[Source: "Engineering LED- lighting market," the November issue of reporter / Xiongyu Heng]
Driven by favorable policies, LED lighting is gradually entering the fast lane of scale promotion and ushering in a new round of development.
In May of this year, the “Guangdong Province Promotion of the Use of LED Lighting Products Implementation Plan†policy was issued, requiring the province's roads, government agencies and state-owned enterprises and institutions to use LED lighting, the project transformation is expected to be completed by the end of 2014.
Subsequently, at the Guangdong Provincial Conference on Promoting the Application of LED Lighting Products held on May 28, the Guangdong Provincial Government and local governments signed a letter of responsibility for the promotion of LED lighting products for lighting applications in Guangdong Province. Guangdong has become the first province in China to promote the popularization of LED lighting products in the public lighting field.
At the same time, the National Twelfth Five-Year Plan for the National Basic Public Service System, which was discussed and approved by the State Council, determined the policy measures to promote energy-saving household appliances consumption, and decided to invest 2.2 billion yuan for green lighting renovation. LED is on the list.
After half a year, this wave of LED lighting promotion, which was first launched in Guangdong Province, gradually spread to other provinces and cities. Including Nanchang, Dalian, Haikou and other places, LED lighting promotion plans have been drawn up.
“In various regions, due to the different degrees of development of the LED lighting industry, there will be differences in the promotion methods and promotion of LED lighting.†Any of the leaders of the LED Industry Promotion Center in Xiamen said that the government’s promotion of LED lighting can be described as pros and cons. Grasping is very important. If you intervene LED lighting excessively, the actual effect may be counterproductive.
Trying water
On November 6, Dalian Economic and Information Committee held the “Dalian Semiconductor Optoelectronic Industry Development and Application Symposium†to study and formulate LED lighting product promotion and implementation plans to seek more market support for LED lighting. Similar to the promotion method of LED lighting in Guangdong Province, LED lighting products will be promoted in public places such as government agencies, enterprises, hospitals and other places.
Prior to this, Nanchang has launched the “Green Lighting Demonstration Projectâ€. It plans to promote the application of LED energy-saving street lamps in urban roads, tunnels, stations, squares, stadiums and other public places in the next three years.
After the Guangdong Province took the lead in implementing the LED lighting promotion reform in public places in May, the LED lighting promotion boom has been formed nationwide.
Although LED lighting is the trend of the times, the promotion of LED lighting requires a large amount of capital investment, and some local governments are still unable to bear it at present, which directly leads to the differentiation of the promotion and promotion progress of LED lighting in the country.
At the same time, some insiders said that if government procurement or project bidding is adopted, the ultimate benefit will be for large enterprises. It is difficult for SMEs to participate, and the market competition will be more cruel, which is not conducive to the sound development of the entire industry.
Therefore, more cities in China have begun to promote LED lighting products in the terminal market by means of financial subsidies. For example, recently Weihai City Economic and Information Commission and the Finance Bureau jointly announced the "Weihai City 2012 subsidy efficient lighting product promotion work implementation plan", officially opened Weihai City's 2012 financial subsidy efficient lighting products promotion work. It is planned to promote 240,000 high-efficiency lighting products in the city by the central government subsidy before mid-December this year.
Direct subsidies for terminal products can quickly promote the popularity of LED lighting and improve the quality of LED lighting products.
Zheng Tiemin, chairman of Inspur Huaguang, said that with the industry trend and the support of the government's favorable policies, many local governments will actively participate in the promotion of LED lighting applications. However, the promotion of LED lighting can only be a gradual process. First, pilot projects in some industries with concentrated industries will form a successful model, and then gradually spread from point to point to other cities.
Layout dispute?
At present, the domestic LED industry has initially formed four major regions, namely the Pearl River Delta, the Yangtze River Delta, the Northern Region, Jiangxi and Fujian. Each region has initially formed a relatively complete industrial chain, and more than 85% of LED companies are distributed in these regions. From Shanghai, Xiamen, Dalian, and Nanchang, the first batch of industrialization bases approved by the national semiconductor lighting project can be seen.
The data shows that Guangdong, as a major province of LED industry, last year's total LED output value exceeded 150 billion yuan, ranking first in the country. It is expected to achieve a market value of 500 billion yuan by the end of the "Twelfth Five-Year Plan". Obviously, Guangdong is more mature in terms of LED lighting promotion.
He Kailu said that the promotion and application of LED lighting in Guangdong Province is ahead of the industry, thanks in large part to the province's gathering of more than 70% of the country's LED companies. "The economic turmoil caused by the European debt crisis has affected the export of domestic LED products and has fought in the mainland. Guangdong Province has introduced LED lighting promotion programs at this time, which can be regarded as the government's bailout behavior. Through government procurement, the domestic demand of LED lighting market is stimulated. The problem of the industry's estuary."
At present, there is no specific implementation plan for the promotion of LED lighting in Fujian Province, but relevant work is also underway in Xiamen. He Kailu believes that "Fujian will carry out large-scale promotion of LED lighting in the next few years. As for the mode adopted, it is still not confirmed."
However, in most other provinces that promote LED lighting in China, the LED lighting industry's plates are not big enough. Zhang Hongbiao, director of the Institute of Industrial Engineering, believes that for those provinces that have already formed the advantages of the LED industry, government support should be increased. However, some provinces with weak LED industry bases have not yet promoted the need for LED lighting.
Blessings
The domestic LED industry has always been favored by policies. However, the overcapacity caused by the previous crazy investment has caused the entire LED industry to enter the shuffle in advance, and the haze has not been scattered yet.
“Before, local governments did not fully consider the market capacity and blindly subsidized upstream equipment companies, causing enterprises to invest in upstream, directly leading to overcapacity of chips.†Zheng Tiemin said that the current implementation of LED lighting applications can directly stimulate domestic demand. Digesting part of the excess capacity has a more positive significance for the development of the LED industry.
However, the effectiveness of favorable policies is not immediate. "For ordinary consumers, LED lighting products are just new feelings, and the more expensive prices make them prohibitive." Zheng Tiemin said.
From the specific implementation effect of the "incandescent road elimination road map", we can see that the LED lighting industry has been waiting for this long-term "cardiotonic agent", but the actual effect is not satisfactory. The 100 watt incandescent lamp exited the market vacancy, largely replaced by energy-saving lamps. Zheng Tiemin believes that it takes a long time for consumers to recognize and accept LED lighting products.
The industry has different views on the local government's efforts to promote LED public lighting. First of all, the local government has formulated LED lighting promotion programs, which are often suspected of following the trend. There is no promotion of LED lighting conditions at all, and the specific effects will be greatly reduced.
Secondly, replacing traditional lighting will violate local interests. Take streetlight management as an example. At present, the government's maintenance cost for street lamps is measured by actual electricity consumption. If it is replaced by LED lighting, the maintenance costs allocated by the government will inevitably decrease. Therefore, to achieve the scale of LED lighting, in addition to favorable policies, we must balance the interests of various departments.
In this regard, He Kailu said that the promotion of LED lighting is not a long-term success, and the replacement process for energy-saving lamps will be long and lasting. "However, the development of the LED lighting industry is a market economy. If the government policy interferes too much, it will not be conducive to its development in a benign direction, and finally follow the footsteps of the photovoltaic industry."
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