[Source: "High- tech LED- lighting market" November issue reporter / Zhang Wei ]
Compared with the stock market scandal, dealers are more concerned about Foshan Lighting Transformation LED
Foshan Lighting is a traditional brand enterprise and a listed company with a certain brand awareness in the terminal market. In particular, its bulbs, T8 tubes, etc. are very competitive in engineering. Many hotels and high-end places all over the country are basically used. It can be seen that it has a high brand awareness in the terminal.
Personally, Foshan Lighting has had a scandal in the capital market and has little impact on the brand reputation of the end market. After all, it has a brand of deposits in the terminal for decades, and the price of the product is positioned at the low end, which has established a reputation in the minds of consumers.
However, the development of Foshan Lighting has been slow in the past two years, and its pace of transforming LEDs is not comparable to that of other traditional lighting companies. Although Foshan Lighting has advantages in the field of traditional products, at present, there are too many enterprises in the middle and low-end industries in China, and the competition is too fierce. At the same time, the government has accelerated the elimination of traditional light bulbs, and the impact on Foshan lighting is also full.
At this stage, the biggest problem of Foshan Lighting is that the new products lack innovative design, the marketing concept has continued the previous style, and the advantages have been slowly dissipated.
With the rapid development of LED products, more and more large-scale projects in the country are on the LED, ordinary people enter the store to buy lights will also ask LED, LED development trend has been unstoppable, posing a lot of psychological pressure on many traditional dealers. Transforming LED is imperative. The problem is that the LED products on the market are mixed and the quality is uneven, which makes many dealers dare not act.
The old-fashioned traditional enterprises have been slow to transform, and most of them are mainly pushing traditional products, so many dealers who want to transform LEDs are in a hurry. The reason why dealers have not chosen LED companies to cooperate with them is that no LED company in the market is particularly prominent. In fact, traditional dealers have been people who have been in the market for decades, and their understanding of enterprises is relatively sophisticated.
Foshan Lighting has introduced several LED products, but the design is not new enough, and it can't move the dealer. If there is an LED company in the market, with innovative design capabilities combined with the market, and at the same time, the production cost is low and the industry chain is relatively complete, it will inevitably be very popular. I personally hope to cooperate with such LED companies.
As a distributor of Foshan Lighting, we have been selling its products for many years, and the reputation of end users has been good, so the products are circulating quickly. The only dissatisfaction with Foshan Lighting is that its LED lighting products are on the market very slowly. Since the second half of last year, consumers have entered the store to inquire about more and more LED lighting products. At that time, other lighting stores in the surrounding area have begun to sell LED lighting products, and we are forced to take a slow step.
Since last year, the export environment has deteriorated rapidly, and many companies that do LED export have turned to domestic sales. LED manufacturers sell a lot of door-to-door sales, and on average, 7-8 salesmen from different companies come to promote LED products every day.
Because the competition is too fierce, many LED lighting companies do not need us to press the inventory, manufacturers provide LED panels free of charge, the service is very good. We also started to represent LED products at that time, but because it is an unknown brand, it is only a side-sale.
Foshan Lighting once delayed pushing LED products, we are very anxious, and also specially called the Shenzhen general representative of Foshan Lighting. As we all know, LED lighting companies have no brand influence in the terminal, it is difficult to sell a new product at the terminal. If it is Foshan Lighting to promote LED products, you can rely on the influence of Foshan Lighting brand to drive LED products sales. So as long as Foshan Lighting launches LED products, I will replace the LED products that are not branded.
Although we are now cooperating with Bejing Lighting to sell Beijing products, we personally feel that there is no LED enterprise in the terminal market that can truly establish a brand. As long as the influence of Foshan Lighting in the terminal brand is not weakened, it is not too late to prepare LED products. At the same time, the stock market turmoil does not hurt Foshan Lighting's product quality reputation at the terminal, so its impact is not great.
