[Text / Gaogong LED Xu Chaopeng] "At present, Igor's product line covers all areas of home, business, street lighting, etc., and in the traditional indoor lighting area, Igor has absolute pricing power in specific markets. Zhao Nannan, Sales Director of Igor Lighting Industry Center, told Gaogong LED.
According to GGII research data, in 2014, for example, the total non-tax sales of Igor products in the global market reached 830 million yuan, of which the lighting industry accounted for 44.3% of the total sales, and the LED driver products accounted for about 300 million. Sales.
At the same time, Gaogong LED also learned that Igor, founded in the 1990s, currently covers three production bases in Shunde, Nanhai and Chancheng, covers an area of ​​140,000 square meters, and employs nearly 2,000 employees. History, enterprise scale, and number of employees are all companies with “leadership†in the LED driver industry.
After entering the second half of this year, Igor, who had already had an absolute "dominant" status in the field of downlights and dimming power supplies, has successively developed a series of panel light power sources, and concentrated firepower to capture the panel light market. Staged "victory.
"With the overall operational strength of our Igor company, we have absolute price advantage and product quality in the same level of products." Zhao Nannan is full of confidence.
It is understood that taking the panel light market as an example, the current Igor is pushing for the product 'segmentation' route, which will classify all panel light series.
“For example, when we were designing the overall design of the luminaire, the external built-in power supply did not make a detailed distinction, so most of them were classified into the same type of products. But now we are doing the subdivision of the panel light market to ensure Every function is used on the cutting edge to avoid over-capacity, so the cost is saved, and different needs can be achieved in different occasions. Zhao Nannan explained.
If there is excess quality, there will be room for price reduction. Igor will use good steel on every blade to "see the blood" and promote the leading position in the field of indoor commercial lighting.
"It is expected that in the next three to five years, the demand for LED drive power in the global market will continue to increase, and we Igor will also cater to the development needs of the market and continue to increase the waterproof, dimming, high power, etc. The research and development of LED products has continuously increased the diversification of products, thereby winning more recognition from the market and customers.†Zhao Nannan mentioned.
From December 11th to 12th, the “2015 High-tech LED Annual Meetingâ€, which was created by Gaogong LED, will be attended by more than 500 leading LED industry leaders to discuss the exciting pattern of the LED world in the next three years.
At that time, Igor Sales Director Zhao Nannan will bring a wonderful speech on the theme of "How to master the pricing power of indoor drive power?", what does the indoor commercial field mean for the current LED driver industry? Igor will give you the answer... ...
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