Summary: June 11 news, the former Apple executive president John Sculley (John Sculley) told CNBC, Apple's Apple Music is innovative but Apple's Internet TV service is the real changer, it will help the Internet TV market reach One trillion dollars of market capacity. Apple's introduction of a $9.99 monthly music streaming service called Apple Music is indeed a "big event," but Sculley, who served as Apple's CEO between 1983 and 1993, said that Apple's next profit growth point is in television.
In a telephone interview, he said that Apple will make a big difference in this area by redefining how people watch videos.
Sculley said: "The television industry has already changed when it is like the music industry in the 90s. No one likes the current cable television service. Excessive pricing and lack of competition have caused widespread dissatisfaction. So now it has entered the television industry. Apple is a good opportunity."
Apple now has Apple TV, which allows users to transmit programs from companies such as Netflix, as well as download movies from iTunes. However, media reports said that Apple is planning a new Internet TV streaming service, which will be very similar to what Netflix now offers. Apple's service will include 25 channels, including ABC, CBS, Fox and other television stations.
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In a telephone interview, he said that Apple will make a big difference in this area by redefining how people watch videos.
Sculley said: "The television industry has already changed when it is like the music industry in the 90s. No one likes the current cable television service. Excessive pricing and lack of competition have caused widespread dissatisfaction. So now it has entered the television industry. Apple is a good opportunity."
Apple now has Apple TV, which allows users to transmit programs from companies such as Netflix, as well as download movies from iTunes. However, media reports said that Apple is planning a new Internet TV streaming service, which will be very similar to what Netflix now offers. Apple's service will include 25 channels, including ABC, CBS, Fox and other television stations.
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