Although international chip makers including ST-Ericsson, Renesas Mobile, Broadcom and Nvidia have decided to withdraw from the mobile phone chip market, survivors in the market include Qualcomm, MediaTek and Samsung. Still facing the increasingly fierce price competition, there is also the possibility that the demand for smart phones will deteriorate.
Due to the expected market recession, Qualcomm recently announced layoffs of 15% (about 4,700), while MediaTek lowered its revenue forecast for 2015; recently, the industry also reported that US chipmaker Marvell intends to sell mobile phone chip business- ─ Bloomberg's report also pointed out that several Chinese state-owned enterprises such as Leadcore Technology and Shanghai Pudong Technology Investment (PDSTI) have a strong interest in Marvell.
According to the above report, the two Chinese companies are considering bidding on Marvell's mobile phone chip business, and do not rule out the possibility of Marvell and Chinese companies jointly establishing a mobile phone chip design company. Other speculations about the future fate of Marvell's mobile phone business include that the buyers may be Chinese smart phone makers Xiaomi, Lenovo, etc., but Lenovo CEO has publicly denied the rumor.
Marvell CEO Sehat Sutardja revealed at the analyst meeting in February that he was interested in seeking a potential alternative to the mobile phone chip business. At the time, he said that any way to bring value to shareholders is their responsibility, they will consider various Possibility, though: "We are certain that we will not quit this business."
Regardless of the transaction structure, Marvell later reported that he was looking for a buyer for the mobile phone chip business, indicating that the global smart phone market did change dramatically; no one seems to be a big winner (except Apple), even if it has a good technical strength. It is also increasingly difficult for the chip industry to get a fair return. It’s even harder to find a buyer who can not only cherish your team, but also has the greatest value that can make the most of what you have developed.
Ironically, Marvell has been holding on to the mobile phone chip business for a longer period of time -- as the company's CEO said, they won't give up -- and their choices will probably be less and less.
Will Strauss , general manager of market research firm Forward Concepts, questioned whether the data chip has already been used by several of Xiaomi's smart phones. Do you need Marvell: "Unless they see the latter's many patents and technical strength The Shanghai engineering team."
In addition, other Chinese fabless chip design companies have already formed alliances with Marvell's competitors. "Rockchip's solution is paired with Intel (LTE) data processor chips, and Allwinner is partnering with Qualcomm;" Strauss said: "So for Marvell, the development possibilities in China are very narrow. ""
In the Chinese industry, the discussion of Marvell's mobile phone chip business is not very enthusiastic, but according to the Bloomberg newspaper, local sources, rumors that Datang, Shanghai Pudong Technology Investment and Marvell have signed a joint venture. Exclusive agreement, and Marvell may also retain some shares in the joint venture; however, this news has not been formally recognized by either party.
Major manufacturers of smart phone chip market
In view of the positive attitude of the Chinese government on investment in the semiconductor industry and the previous record of Shanghai Pudong Technology Investment, it seems reasonable to upload the words. Last year, Shanghai Pudong Technology Investment completed the acquisition of Shanghai fabless analog/mixed-signal chip design operator Montage Technology; in 2013, Shanghai Pudong Technology Investment also competed with Tsinghua Unigroup for the acquisition of Reddy Branch (RDA), but unfortunately.
Lianxin is a wholly-owned subsidiary of Datang and is considered to be one of the shareholders of a joint venture with Marvell. Because of the close relationship between Lianxin and Xiaomi, Xiaomi is also suspected of being involved.
Earlier this year, Lianxin Vice President Marshal Cheng accepted an interview with EE TImes US editorial. He revealed that Xiaomi wants to create a customized processor to create product differentiation and control. But Xiaomi is not at home. Establish a chip design team, but cooperate with Lianxin at different levels of products, technologies and patents.
There are Chinese industry sources that are not optimistic about Lianxin's merger with Marvell's mobile phone chip business, because the price competition in the market has become fierce, and the merger of the two parties will require more than one year of organizational restructuring. But some people think that Chinese mobile phone operators can consider acquiring Marvell; Lenovo has denied that the other company Coolpad, who was asked about the possibility, answered that if the company wants to expand beyond China, it will need some Marvell's patented technology.
Of course, Marvell is not Qualcomm or MediaTek, but its technical strength can not be underestimated; Forward Concepts' Strauss said: "Marvell is one of the few suppliers that have successfully made LTE modem chips into tablets (such as some Samsung products) and mobile phones. One, so the company has excellent technical reputation."
Broadcom, Renesas Mobile and ST-Ericsson also shipped LTE data plane chips, but unfortunately failed to enter the high-end smart phones on the market, namely Apple and Samsung products.
Strauss also pointed out that Lianxin's LTE modem chip (based on CEVA's DSP core) is also very strong; Marvell's LTE modem chip is a FRIO DSP core jointly developed by Intel and Analog Devices. Another reason why Strauss is not optimistic about the merger of Lianxin and Marvell is that the software of the two companies is incompatible.
In fact, Marvell regards 4G LTE as the company's growth engine; in the recent second quarter earnings report, the company's CEO said that in the mobile phone market, they continue to see an increase in 4G LTE customers, related product shipments In the second quarter, there was a two-digit growth. Marvell's customers include first- and second-line mobile operators, and the company expects new smartphones to be launched in the next few quarters, with confidence in the Chinese market.
TECHNOLOGY
WHAT IS AN Air Purifier?
Breathing clean air is very important.
It is scientifically proven that the air in our homes contains allergens(pollen ,mites ,moulds ,etc ).
noxious substance, bacteria viruses and suspended smells.
We have the solution for it!
Silent mode for peaceful sleep
Removes Allergens & Germs
Like pollen , dust , dander , smoke , pollution , viruses , bacteria and mold spores
UVC lamp ----using UV lamp to kill viruses
Air Cleaner With Uv Lamp,Air Cleaner With Multi-Function,Air Purifier With Light Sensor,5 Layers Filter Air Cleaner
Ningbo Zhe Kai Electric Appliance Co.,Ltd , https://www.cnairpurifiers.com