[Text / high-tech LED Gan Qin] In terms of the overall LED market this year, the most intuitive feeling brought to the enterprise is that the money is getting harder and harder to earn, and the survival of the enterprise is increasingly severe.
Dr. Zhang Xiaofei, Chairman of Gaogong LED, once said that after 2018, the LED industry will have 2-5 scale enterprises, 3-5 industry leaders, including 10 billion business scale enterprises, non-listed companies in the chip field, Small package companies and companies with a turnover of less than 10 million will basically be eliminated.
In the next three years, the LED lighting industry can be said to be the time to die and die. How LED companies expand their space and seize the last opportunity has become a common problem facing the industry.
Taking the LED driving power supply as an example, with the continuous development of the industry, the quality requirements for the driving power supply are getting higher and higher, and the cost of the lighting cost is also increasing year by year. However, the problems of lack of standardization and production scale limitation have not been solved.
The so-called "third-tier enterprises sell products, second-tier enterprises sell technology, and first-class enterprises sell standards." Undoubtedly, standardized products are an inevitable trend for any processing and manufacturing industry to mature.
Although standardization has a long history in the LED industry, before the company only stayed at the "self-talking" standardization, it has not been implemented. By this year, the industry has once again mentioned the standardization requirements.
Ding Hua, general manager of Maoshuo Power LED Business Group, said, “Standardized products are an important guarantee for power supply stability. Only when the supply chain and product standardization can be realized, can the cost and application problems be solved.â€
Ding Hua believes that the future supply capacity will become the key to the LED power supply manufacturers to win the market. Once the scale is popular, the LED power supply manufacturers will become more and more active in the market, and the market share and product competitiveness will be greatly enhanced. Upgrade.
In addition to the increasing standardization of voices, the LED driver power supply is equally hot for intelligent investment.
In the view of Liu Haibo, general manager of Zhongheng Paiwei, intelligent will dominate the future development trend of LED driving power. He believes that LED intelligent lighting puts three major requirements on driving power supply: ensuring energy saving effect, extending lamp life and facilitating management and maintenance.
“Urban and PPP modes are adopted for the construction of urban public lighting renovation intelligent lighting projects. The investment is huge, and the power quality is required to be excellent, reducing the number of resets.†Liu Haibo said that our constant power drive power source enables the realization of smart city lighting integrated operation system. become possible.
In order to facilitate unified management, Liu Hailang pointed out: "When the intelligent lighting system is large, in order to provide power input more conveniently, a centralized power supply scheme can be adopted, power distribution can be rationally performed, and power supply management and dimming control of the lighting system can be unified. ."
However, in the future driving power supply field, it is obviously not enough to grasp the above two major trends. Especially in the case of oversupply market, how to solve the price problem that everyone cares about? How to grasp the right to speak in pricing is also worth pondering.
Zhao Nannan, sales director of Igor Lighting Industry Center, said that in order to take the initiative in different market supply and demand environment, it is necessary to make cost-effective products to grasp the pricing power from the source.
"At present, Igor's cost-effective product line continues its excellent production line in quality control, and the low price is not low quality. The price is only solved on the premise of comprehensive consideration and reasonable compression cost." Zhao Nannan said.
In addition, mastering the pricing power shows the urgency and necessity of enterprise transformation and upgrading.
The industry believes that LED enterprises have reached the key node of transformation and upgrading, and must accelerate the business model from low-end mode to innovation drive, quality win, and high-end service.
The above rough summary is not enough to clear the future of the driving power supply. From December 11th to 12th, Gaogong LED will join hands with the High-tech Industrial Research Institute to create the "2015 High-tech LED Annual Meeting", more than 500 Leading LED industry leaders will attend the conference to discuss LED lighting and share the industry feast.
Exploring and looking for a new blue ocean for LED driver power, how can you be absent?
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