PC makers fight back mobile devices

Taiwan is a key part of the global PC industry chain. In the early years, it almost swept the world's PC OEMs. HP, Dell, and Lenovo all handed most of their notebooks to OEMs. Some second-tier notebook makers even designed their notebooks. For the Taiwan factory, Taiwan’s PC foundry industry was once in a state of infinity. However, the overall PC industry slump has also affected Taiwan’s PC industry. Taiwanese factories have transformed some of their foundries into private labels, such as Asustek and Acer, but ASUS is relatively small, and Acer has fallen into confusion in recent years.

At the Taipei Computer Show, the launch of the Taiwan factory as a new product by the landlords was not very outstanding. Hewlett-Packard, Dell, Lenovo and other giants did not take the Taipei Computer Show as the main battlefield for new product launches. In addition, in recent years, other global technology giants, such as Microsoft and Apple, have chosen to organize their own product launch conferences independently. The comprehensive exhibitions such as Taipei Computer Show are getting less and less attention.

The main focus of this year's show is Intel's promotion of ultrabooks. Intel has launched a new generation of Haswell platforms. Ultrabooks using the new platform are thinner and longer. Almost all of the PC companies have launched the Haswell Ultrabook.

In addition, the collective product that combines the touch features of notebooks and tablets is a highlight of this year's show. ASUS, Sony and other companies have introduced this type of micro-innovation products.

"Wall Street Journal" said that after the impact of the rise of mobile devices, PC manufacturers and their partners are planning a counterattack, this counterattack is heavily dependent on the two "weapons" - lower prices and lower energy consumption. "It is expected that the price of some models of touchscreen computers will decline by more than 50% later this year. Manufacturers are also starting to provide thinner and cheaper combo computers. The screens of these computers can be rotated or disassembled so that they can be folded and used. Can also be used as a tablet."

Japan’s Sony also introduced two new VAIO series ultrabooks – the VAIO Duo 13 and VAIO Pro. The former is a tablet/laptop hybrid device, and the latter is known as the world's lightest ultrabook. Sony has always taken the fashion route. The two new products launched this time are still so light, portable and beautifully designed.

Faced with the impact of tablet computers on traditional notebooks, Sony's response is to take the high-end route and focus on launching products to insensitive consumers.

While HP and Dell are happily pursuing traditional PC business, their market share is expected to be picked up. Sen Fanshu, Sony VAIO and VAIO Planning Director of the Mobile Business Division said that Sony hopes to play a leading role in touch products in the future. Sony's two new notebooks are loaded with a lot of applications in the touch class, including Sony VAIO Duo joined the smart stylus.

It is understood that Sony VAIO mainly considers profit instead of sales. Sony’s latest operating guidelines show that Sony hopes that the entire e-business will be profitable as soon as possible, and that the VAIO business will be profitable in fiscal year 2013.