Storm technology to do super-TV, Shantou or revolution

Once because of 37 daily limit, let the capital market remember Storm Technology. From video to internet entertainment platforms, Storm Technology and Xiaomi, LeTV have always been at the forefront.

Recently, Liu Yiping, Storm TV CEO of Storm Technology, confirmed on Weibo that the storm will split TV. At the same time, it declared that the name of Storm TV was “Super TV” and said, “The Storm TV is a super TV and the underlying technology is innovative and designed. Innovation and service innovation are just as important."


Millet's split TV, music as eco-TV, various concepts dazzled the industry. Sohu technology article headline Internet TV "make money and lose money" Users do not confide in revealing that in November, in addition to just entering the storm, popular television products to be released, the former Konka former president Liu Dan will start their own entrepreneurial dream TV. The former vice president of TCL Group rejected the invitation of LeTV Jia Yueting, but also started off the Internet television camp. As a result, new brands entering the industry this year with video operations and content identity include 4 of micro whale, popular, PPTV, and Youku potatoes.

And what kind of immortality is Super TV of Storm TV? Can it stir the deep water of Internet TV?


"What is Super TV?

Prior to this, Liu Yaoping had disclosed that the first generation of products will be released in October and it is expected that sales will exceed Xiaomi within one year. Liu Yaoping said on Weibo that “it has been preparing for this project since last year, and it has jointly defined and developed a special chip with the chip party. It was originally planned to give everyone a surprise at the storm TV conference. Since “Split” has been exposed, To get even more explosive, our first-generation TV is called "Blood Super Body TV." Want to know how strong "super body" is? See you at the conference!"

According to reports, Storm TV was established in July of this year. Feng Xin, CEO of Storm Technology, revealed that from the perspective of equity structure, the new company accounted for 50% of storms, 21% of day-sunshine, and 10% of Austrian fly animation. The remaining equity was the management team. . In the future, Storm Technology will be bundled with a new brand of Storm TV through a daily storm of 50 million daily active users on the PC and mobile terminals. On the other hand, Japan and the United States took out tier-3 and tier-4 offline channels and tens of thousands of service outlets throughout the country for distribution. Aofei Animation has come up with differentiated content, including animations, movies, and games, to enhance the tackiness of TV users.

Prior to this, some netizens broke the general outline of the ultra-body TV: “Storm Super TV” is likely to be a software and hardware upgrade product. Storm TV's feature selling point is "TV-kit hardware upgrade." As we all know, digital product replacement is very fast, and the traditional approach is to upgrade the software, the hardware can only be replaced. The storm actually dared to say "hardware upgrade"? How to upgrade the hardware? Does upgrading mean lowering costs while having a new TV?

Some netizens also revealed that Storm TV Superb TV is actually a "split" and "integration" unity. It is possible to adopt a "split-body" structure design. With the realization of a complete main body and separate screens, it is still possible to maintain the integration of the entire body, that is, a plug-in integrated design.

Suspended the "Seven crimes of internet television" poster

In early November, Storm TV officials published a poster titled "One of the seven sins of Internet TV - Gluttony," revealing the chaos of current industry over-marketing. The terms “subversive”, “equal to the US dollar”, “extremely”, “next generation”, etc., refer directly to the problems of many television brands in the industry.

Netizens speculated that the storm TV "seven crimes of Internet TV" poster seems to be playing a "black war" of Internet TV. But the fact is that this set of posters will only be called for a stop.


Just two days after the poster was suspended, Liu Yaoping published a Weibo long article titled "Thinking clearly: why he worked hard, saying that the "seven sins" was meant to expose the industry chaos, but after it was issued, "Whether it's me or me The team feels like they are in the throat. I think that everything must be clear: why not do what you don’t want, don’t give it to others, point out that chaos is because we are in chaos, and when we are disturbed by chaos, come up with When we devoted ourselves to coping with chaos, there was less focus on product research, so we stopped the output of other posters.