Foshan Lighting: LED products are not as good as traditional products
During this time, Foshan lighting stock market scandals are many, but it has little impact on us. Although we are the agent of Foshan Lighting in Shenzhen, there are many agent brands, including Sanxiong Aurora, Foshan Lighting, Philips, Midea Lighting, etc. Sanxiong, Foshan lighting products account for a relatively small proportion of the total sales.
Last year, our sales contract with Foshan Lighting was 1 million yuan, and finally completed 10 million yuan. This year's task has increased to 15 million yuan. Although the traditional competitive products of Foshan Lighting have strong competitive advantages in the market, this year's market is much worse than last year. Therefore, our retail sales have dropped by half compared with the same period of last year.
In fact, this has little to do with the current Foshan lighting stock market scandal, mainly due to the bad market conditions this year. Of course, it is impossible to lose money. After all, our channel advantage is obvious. The hardware channels accumulated in the early stage are basically covered in various building materials stores and building materials streets in the city-level cities of Guangdong Province.
Although the retail business has fallen sharply, the engineering business has increased. Recently, the engineering project of Longgang Institute of Technology has been undertaken. In fact, even if we rely on Guangshun's own chain stores, we are already the largest distributor in Longgang District, Shenzhen. At present, Foshan lighting products account for not much of our sales, so if it is caught up in the stock market scandal, it will have little impact on us.
In the future, LED products are the trend, but in all of our lighting products sales, LED lighting products account for only 15%, mainly because the price is too high at this stage. Foshan Lighting's transformation of LED products is relatively slow, and the quality of products is far less than traditional lighting products, which is difficult to sell in the terminal market. If Foshan Lighting can't launch several powerful LED products in time, it will fail on the transformation LED.
Recently, Foshan lighting stock market scandals are many, and its share price has a relatively large impact, but for now, the impact on the terminal channel is still limited. After all, the advantages of Foshan Lighting in the field of traditional lighting need no doubt. As one of the traditional lighting leader, its products have a certain brand influence in the terminal market. As long as there is no quality problem in the terminal products, the impact of the stock market turm on the Foshan lighting terminal channel is minimal.
However, if the stock market turmoil involves too many high-level withdrawals, the impact on Foshan lighting will be great. For dealers, the most important thing is the profit margin and the reputation of the company. When the top management of the company flows a lot, the dealers will lose confidence. If competitors add fire to the terminal market, it is not impossible for Foshan lighting terminal dealers to lose a lot. In particular, LED lighting companies are currently concentrating on terminal channels. The high-quality distributors of Foshan Lighting are also the targets of other LED lighting companies.
At present, Zou Jianping, deputy general manager of Foshan Lighting, has been resigned and accepted punishment. It is still uncertain whether there will be other high-level resignations in the future. For Foshan Lighting, this is the most difficult period.
In addition, Foshan Lighting's transformation of LED is slow, and it has lagged far behind traditional lighting companies such as Sunshine. In 2010, Foshan Lighting and Puri Optoelectronics hand in hand, was seen as a sign of rapid transformation of LED lighting, but now this cooperation is silent. In the past two years, Foshan Lighting's profitability in the traditional lighting field is still strong, but there has not been much improvement in the transformation of LED lighting.
According to Foshan Lighting Financial Report, the profit in the traditional lighting field is gradually declining. The proud light bulbs are gradually entering the elimination schedule. If there is no breakthrough in the technical field, it may be further and further away from traditional lighting companies such as Sunshine and NVC. At the same time, the development speed of LED is amazing. Once Foshan Lighting has not kept up, it will become a second-rate lighting enterprise in the field of next-generation lighting technology.
Compared with the stock market scandal, dealers are more concerned about Foshan Lighting Transformation LED
Foshan Lighting is a traditional brand enterprise and a listed company with a certain brand awareness in the terminal market. In particular, its bulbs, T8 tubes, etc. are very competitive in engineering. Many hotels and high-end places all over the country are basically used. It can be seen that it has a high brand awareness in the terminal.
