LCD panel market oversupply panel prices face two years of correction

According to recent reports, the domestic panel industry is receiving strong government support, and new production capacity will not be shut down. This is likely to result in an oversupply situation, with panel prices potentially entering a correction phase that could last up to two years. As new capacity comes online, the supply of panels will surge, leading to a gradual decline in prices. Wu Chunfa, Chairman of Rui Xuan, noted that the global LCD TV market is expected to see modest growth in 2018, with the mainland market showing the most significant increase. However, the expansion of panel production in China is expected to put downward pressure on panel prices for up to two years. ![Panel Market Trends](http://i.bosscdn.com/blog/FE/3C/94/EFB3CD6654m.png) Wu pointed out that the mass production of new panel lines—such as the 8.5, 8.6, and 10.5 generation facilities—has significantly boosted supply, causing prices to drop. However, this year’s price declines may not be as steep as those seen in the second half of last year. He also mentioned that falling panel prices will impact TV pricing. A positive trend for this year’s TV market is the increasing size of televisions. Previously, most shipments were under 50 inches, but now more than 50-inch models dominate. The 55-inch panel, in particular, has been a key driver due to its cost-effectiveness. Additionally, government policies encouraging local brands to use domestically produced panels have intensified competition among mainland TV OEMs. In terms of Rui Xuan's performance, Wu stated that the company saw a strong fourth quarter last year, with over 700,000 units shipped in a single season. This was expected to represent a 23% quarterly increase. He believes this year will be even better, with continued high shipments and new product launches supporting a successful year. In the first quarter of last year, Rui Xuan shipped 460,000 TVs, followed by 570,000 in Q2 and Q3. The fourth quarter saw a jump to 700,000 units, bringing total annual shipments to 3.2 million units—a 28% decrease from the previous year. However, this year’s projections are more optimistic, with shipments expected to exceed 3 million units, driving stronger performance. Rui Xuan also made an investment in the North American brand Vizio, fully acquiring ordinary shares while retaining 8.8% in preferred shares, which come with dividend rights but no voting power. Originally, the company planned to sell the 8.8% stake to Levision in mainland China, but the deal was canceled due to a financial crisis.

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