In Taobao, search for "VR glasses", full of pages are "VR3D virtual reality glasses" with a price of less than 100 yuan, the top ranked stores, monthly sales have reached 50,000. Intensive sales information makes people think that VR devices have opened up the user market, and the future is bright.
How hot is VR? Judging from the data of the major foundries in Shenzhen, VR is undoubtedly still on the cusp. The shop mentioned above, 50% from the famous Shenzhen Huaqiang North, the country's largest electronic goods distribution center.
"This year's best brand VR equipment may have 10 million shipments a year, and Shenzhen has a factory with 800,000 units a year," one of the VR manufacturers revealed to the VR Daily. This is exactly the case. In Huaqiang North, shipments of VR equipment are ralliing every day. According to news reports, Shenzhen VR equipment shipments at least 5 million units per month.
Although from the small cottage to BAT, they are all starting with VR, but many people still believe that the VR concept is more than actual, the industry is coming, but at least in the near future, virtual reality technology is not enough to support mass consumption. market. Is this really the case?
More shipments, easy financing, VR is prosperous under capital chasing
According to reports, during the peak period, Huaqiang North can sell 1,000 VR mobile phone boxes a day, and a medium-sized manufacturer VR terminal can have at least 200,000 monthly shipments. Consistent with the fiery scene of the foundry is the financing quota for the VR industry. Fellowdata's data shows that the investment in the VR field has reached nearly RMB 3 billion. From 2014 to now, the investment and financing events and quotas in the VR/AR sector have continued to grow. Even at the onset of the entrepreneurial cold, VR is still the capital of choice. At present, the highest financing amount is Ant Technology, and the amount of financing in the B round is as high as 300 million. The financing amount of the storm mirror is also 230 million, and the valuation is 1.43 billion.
If the startup is still just a small fight, then the Internet giant's pursuit of the VR market is more telling. Facebook's huge acquisition of Oculus is an old news. Domestically, BAT has laid out the VR industry. Tencent announced its VR strategic plan last year. Recently, Ali has brought "Buy+" to the forefront. VR investment news is endless, capital is the most sensitive to the market's sense of smell, since the VR investment market "high fever does not retreat", what about the winter winter?
The worries behind the bustling, the VR industry ushered in the winter
Say goodbye to the fiery first half, into the fall, the winter of the VR industry is once again on the list. In the second half of the year, the financing of the VR project began to change less smoothly. Compared with the continued fierce quarter of May, the CSRC began to strictly monitor the flow of funds involved in the VR industry in listed companies; in the ongoing economic slowdown In all, the funds of all industries tend to be calm and the difficulty of raising funds is increasing.
An interesting phenomenon can be seen from the establishment of large-scale financing projects. The VR vendors that received large amounts of funds from investors have been established last year, or earlier. This year, the most recent one that received hundreds of millions of financing is the Linglong culture in January. It has been more than eight months since now. The prosperous VR market has gradually come to the fore.
A month ago on CJ, China joy沦 was China VR, VR content replaced the game and the second element, occupying the booth. Like the seemingly prosperous industry, behind the lively booth is the volume of trading, Too B's trading volume can almost be ignored, and the C-side publicity effect is not satisfactory.
With a wait-and-see attitude, the capital will be more calm. In the first quarter of the year, 18 startups in the country received financing, and the number was reduced to four or five in June and August. From the perspective of all vr companies that have received financing, there are only seven projects that have received a level of financing of 100 million yuan. Even in individual projects, capital has been completed and exited.
Whether it's selling hot VR devices or ubiquitous venture capital information, it's just the bustling appearance. VR has only begun to be used in various fields such as entertainment, education, and medical care. VR is a technology that benefits all aspects of society. It is true that video and game applications are just a booster for promotion technology, but in fact, in ordinary users. The most familiar entertainment field, the basic dizziness problem has not been solved yet, let alone launch the explosion application.
On the one hand, it is the crazy chase of capital, and on the other hand, it is the dilemma of not producing results, not to mention the most fundamental profit problem. Perhaps the "vr glasses" within the 100 yuan of Huaqiang North is the biggest winner of the current VR boom.
What is the coming of winter? Technology and content are the bane
For various reasons, and more importantly, the industry lacks high-quality investment targets. The existing VR is far removed from the future vision of the public in terms of technology and content, just like a baby who is learning the language.
