2017 water purifier online sales have the best anti-infiltration sales

In 2017, the water purification equipment market was still in a phase of rising demand, driven by the relatively low product penetration rate. Throughout the year, the overall market performance remained positive, with a consistently high growth rate. According to the 2017 Home Power Grid Purchase Analysis Report jointly released by the CCID Research Institute and China Electronics News, online sales of water purification equipment reached 9.06 million units, representing a 22% year-on-year increase. The total value of these sales hit 7.1 billion yuan, marking a 30% growth compared to the previous year.  During that year, pure water machines dominated the online water purification market, accounting for 76.50% of the sales volume. This category saw significant growth, while other types like water purifiers showed a sluggish performance. Although water purifiers still made up 18.33% of the market, their sales actually declined by 1.12%. Meanwhile, sales of water softeners and central water purifiers experienced slight increases. Reverse osmosis (RO) products continued to gain market share, reaching 80.7% of the retail sales. In contrast, ultrafiltration membrane products saw a small decline, dropping 1.15% year-on-year. RO water purifiers are known for their high filtration precision, effectively removing heavy metals, bacteria, and other impurities, making the purified water safe for direct consumption. With the growing trend of "quality consumption" and "healthy living," more consumers are choosing RO-based water purification systems. The most popular price range for water purification equipment fell between 700 and 2,999 yuan. Within this range, products priced between 1,500 and 2,999 yuan held the largest share at 48.23%, and they also represented the fastest-growing segment. However, the 700–1,499 yuan segment, which accounted for 27.07% of sales, saw a significant drop of 7.05%. This suggests that low-cost, low-performance products are gradually being phased out, accelerating industry consolidation. Hu Chunmin, the chief editor of China Electronics News, noted that the water purification industry is still in its dividend period. Looking ahead, as new national standards such as "water purification efficiency and water efficiency rating" come into effect, the industry is expected to undergo another round of restructuring. High-end, professional water purification equipment is likely to see greater growth and consumer interest in the coming years.

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