Apple Watch is the most representative wearable device, and heart rate detection provides more possibilities for many third-party applications. Now, heart rate detection is almost a standard feature for mid- to high-end wearables, but they still can't achieve true "reading mind", but in the future it is possible to analyze our facial expressions and even analyze conversations. And smart watches and even smart clothes may tell us how much pressure and happiness there is.
In fact, not just wearables, many vendors are now focusing on technology related to emotions and emotions. Nikon's context cameras, for example, capture the mood of the target and take a more accurate calculation with built-in sensors.
Whether it's sound, temperature, color, tone, clothing and contrast, Nikon's context cameras are better at showing the photographer's intent. At the same time, Nikon's future-gazing can also detect small changes and capture target images without interruption.
What is emotional data and how to collect it
Emotional data is an indicator of a person's mental state. "Emotional data can track a user's emotional reactions, such as joy, excitement, fear, and sadness, and most are based on specific external events," said Diana Marian of Ampersand Mobile.
Some signs of emotional physiology, such as increased pulse or hormone production, including facial expressions, can be captured by headphones, watches or cameras. And can these physiological data accurately reflect the psychological state of human beings? The answer is not certain, Marian thinks it's all complicated and can only react roughly. Through emotional analysis software and biometrics, different emotional responses were discovered.
Can wearable devices detect mood?
This can be a try. "They can detect heart rate, blood pressure, temperature, location and movement, and based on this information it is possible to calculate the human emotions together," said Soctt Byrnes Fraser, director of UX at AdapTIve Labs.
Although most analysts have a suspicious attitude towards what wearable clothing can achieve, at least these data can express anger, excitement, love, fear, and all emotions can be manifested through physical manifestations, and these physiological phenomena can be reversed. What kind of emotions come over.
Human emotions are not easy to explain. “Clarity is a three-dimensional concept, and it is a big challenge to fully understand and apply it to wearable devices,†said Collette Johnson, Plextek ConsulTIng Medical Business Development. However, rough approximate statistics are achievable.
“Every emotional data is reflected in the details, and the human body tells us all the untestable data,†said Marcus Mustafa, director of global user experience at DigitasLBi. Hardware devices and software can analyze our emotions beyond data, and all clarity can be reflected in the data.
Why is it useful to say emotional data?
Computers can perform tasks exactly as logic, but humans are not. Human work sometimes needs to understand each other's motives. “People make decisions most of the time based on their own emotions, not logic. By understanding other people's emotional states or potential emotional states, they can analyze emotions to provide products and services,†says Byrnes Fraser.
The most important data of emotional commitment is personalization, and this is the focus of modern networks. “If sentiment data actually tracks and measures people's emotions, it becomes very useful and can be customized by the marketer based on the product, rather than by assumptions to judge whether the user likes or dislikes,†says Marian.
However, personalization is more than just an advertising slogan. It helps us understand people's theft in certain situations and conduct targeted marketing. For example, depression can lead to behavioral changes, and intervention is required at this time.
Emotions can already be measured
Although the cameras on our smartphones are not currently being used to measure our emotional response, there are already vendors on the market who are taking action. “We see that there are many emotion and facial recognition software that can detect certain information data. Using advanced facial recognition software and algorithms, MIT can detect facial expressions and gestures through webcams and cameras.†Teads UK Experienced by JusTIn Taylor.
When we understand users and usage habits, we automatically find the most creative entry points and know when users are laughing. "Our mobile phones can express emotional data on mobile phones, but these data do not affect the user's emotions, just an expression," Marian said.
If someone has a certain emotional response, they can provide clues on their faces and become the main basis for emotional data. “Vending machines and facial recognition technologies are by far the most popular applications. Hair-like devices can detect brain activity and collect data on ongoing behavior.â€
Share your emotional data
Some people think that mobile phones with emotional data can lead to better self-awareness and a deeper understanding of each other's behavior. Others only think of it for marketing. The current value of emotional data is only a stage of waiting for price, and it involves personal privacy and reaction to the world around you.
We can see how much the impact of today's networks and mobile devices on humans, and assistants like Siri also have great potential. However, artificial intelligence programs are moving toward "human operating systems," where computers can quickly process human emotions in milliseconds, which is an exciting result in the field of artificial intelligence. Although this time is still far away, it can happen at least for the foreseeable time.
Whether the collection of emotional data can be accepted in the future is still not accurate. However, if the complex emotions and behaviors of human beings are handled well, emotional data will become an important basis.
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