In the service hall, before using the intelligent declaration machine, users should follow the voice instructions to proceed step by step. Next, open the Shang Dengyi mobile app, perform facial recognition, wait for a text message notifying the audit result, and finally print the electronic business license via the smart kiosk. The entire process of company registration took just 10 minutes. On October 10, 2017, the representative of Guangzhou Juss Trading Co., Ltd. successfully obtained the first fully electronic business license in Huangpu District, Guangzhou, under the eyes of many observers.
Since 2012, Guangdong has been implementing commercial system reforms. Over the past five years, these reforms have continued to deepen, delivering tangible benefits and driving high growth among market players. However, this progress also led to an increase in the number of window services, resulting in long queues and difficulties in scheduling appointments, especially in cities like Guangzhou and Shenzhen. These challenges are now part of history, reflecting the evolution of the commercial reform journey.
Thanks to artificial intelligence, many previously cumbersome tasks have become easier. Before the reform, entrepreneurs had to visit multiple departments—industry and commerce, public security, the People’s Bank of China, tax authorities, and more—often spending months to complete the process. Mr. Zeng, a local resident, recalls the frustration of long waiting times, difficulty in choosing names, and the complexity of registration. These issues were once major pain points but have since been addressed by the country's first AI-powered commercial registration system.
Before applying, applicants can consult an intelligent robot if they face any questions. During the process, the system intelligently recommends business categories based on the information provided. A key innovation is the use of advanced facial recognition technology for digital signatures, which uses binocular biometric detection to ensure accuracy and eliminate identity fraud. This makes the process more secure and efficient.
Compliance with filing materials was a major hurdle before the reform. Now, the new fully electronic system automatically generates standardized forms, constitutions, and shareholder resolutions, allowing shareholders to make minor adjustments as needed. After completing the registration, companies can choose to receive their paper licenses through smart kiosks, postal delivery, or government service windows, or download the electronic version online.
At the launch of Guangzhou’s “Artificial Intelligence + Robots†commercial registration system in October 2017, Mr. Tan Manqing, Director-General of the Guangzhou Municipal Administration for Industry and Commerce, emphasized that the system is built on big data and cutting-edge technology. It supports end-to-end digital processes such as application, signature, verification, licensing, and archiving, enabling fast, paperless, and efficient registration.
Guangdong has focused on improving the convenience of starting a business by benchmarking international standards. By lowering entry barriers, optimizing procedures, and strengthening post-event supervision, the province has significantly boosted market vitality. One of the key goals of the latest reform is to move from a "marathon" process involving multiple departments and long delays to a streamlined, one-step procedure. Information sharing between departments saves entrepreneurs a lot of time and effort.
Thanks to technological advancements, Guangdong has introduced a self-declaration system for company names. The intelligent system provides name comparisons, sets restrictions, and offers tools like prohibited word lists. Applicants can independently search and select names, which are then automatically reviewed. Additionally, the intelligent address comparison system and business scope lexicon help simplify the process further.
Beyond traditional systems, Guangdong has expanded its reforms to include banking and commercial registration integration. In 2017, the province launched a through-car service linking commercial registration with banking. This allowed for one-stop processing of ICBC photos and bank account openings, creating a national-standard electronic business license with financial functions. With the Guangdong-Hong Kong-Macau Commercial Banking Card Exchange Service System, the process has been extended to Hong Kong and Macau, making it even more convenient for entrepreneurs.
In Huangpu District, known as the Reform and Innovation Experimental Field of Guangzhou, the commercial system reforms have drastically reduced restrictions on location and company names. Initiatives like "Regional General Offices" and "Tolerance and Demand Registration" have improved institutional support for businesses. According to statistics from the Guangzhou Municipal Administration for Industry and Commerce in June 2017, the Huangpu District achieved the fastest enterprise registration approval time in the city, averaging just 0.83 days.
Behind all these technological innovations lies a transformation in administrative philosophy—focusing on function optimization and service improvement. Since 2012, Guangdong has led the way in commercial system reform. By 2017, the total number of market entities reached 10.26 million, doubling since the reform began. Guangdong became the first province in China to exceed 10 million market entities, with 38 enterprises per 1,000 people, surpassing many internationally advanced economies.
With continuous reforms, the market has gained confidence. As the demand for efficient and innovative service models grows, Guangdong continues to lead the way, proving that technology can drive meaningful change in governance and business operations.
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