From a technical point of view, the R&D party has not been able to find a way to solve core problems such as resolution, interaction, and comfort. Domestic manufacturers don't need to mention that Oculus, who has been immersed in the VR field for a long time, said that the current VR technology is still quite weak, and it may take five years or more to achieve the desired experience.
As for the content, the current lack of high-quality original content in the VR market is obvious to all, and the quality of the content is slightly decent, and the prices ranging from several thousand to several hundred thousand can be sold on major video websites. In this way, content is a big cake in the VR market, and it is no wonder that many startups are turning the content production direction. Content and technology are in the same table. In the case of technology, talking about high-quality content is tantamount to idiotic dreams. With Google's technology and JusTIn Lin's director's skills, plus a $20 million production fee, this 10-minute short film is completed, and the difficulty of producing high-quality content can be imagined. The flamboyant surface can't cover the reality of slow development of core technology, the imperfection of software and hardware, making high-quality VR content appear scarce, and the signs are on the surface, the industry is still in its infancy. This is also the case. From the perspective of the financing round of the industry, 90% of the rounds are in the A round and the previous round. As long as the core technical issues are not resolved, even if the VR concept is hot, it will not cover up the fact that the content is insufficient.
For many users, the concept of VR is still stuck in the "3D" concept of making objects "realistic." Although VR devices such as HTC, Samsung, and SONY have become better and better, in the consumer's consciousness, it is just a "3D glasses" that can play games, and it is not worth buying at a high price. Perhaps real VR will cost a few thousand dollars to buy a big VR device, but if the real VR concept has not yet reached the hearts of the people, is it necessary for manufacturers to use high-tech VR technology to compete for the market below 100 yuan?
Can chaos break out of the market?
The VR project is cold, not representing the downturn in the industry. There is a lot of bubble in the market. On the one hand, the calmness of capital has eliminated a large number of fake and inferior companies that do not have the skills and strengths. On the other hand, it also shows that the industry is beginning to normalize.
Huaqiang North's shipping list is actually low-quality mobile VR devices and vr glasses. Some analysts said that 95% of VR devices on the market are similar to those produced by Huaqiang North. There are no electronic components and touch technologies. The experience is poor and the profit margin is low. It only solves people's VR. Primary experience needs. Such equipment is actually a kind of damage to the whole market. Low-quality products have limited effect on cultivating user habits, which can not arouse the user's expectation value, and can not truly reflect VR technology. A streamlined production team is doing the job of top technology, which is a common situation in domestic VR.
It is worth mentioning that the giants have already flooded into the market, perhaps changing the current situation of low-quality equipment flooding the market. In the first half of the year, new products such as Oculus, HTC, and Sony were listed. Recently, Samsung also showed a new generation of gear vr at the press conference. The price of 1500 is relatively close to the people. In the second half of the year, a batch of VR equipment of about 500 yuan, such as Huawei and Xiaomi, will also be listed. In the future VR market, there may be more variables.
However, for most domestic manufacturers, it is the key to living without regard to quality. A group of VR manufacturers represented by Storm Mirror, whether it is doing hardware or content, are adopting a strategy of first acquiring products in low-priced products and then discussing profitability, that is, taking the lead in obtaining products and occupying the market with low-cost products. By the time you become the entrance to virtual reality, profitability is natural. The problem is that the crazy subsidy of taxi software is to see the huge benefits of the user's habits after training, and when will VR be turned into a profit? Capital may not wait too long.
This year, many VR offline experience museums have sprung up, and the real effect is only the propaganda party can understand. Although VR has blossomed around in entertainment such as movies and games, it is still too far away from creating explosives that users accept – there is currently no vr game that is popular in a wide range.
From all aspects, the current VR market is not optimistic, but it is undeniable that VR is still a technology that is visible to the naked eye and will revolutionize society. Who can assert that HTC, Sony, Samsung and other vendors who are still tireless about VR will not be the next company to change their social lifestyle? While domestic capital is slowing down, it should also look at this market more rationally. It is not necessarily a good thing to go fast. Without technical support, the product is a castle in the air. All new and influential things are not mature in a short period of time. The future VR market is still full of possibilities.
Although the development of virtual reality is still in its infancy, the current development is fast enough. As long as the hardware breaks through the existing technology threshold, the development of VR can not only flow on the surface, but also high-quality content. Give time to new things, patience to VR, the future of VR is beautiful, and now, everything is just beginning.
Source: World Wide Web
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