Liu Yaoping said that it takes seven years for everyone to start from scratch and become an expert in a field. He graduated from college and began working in the television industry. He has been working hard for 15 years. “We will then use more focused actions to demonstrate the initial heart of Storm TV as an Internet TV. What is the beginning of heart? That is the awe of products and users, curiosity. Facing users with awe, making products with curiosity "We believe that quality is the truly unimpeded passport of the market. When Storm TV's super-TV exceeds users' expectations and creates user surprises, this is the best marketing. ”

He said that there was an article on Internet TV written this past few days that made him very agree. The main point of the article is that China Internet TV scored 90 points in a very short period of time, but Internet TV has to cross from 90 points to 95 points. It takes three years, five years or even longer. Perhaps some manufacturers never want to go past this barrier. Liu Yaoping said, “Internet TV has to be more than 95 points, and there is no shortage of underlying technology innovation, design innovation, and service innovation. Accumulation of technology and innovation is still at an early stage for most Internet TVs. Stormwind TV What is to be done is the latter. Obviously, this road is not easy."

Liu Yaoping's statement once again demonstrated his positioning on Stormwind's brand image and product style, and his expectations for the brand. Obviously, Storm TV does not intend to earn eyeballs by tearing with its peers. Instead, it really calmly studies products and speaks on quality.


Storm TV can bring changes to the industry

Whether it is "Tear-force" or "sentimental" marketing or "price war," whether you are LeTV or Storm TV, users will only buy if they are cheap, have a better experience, and feel comfortable with services.

Let's look at how LeTV’s Eco TV and Xiaomi's Split TV are. Data show that in the past year, Samsung smart TV market share of 26.2%, Hisense smart TV market share of 16.0%, TCL smart TV market share of 12.0%, while Xiaomi and LeTV's market share is only single digits.

The reporter experienced the LeTV eco-TV conference, a 120-inch TV with a price tag of 499,000. This discouraged many people. A media person said in the micro-channel circle that buying a music as ecological TV, a BMW may not be there, this TV may only produce one, and the buyer is Jia Yueting himself.

Some media broke the news. From the point of view of its products, LeTV is merely a product that has been reconfigured by traditional TVs through hardware and coupled with LeTV’s “ecosystem”. Looking at the layout of LeTV, mobile phones, television, entertainment, and sports are all ecological concepts. Especially the high-end, high-end prices are destined for niche products, which are difficult to popularize in a short time.

The concept of Xiaomi TV standard hype is "the next generation split TV", according to Xiaomi CEO Lei Jun Weibo explained: "Next Generation" (English: Next Generation) is the next era, the future era. The so-called next-generation technologies are advanced technologies that have not yet been widely used. They are derived from: next-gen games, next-generation hosts, next-generation plans, next-generation engines, and so forth. New words are used to describe the next generation of words. The largest area is home consoles. Some netizens stated that after separating the sound, the main body and the screen, Xiaomi TV's “split body” still uses a “rice noodle” to connect the two, and it is impossible to achieve a full-scale split. Although mille TV architecture has been improved compared to LeTV, it has not been able to truly meet the requirements of "next generation technology." In the Cool Open TV Conference, Coolmaster Zhang Zhiguo declared that "Split" has fallen behind, "Integration" is the future trend, openly "queried" Xiaomi TV.

What changes can Storm TV bring to the industry? In Liu Yaoping's words, “Internet TV has to be more than 95 points. There is no shortage of underlying technology innovations, design innovations, and service innovations. Some analysts believe that the rise of Internet TV brands will bring about changes in the entire television industry chain, although traditional Home appliance manufacturers have great advantages in upstream industries such as panels, chips, and modules. However, the addition of the Internet will inevitably lead the industry chain companies to actively seek change, thus promoting the progress of the entire industry, for example, creating advantages in technology and content. TV obviously wants to go this way.

Storm TV team members came from core members such as Skyworth, Konka, Tencent Entertainment and Huawei Glory. Liu Yaoping said that with 15 years of experience of TV practitioners, he will achieve the goal of “using 10 years of storm TV for 10 million families in 3 years”. Can Storm Technology focus more on the TV field, break the current chaotic situation of TV price wars and concept wars, and let Internet TV return to quality TV itself, worth the wait.

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