighting, the Three Kingdoms are still missing the king

As far as possible, China's LED outdoor lighting market is huge, and it has a global monopoly position. However, due to the lack of national brands, the new highland of the industry has not yet been occupied.

In the lighting industry, there are 12 words can describe the current China distribution of outdoor lighting market areas -. "Zhongshan South, East Yuyao Liangnong" In fact, Zhejiang, Jiangsu and Shanghai, Guangdong (mainly Zhongshan Guzhen) The position in the Chinese outdoor lighting market is basically forming a "three-point world" trend, and each has its own characteristics, each with its own advantages and disadvantages.

According to rough statistics, the total number of outdoor lighting companies in China is currently around 2,000, of which manufacturers are mainly concentrated in Zhejiang, Jiangsu, Guangdong and Shanghai. It is understood that there are more than 600 outdoor lighting enterprises in Zhejiang, more than 500 in Jiangsu, 300 in Guangdong (including more than 100 in ancient towns), and about 20 in Shanghai.

Zhejiang enterprises mainly produce garden lights, lawn lights, flood lights , road lights, high pole lights, etc., with an annual output value of more than 3 billion yuan, of which Zhejiang Sunshine, with an annual output value exceeding 100 million yuan. Ningbo Liaoyuan, Hangzhou Zhenqi, China (Wenzhou) Yangye, Ningbo Jieyousheng, Yuyao Yaohua, Cixi Far East, etc., mainly concentrated in Ningbo, Yuyao, Cixi, Ninghai and other places, with annual sales of more than 5 million yuan There are no fewer than 300 companies.

According to relevant surveys, the current national high-altitude street lights (light poles above 8 meters high) are basically concentrated in Jiangsu and Zhejiang, accounting for at least 60% of the market. In Gaoyou City, Jiangsu Province, a high-altitude streetlight industry cluster has been formed. Gaoyou street lamp pole manufacturing enterprises are close to Baosteel, and the procurement of raw materials such as steel is convenient. The supporting industries such as electroplating and spray molding are complete, which provides convenience for the local manufacturing industry. Some large poles and lamp holders can be opened and die-cast locally. forming. Because of the industrial cluster advantage in the high pole lights in Jiangsu and Zhejiang provinces, “group operations” have greatly reduced production costs and thus become a price advantage.

There are also many business executives who admit that LED outdoor lighting products are inefficient in market promotion, channel costs are rising, especially product innovation capabilities are not strong, it is difficult to form core competitiveness, and a large number of markets are lost.

How does LED outdoor lighting break 2016?

With the energy saving and more and more functional requirements for outdoor lighting, the development of intelligent outdoor lighting is changing with each passing day. The technical core of luminaire intelligentization is realized by intelligent control system on the one hand; on the other hand, the quality control and technical innovation of the light source can ensure the realization of relevant intelligent functions under the condition that the volume and quality of the light source are unchanged.

The intelligentization of outdoor lighting can save resources and create a comfortable atmosphere with a sense of three-dimensionality and layering, which is conducive to people's physical and mental health. With the further demand for spiritual and material civilization, intelligent outdoor lighting products will become the darling of the market and will be widely used everywhere.

In terms of channels, the main procurement of LED outdoor lighting products is still municipal engineering in various places. Compared with other lighting product sales channels, outdoor lighting channels are more specific, mostly invisible channels. This method plays a big role in the sales, brand promotion and promotion of outdoor lighting enterprise products. It is understood that the government procurement model does not include the government's daily demand for fixed assets investment in procurement projects into the engineering business category, but only the special procurement of LED lighting products.

Outdoor lighting companies that want to become a government procurement lighting supplier also need to meet a number of qualification requirements. The inspection of the qualifications of the municipal administration is mainly reflected in its own business philosophy, service awareness, and operation process. The quality information of the products and the inspection of the completed projects can obtain the required information. From the price-oriented in the early years, the market is raging to the current strict quality control issues, the market is rational and cautious, which is self-evident for the future of outdoor lighting.

The “new” of the industry lies not only in technology, but also in the new mode of operation of the business operation mode, which forces us to adapt to the new environment of the new industry. PPP mode applications are creating new opportunities and challenges for street lighting public institution energy efficiency projects. In addition to the vigorous implementation of the policy level, more importantly, its business model is more suitable for the market. On the other hand, many small and medium-sized enterprises seem to have not responded. The application mode of PPP is still very vague. Even the Ministry of Finance's cancellation of contract energy project subsidies and energy-saving technology subsidy policies have failed to cause sufficient warning.


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Jiangmen Liangtu Photoelectric Technology Co., Ltd. ,