In the current automotive market, the mini-car segment has seen a decline in popularity, with fewer consumers opting for small vehicles. The main buyers of small hatchbacks are young women who prioritize convenience for daily commuting and occasional travel.
Currently, the joint-venture hatchback segment is led by models like the Polo and Fit, which enjoy strong sales performance. The Vios FS also maintains decent sales figures, while other hatchbacks typically sell only a few thousand units per month, sometimes even less than a thousand.
Hatchbacks offer better agility and sufficient space for everyday use, making them a practical choice. In terms of pricing, joint-venture models range from 70,000 to 80,000 yuan, while independent brands usually fall around 50,000 yuan.
Looking at June’s sales data, the Polo sold over 1,600 units, earning it the title of “GK5†among Honda fans. The Fit, known as the "Honda Fit," sold about 9,000 units, ranking second. The third position was taken by the sedan-style Chevrolet Sail, which sold more than 8,000 units monthly.
Interestingly, Chevrolet also offers a hatchback model called the LeFeng RV, which is positioned more like an SUV and competes strongly in European markets. This model is specifically tailored for the Chinese market.
The LeFeng RV features a hatchback design with a length of 4.2 meters, longer than the Polo, Fit, and Hyun. Its wheelbase measures 2,550 mm, surpassing both the Polo and the Fit. It offers impressive trunk space, making it a practical option for families.
Under the hood, the LeFeng RV comes with a 1.5L engine, with the base model offering a 5MT manual transmission. Higher trims feature an automatic 4AT transmission from Aisin. While the 4AT may seem outdated compared to the 6AT used in the Polo or the CVT found in the Fit and Hyun, it still performs well for city driving.
In terms of features, the LeFeng RV is reasonably equipped. It includes standard safety systems such as ESP, hill-start assist, and start-stop technology. Even the base model comes with a sunroof, and the top trim includes four airbags, a rearview camera, and tire pressure monitoring.
Despite these features, the LeFeng RV struggled in the market, selling just 183 units in June—ranking near the bottom among joint-venture small cars.
One major drawback of the LeFeng RV is its design. Although it has a longer body, its visual appeal is lacking, appearing bulky and unrefined. The interior lacks modern aesthetics, giving it a cheap look.
Priced between 74,900 and 99,900 yuan, the LeFeng RV is comparable to popular models like the Fit. However, in terms of technology and design, it falls significantly behind. Additionally, Chevrolet’s brand image in China has weakened in recent years, no longer matching the reputation of Toyota or Honda.
Currently, the LeFeng RV is heavily discounted, with prices dropping below 60,000 yuan for the base model and up to 80,000 yuan for higher trims. Despite this, the combination of poor brand perception and outdated design makes it difficult to attract buyers. In the Chinese car market, brand recognition and appearance remain key factors, and without these, even a low price may not be enough to boost sales.
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