Last year, the concept of "fresh air" or "new wind" became a major trend, gaining widespread attention and maintaining its popularity. Many industry experts believe that the fresh air system is on track to become the sixth essential home appliance, following the traditional five: TV, washing machine, refrigerator, air conditioner, and computer. If you're still unsure what "new wind" means, this article will help you understand it better.
Unlike conventional air purifiers, fresh air systems bring in clean outdoor air without opening windows, while expelling stale indoor air. These systems are designed as independent air treatment units, with two main types: those requiring installation and wall-mounted models that don’t need piping. As more households renovate, wall-mounted fresh air systems are gradually replacing air purifiers, becoming the preferred choice for improving indoor air quality.
The smart fresh air system works by filtering outdoor air using an advanced fan and then circulating it throughout the home. At the same time, the purified air fills the space, pushing out the old air. This creates a continuous micro-positive pressure cycle, ensuring consistent and fresh indoor air.
With the growing popularity of fresh air systems, competition between them and air purifiers has intensified. Some argue that fresh air systems are just large air purifiers, but they’re more than that. While both systems clean the air, fresh air systems also provide whole-house ventilation, keeping the indoor environment fresh and well-aerated. Especially in times when we can't open windows due to weather or pollution, these systems offer 24/7 ventilation.
In addition, fresh air systems help regulate indoor humidity, preventing mold and bacteria growth during colder months, which protects both health and household items. They also reduce noise from open windows, making them ideal for people who value quiet environments. With new silent technology, systems like Air Fort ensure efficient ventilation with minimal noise—far quieter than typical air purifiers.
According to Ovi Cloud, the Chinese fresh air market is expected to reach 50 billion yuan by 2020, with some analysts predicting it could hit 100 billion in the future. In countries like the U.S. and Europe, where air quality is better, over 90% of homes and public buildings use fresh air systems. However, in China, the adoption rate is still below 2%, indicating significant growth potential.
This booming market has attracted numerous companies, including traditional appliance brands and tech firms like Air Fort, which specialize in air solutions. As consumer demands evolve, so does the need for smarter, more efficient air management. According to Air Fort’s CMO, Zhang Beiyu, modern consumers are shifting from buying products to seeking experiences. They want not just ownership, but a better quality of life.
Air Fort recently launched the world’s first fresh air system compatible with Apple HomeKit, allowing users to control their home's air quality via smartphone or Siri voice commands. This innovation marks a new era in smart air management, making fresh air systems more integrated and user-friendly.
Zhang Beiyu also noted that as air quality becomes a bigger concern, demand for high-quality air solutions will only grow. The industry is moving from panic-driven purchases to more thoughtful, quality-focused choices. With better smog control, the air purification sector is evolving into a more mature and stable market.
According to Zhongyikang data, Air Fort achieved record sales on Jingdong last year, thanks to its deep understanding of user needs. Zhang emphasized that the key to success lies in focusing on real user experiences and letting the product speak for itself. This approach aligns with the current trends of product innovation and consumption upgrades.
While many companies view fresh air systems as a step forward in social progress, the market is still in its early stages compared to air purifiers. Like the early days of air purifiers, there are challenges such as price confusion and lack of regulation. To ensure healthy development, it’s crucial to establish national standards, create industry guidelines, and educate consumers.
In summary, the fresh air system represents a significant shift in how we think about indoor air quality. It’s not just about cleaning the air—it’s about creating a healthier, smarter, and more comfortable living environment. As the market matures, we can expect even greater advancements in this promising field.
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