In the past decade, Chinese consumers primarily focused on the functional performance, energy efficiency, and price when choosing refrigerators and washing machines. However, today, even older generations are increasingly prioritizing product safety and hygiene. Terms like “bacteria-free†and “intelligent†have become common in consumer discussions, reflecting a shift in demand that is reshaping the entire refrigerator and washing machine industry. In this evolving landscape, companies that anticipate these changes are better positioned to lead the market.
According to Avi Cloud (AVC) data, the Chinese washing machine market saw 36.88 million units sold in 2017, a 1.4% increase from the previous year, with sales reaching 71.9 billion yuan, up 6.2%. Meanwhile, the refrigerator market saw 33.76 million units sold, a slight decline of 0.6%, but revenue increased by 3.9% to 93.9 billion yuan. Despite rising material costs that put pressure on production costs, the industry maintained stability thanks to the dual impact of consumption upgrades and replacement cycles.
Beyond just growth in volume, the ice-washing market also experienced structural changes. Consumer demand became a key driver, with improved purchasing power leading to an upgrade in traditional categories and the rise of new, innovative products. At the same time, high raw material prices made large-scale operations more challenging, prompting companies to focus on industrial restructuring, innovation, and improved profitability.
From a demand perspective, the trend has shifted from basic functionality to a desire for a more advanced user experience. Consumers now seek not only convenience but also health benefits and personalization. Younger buyers are more brand-conscious, tech-savvy, and accustomed to online shopping. Additionally, the second-child policy began to influence the market in 2017, creating new opportunities for baby care appliances. AVC estimates that between 2017 and 2021, there will be about 12.938 million new births, increasing annual average births to around 2.588 million. This demographic shift is expected to boost demand for maternal and child appliances, especially those with sterilization, freshness, and separate washing features.
The concept of "health" has become central to both refrigerator and washing machine markets. Driven by factors such as consumption upgrades, structural changes, and the need for healthier living, the market is gradually favoring brands that offer core technological innovations. TCL, for example, has taken a proactive approach, launching a series of healthy appliances that align with modern lifestyles.
Since 2013, TCL has invested heavily in its Hefei Industrial Park, which has helped it gain a strong foothold in the industry. By 2016, its refrigerator and washing machine sales had seen significant growth, with 24.7% and 93.2% increases respectively. This momentum has continued, driven by TCL’s R&D capabilities and its focus on solving real-life consumer pain points.
In the laundry sector, TCL recognized the growing demand for hygienic washing solutions. Traditional washing machines often left dirt and bacteria behind, causing secondary contamination. Through years of research, TCL developed a pollution-free washing system, introducing models that isolate dirt and bacteria, ensuring cleaner and safer washing. Their innovations include the first full-barrel-free structure, water-free cabin clean technology, and a 40-minute drying function, all of which have earned national and international certifications.
In refrigeration, TCL has focused on food preservation and nutrition. Its inverter air-cooling technology allows for rapid cooling, locking in flavors and nutrients. The AAT negative oxygen ion technology helps purify the air inside the fridge, removing odors, bacteria, and dust. With features like multi-space partitioning and intelligent cooling, TCL ensures optimal storage conditions for various foods.
TCL’s commitment to health and quality has made it a leader in the industry. Its products cater to the needs of modern families, offering not just convenience but also a healthier lifestyle. As the middle-class grows and demand for premium appliances rises, TCL continues to innovate, ensuring its products meet the evolving expectations of consumers.
Looking ahead, the refrigerator and washing machine markets are expected to grow steadily. According to AVC forecasts, 2018 is projected to see a 1.1% increase in washing machine sales, reaching 37.3 million units, while refrigerator sales are expected to rise by 0.6% to 33.96 million units. Companies like TCL, with their focus on innovation and user-centric design, are well-positioned to capitalize on these trends.
As the industry moves toward a more health-conscious future, TCL remains at the forefront, delivering cutting-edge technology and reliable solutions. Its vision is clear: to provide consumers with products that enhance their daily lives and promote a healthier, more sustainable way of living.
splicing screen, large display,large lcd display, LCD screen
Shenzhen Risingstar Outdoor High Light LCD Co., Ltd , https://www.risingstarlcd.com