Is iPad mini for soy sauce?

On November 2nd, Apple’s new 7-inch tablet iPad mini was officially launched worldwide. Unlike the previous case in which the “yellow party” carried a sack to scan for goods, this time the passion for “fruit powder” was not high. In the Zhongguancun parallel market, the iPad mini has been on the market for several days, but few people are interested.

In the recent period, new products in the tablet PC market have appeared one after another. Google released the latest tablet Nexus 10. Microsoft has introduced a new generation of Tablet Surface. This product, which is said to have made Bill Gates "love it," is on the same price as the iPad on sale, and an optional keyboard case has been added. "The father of Windows 8," Hinnovsky claimed that the iPad can do all the Surface, iPad does not (business office function) Surface also. Prior to this, the small-size tablets Nexus 7 and Kindle Fire also have quite high popularity.

"China Youth Daily" commented that, compared with competitors, iPad mini's configuration is not colorful, the price is also a lot more expensive, but that it is to "beating soy sauce", it does not necessarily. According to reports, the initial sales of the iPad mini are fairly good.

"Unless your tablet offers sandpaper, users can grind their fingers to the current 1/4 size." Apple's godfather Jobs had commented on the 7-inch tablet. He believes that this type of tablet is in a position to compete with smart phones and iPads, and "will die on the market."

Jobs is not a "god" man. The iPad was given a 9.7-inch "body" for the simple reason that this size is best for browsing the web, reading newspapers, magazines, and texting. However, although the large-size tablet takes care of the visual enjoyment and operation, the heavy weight is not suitable for one-handed gripping. When using it for a period of time, it is necessary to change hands and take a rest. It is also inconvenient to go out and carry. Therefore, 7-inch tablets also have a lot of "fans." Nexus 7 sold 1 million units in a month. The Kindle Fire once occupied 16.8% of the market in the United States.

For Apple, on the one hand, honors are in the hands: iPad has been on the market for more than two years, sales have exceeded 100 million, and the market share has approached 70%. According to statistics, Apple has occupied the position of the world's largest computer manufacturer for four consecutive quarters. Only iPad sales are more than any PC manufacturers sell; on the other hand, the danger is approaching. As the sales volume of the iPad slowed down, the company’s latest financial report was lower than the outside world’s expectations, and its share price has continued to decline since hitting the highest point in September this year.

In the industry's view, Apple, under the leadership of Cook, is more and more conforming and lacks "breaking innovation." Even in order to fight against competitors, he did not hesitate to disrupt the rhythm of publishing a similar product in one year. In fact, this year Apple has released three tablets (new iPad, iPad 4, iPad mini), and the two most recent press conferences were only separated by more than 40 days.

The recent internal mailings revealed that an Apple executive suggested the use of the Samsung 7-inch tablet Galaxy Tab as an example in January last year and recommended that Cook develop a 7-inch iPad. Cook is a businessman, and in his creed, making money is always in the first place. The launch of the iPad mini is to allow Apple to make every penny in the field.