After nearly 20 years of exploration, China's smart home industry has ushered in new developments. On the one hand, manufacturers have launched new smart home products and launched cross-border cooperation. On the other hand, with the development of smart terminals and mobile Internet, consumers' acceptance of smart home products is also increasing, and their willingness to purchase is growing. Although it takes time for the smart home industry to achieve explosive growth, we have seen a bright future.
The smart home market in 2015 is very lively. A few days ago, Lei Jun released the "new toy" - the Xiaomi smart Water Purifier known as "the first water purifier for young people." After the successful encirclement of the smartphone market, Xiaomi has set his sights on smart homes. Previously, Xiaomi has released air purifier products. The release of this smart water purifier is seen as a further layout of Xiaomi in the smart home market. In fact, in addition to Xiaomi's vigorous entry into the smart home market, all parties including traditional home appliance manufacturers, smart phone manufacturers and Internet amnesty are all referring to smart homes. It can be seen that although today's smart home market has just stepped out of the exploration period, market demand has not yet erupted on a large scale, but manufacturers have begun to line up, and the entrance dispute of smart homes is getting worse.
Everyone is busy
This is the most authentic portrayal of the current smart home market. Internet giants BAT, e-commerce giants Jingdong, Suning, traditional home appliance manufacturers Haier, Midea, mobile phone manufacturers Coolpad, Meizu, and Xiaomi, LeTV, etc. all turn their attention to the smart home market, launching their own products, ideas or strategies.
Jingdong's layout in the smart home market has already begun. In March 2015, JD.com increased its horsepower after the first anniversary of the launch of the “JD+†program, and announced that it will provide incubator, acceleration and smart interconnection solutions and services for hundreds of companies in the next three years. . At the same time, Jingdong also launched a smart home kit.
Although the layout is slightly later, Alibaba's strategy in the smart home market is unambiguous. On April 2, 2015, Ali Group announced the establishment of Alibaba Smart Life Division to fully enter the field of smart living. Ali will integrate its three business units, Tmall Electric City, Ali Smart Cloud and Taobao Crowdfunding, to mobilize various high-quality resources internally to fully support the promotion of smart home products.
Traditional home appliance manufacturers will not allow themselves to miss the opportunity. In March 2014, Midea's comprehensive layout of the smart home market, the construction of an open and interconnected intelligent system for the world, is committed to the transformation from traditional home appliance manufacturers to smart home creators. Gree has already launched intelligent products as the goal of enterprise development. It has launched smart home central air-conditioning products, and in order to further seize the market, Gree has even launched its own brand of smart phones to improve the layout.
Smart home is undoubtedly the next foothold of Xiaomi after the smartphone. Although Lei Jun said at the press conference, the original intention of releasing the millet water purifier was that Ma Yun had previously said in public that "the air is not good, the water is not good, and what is the use of the mobile phone?" Below the feelings, it is still the ambition of Xiaomi to enter the smart home market. So far, Xiaomi has released smart TVs, routers, air purifiers and water purifiers.
What is very interesting is that while major manufacturers have made moves, cross-border cooperation has also become a major attraction in the smart home market.
In March 2014, Midea, Huawei and Ali reached strategic cooperation in the smart home market. In December 2014, Xiaomi and Midea held hands. In January 2015, Haier, Meizu and Ali announced the joint development of the interconnection agreement. In April 2015, Lenovo and Baidu realized cooperation. In May 2015, Xiaomi and Zhengrong joined forces. With such frequent and alternating cooperation, people can't help but feel the feeling of “cutting and chaosâ€. However, smart home itself is an ecosystem that integrates hardware, software and platform. Then, in the early stage of market development, the needs of manufacturers to "seek the group" can also be understood.
a hard-filled suspense
From the birth of the concept to today, smart home has gone through a long period of exploration. Although the ideal is full, the reality has always been very skinny. Although consumers are more and more accepting of the concept of smart home, and even look forward to it, many products on the market are not good. Industry experts generally believe that the smart home market is still in the early stages of development, market demand is still in the cultivation stage, and it will take at least three years to usher in large-scale development.
The war in the smart home market has already ignited, but for the smart home manufacturers in it, this is definitely a "hard shackle" that is time-consuming and laborious and full of suspense. At present, the development of the smart home industry still needs to cross several hurdles. First, industry standards have not yet been established, and there is no leading company with sufficient appeal and market influence. Secondly, the products on the market are still not mature enough, consumers' willingness to purchase is not strong, and the experience is not good enough. The motivation for buying again is not enough. Finally, in addition to some of the Internet giants and home appliances mentioned above, the market is still dominated by small and medium-sized enterprises, especially smart hardware companies, and their ability to innovate and continue to invest is very limited.
In fact, even the global smartphone giant Apple has a lot of helplessness in the smart home market. In 2014, Apple released HomeKit, a smart home system. The development of HomeKit has not yet reached market expectations. Some people believe that this is mainly because Apple's review is too strict, and there is also a view that the high price of products is out of the market is the main reason for the slow development. In fact, this also reflects the development status of the entire smart home market from another perspective - the expectations are too high, the reality is cruel.
Looking into the future, smart home is an inevitable trend of technological progress and social development. Today's smart home market has not yet reached the eve of the outbreak, manufacturers need more investment and perseverance, users need more tolerance and patience for such a new thing.
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