Personally, Foshan Lighting has had a scandal in the capital market and has little impact on the brand reputation of the end market. After all, it has a brand of deposits in the terminal for decades, and the price of the product is positioned at the low end, which has established a reputation in the minds of consumers.
However, the development of Foshan Lighting has been slow in the past two years, and its pace of transforming LEDs is not comparable to that of other traditional lighting companies. Although Foshan Lighting has advantages in the field of traditional products, at present, there are too many enterprises in the middle and low-end industries in China, and the competition is too fierce. At the same time, the government has accelerated the elimination of traditional light bulbs, and the impact on Foshan lighting is also full.
At this stage, the biggest problem of Foshan Lighting is that the new products lack innovative design, the marketing concept has continued the previous style, and the advantages have been slowly dissipated.
With the rapid development of LED products, more and more large-scale projects in the country are on the LED, ordinary people enter the store to buy lights will also ask LED, LED development trend has been unstoppable, posing a lot of psychological pressure on many traditional dealers. Transforming LED is imperative. The problem is that the LED products on the market are mixed and the quality is uneven, which makes many dealers dare not act.
The old-fashioned traditional enterprises have been slow to transform, and most of them are mainly pushing traditional products, so many dealers who want to transform LEDs are in a hurry. The reason why dealers have not chosen LED companies to cooperate with them is that no LED company in the market is particularly prominent. In fact, traditional dealers have been people who have been in the market for decades, and their understanding of enterprises is relatively sophisticated.
Foshan Lighting has introduced several LED products, but the design is not new enough, and it can't move the dealer. If there is an LED company in the market, with innovative design capabilities combined with the market, and at the same time, the production cost is low and the industry chain is relatively complete, it will inevitably be very popular. I personally hope to cooperate with such LED companies.
Shenzhen Yaliang Lighting Co., Ltd. Sales Director Chen Haiqiu
Agents are anxious, Foshan lighting transformation LED is too slow
Foshan lighting stock market storms should have little impact on the terminal dealer channel. Its advantage is the influence of the terminal brand, unless it hurts the end user's reputation, otherwise it is difficult to fall.As a distributor of Foshan Lighting, we have been selling its products for many years, and the reputation of end users has been good, so the products are circulating quickly. The only dissatisfaction with Foshan Lighting is that its LED lighting products are on the market very slowly. Since the second half of last year, consumers have entered the store to inquire about more and more LED lighting products. At that time, other lighting stores in the surrounding area have begun to sell LED lighting products, and we are forced to take a slow step.
Since last year, the export environment has deteriorated rapidly, and many companies that do LED export have turned to domestic sales. LED manufacturers sell a lot of door-to-door sales, and on average, 7-8 salesmen from different companies come to promote LED products every day.
Because the competition is too fierce, many LED lighting companies do not need us to press the inventory, manufacturers provide LED panels free of charge, the service is very good. We also started to represent LED products at that time, but because it is an unknown brand, it is only a side-sale.
Foshan Lighting once delayed pushing LED products, we are very anxious, and also specially called the Shenzhen general representative of Foshan Lighting. As we all know, LED lighting companies have no brand influence in the terminal, it is difficult to sell a new product at the terminal. If it is Foshan Lighting to promote LED products, you can rely on the influence of Foshan Lighting brand to drive LED products sales. So as long as Foshan Lighting launches LED products, I will replace the LED products that are not branded.
Although we are now cooperating with Bejing Lighting to sell Beijing products, we personally feel that there is no LED enterprise in the terminal market that can truly establish a brand. As long as the influence of Foshan Lighting in the terminal brand is not weakened, it is not too late to prepare LED products. At the same time, the stock market turmoil does not hurt Foshan Lighting's product quality reputation at the terminal, so its impact is not great.
Shenzhen Yigao Lighting Sales Director Ding Xia
Link association viewFoshan Lighting: LED products are not as good as traditional products
During this time, Foshan lighting stock market scandals are many, but it has little impact on us. Although we are the agent of Foshan Lighting in Shenzhen, there are many agent brands, including Sanxiong Aurora, Foshan Lighting, Philips, Midea Lighting, etc. Sanxiong, Foshan lighting products account for a relatively small proportion of the total sales.
Last year, our sales contract with Foshan Lighting was 1 million yuan, and finally completed 10 million yuan. This year's task has increased to 15 million yuan. Although the traditional competitive products of Foshan Lighting have strong competitive advantages in the market, this year's market is much worse than last year. Therefore, our retail sales have dropped by half compared with the same period of last year.
In fact, this has little to do with the current Foshan lighting stock market scandal, mainly due to the bad market conditions this year. Of course, it is impossible to lose money. After all, our channel advantage is obvious. The hardware channels accumulated in the early stage are basically covered in various building materials stores and building materials streets in the city-level cities of Guangdong Province.
Although the retail business has fallen sharply, the engineering business has increased. Recently, the engineering project of Longgang Institute of Technology has been undertaken. In fact, even if we rely on Guangshun's own chain stores, we are already the largest distributor in Longgang District, Shenzhen. At present, Foshan lighting products account for not much of our sales, so if it is caught up in the stock market scandal, it will have little impact on us.
In the future, LED products are the trend, but in all of our lighting products sales, LED lighting products account for only 15%, mainly because the price is too high at this stage. Foshan Lighting's transformation of LED products is relatively slow, and the quality of products is far less than traditional lighting products, which is difficult to sell in the terminal market. If Foshan Lighting can't launch several powerful LED products in time, it will fail on the transformation LED.
Guangshun Hardware Electrical Chain Chain Purchasing Manager Feng Caixun
Heavy-duty Foshan lightingRecently, Foshan lighting stock market scandals are many, and its share price has a relatively large impact, but for now, the impact on the terminal channel is still limited. After all, the advantages of Foshan Lighting in the field of traditional lighting need no doubt. As one of the traditional lighting leader, its products have a certain brand influence in the terminal market. As long as there is no quality problem in the terminal products, the impact of the stock market turm on the Foshan lighting terminal channel is minimal.
However, if the stock market turmoil involves too many high-level withdrawals, the impact on Foshan lighting will be great. For dealers, the most important thing is the profit margin and the reputation of the company. When the top management of the company flows a lot, the dealers will lose confidence. If competitors add fire to the terminal market, it is not impossible for Foshan lighting terminal dealers to lose a lot. In particular, LED lighting companies are currently concentrating on terminal channels. The high-quality distributors of Foshan Lighting are also the targets of other LED lighting companies.
At present, Zou Jianping, deputy general manager of Foshan Lighting, has been resigned and accepted punishment. It is still uncertain whether there will be other high-level resignations in the future. For Foshan Lighting, this is the most difficult period.
In addition, Foshan Lighting's transformation of LED is slow, and it has lagged far behind traditional lighting companies such as Sunshine. In 2010, Foshan Lighting and Puri Optoelectronics hand in hand, was seen as a sign of rapid transformation of LED lighting, but now this cooperation is silent. In the past two years, Foshan Lighting's profitability in the traditional lighting field is still strong, but there has not been much improvement in the transformation of LED lighting.
According to Foshan Lighting Financial Report, the profit in the traditional lighting field is gradually declining. The proud light bulbs are gradually entering the elimination schedule. If there is no breakthrough in the technical field, it may be further and further away from traditional lighting companies such as Sunshine and NVC. At the same time, the development speed of LED is amazing. Once Foshan Lighting has not kept up, it will become a second-rate lighting enterprise in the field of next-generation lighting technology.
Guo Xiu, Secretary General of Guangdong Lighting Association
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