Internet users engage in "Internet +" difficulties, pay attention to these pits


"I saw you jumped again." This is a slogan for Zhaopin TV advertisements in previous years. The Wu Gang played by Wu Xiangxiang wanted to change his job to the world and leave the Moon Palace. Then he was pleased to be happy, but he fell to the side of the firewood and was covered in dust. Then there is Xu Jinglei's voice: After seeing you, you jump again...

"I saw you jump again." The reason is simple, but it is not simple. Nowadays, "Internet +" has become a hot concept. Many Internet practitioners are also gearing up and hope to jump into the traditional industry and use the Internet to "transform" and "upgrade." However, these people really "look"? From what I have seen and heard, Internet users go to engage in “Internet+,” but it is actually difficult. Now I simply say a few difficulties, we can ask ourselves, do they really "look"?

Difficulty: The reality is not flat.

Thomas Friedman said that "the world is flat," which is limited to the world of information and the Internet. In the vast world beyond this, the world is rugged. Before I wrote "hard constraints for software development" (response to "constraint" reading), that is the matter: software can be designed, easy to modify, the cost of changing the design and architecture is quite low; the reality is not the case, some problems It will come out in places you can't imagine, and it will drag you to death because the cost of redesign is too high.

A company develops wearable devices. The products are divided into several small parts that can be used separately or in combination. In order to ensure the convenience of the combination, the designer invented the magnet with ingenuity. This way, it does not require complicated structural parts, but also guarantees the correctness and stability of the combination. This design was awesome. After the trial production, everyone agreed to it. However, at the mass production stage, the problem was revealed: The magnetic poles of the magnets must be installed correctly. Otherwise, the parts cannot be combined in a design manner. However, no equipment on the supplier's production line can correctly identify the magnetic pole of the magnet, and workers do not have this experience. As a result, either the listing is postponed or the cost is increased, but the listing date and cost constraints are established at the beginning of product design...

Difficulties 2: The sense of identity in the traditional industry.

People who do the Internet are usually happy to share and think. It's reasonable to say that people in traditional industries don't have this habit. If you do not hold the "savior" mentality and hold the power of the "savior", you must seriously think about how to gain a sense of identity in the traditional industry.

A company's warehouse management, prior to manual processing, after the volume of business needs to introduce the system and new management personnel. So, from one of the world's top 500, the warehouse manager was invited. The newcomer has considerable experience in warehousing management, process design, and other aspects, but he has been unable to produce results since he took office. why? The reason is that the original warehouse employees are used to working shirtless, smoking together during breaks, and working together to eat food stalls at night. The newcomers are more like scientists and are used to communicating with the flow chart of the specification. Although the warehouse staff also know that the warehouse should be upgraded and the management should be standardized, they always feel that they are “not a pedestrian” and that they are inevitably feeling rejected.

Finally, the company also invited the director of a small factory to take charge of the warehouse. He can not only be a part of the warehouse staff, but also can communicate with other departments smoothly, promote the standardization of warehouse management, and the results soon saw results.

Promoting the informatization of warehouses and achieving efficient delivery and even openness of inventory information seems to be the content of “Internet+”, but there is no sense of identity in the traditional industry and there is no way to talk about it. The above-mentioned “manager of a small factory” does not seem to be associated with “Internet+” but is an indispensable role. This situation is very common. Some friends in the Internet industry want to start a business and find it hard to find it. Without such a partner, the results cannot shake the resources of the traditional industry.

Difficulties 3: mouse and cement, who listens to whom?

"Mouse+Cement" can be regarded as the most primitive form of "Internet+". This metaphor is very easy to understand, but also easy to understand, but the real problems will be encountered: mouse + cement, when the conflict, in the end is to listen to the mouse, or listen to cement?

When a company catches up with a good time, although the business model is very extensive, but the business has grown rapidly in the past two or three years, the founder also decided to introduce a scientific, systematic management, "full embrace of the Internet." After the new team entered, it discovered that although the previous business was doing well, the operating efficiency of the original model was already approaching the limit and it was unable to support sustained growth. So a whole set of systematic management solutions such as roles and permissions were designed. Process and so on. Unexpectedly, just as soon as it was implemented, the original department had been bitter and hard, and business efficiency continued to decline.

From an outsider's point of view, this may be normal and it is the pain of transformation. But from the founder's point of view, “I just thought that the team of Lao Tzu was only opened. There were only a dozen or seven guns in total”, and the per capita output value was not lower than it is now, and even higher, so the suspicion grew. Over time, the original business model did not want to be constrained by the scientific and rigorous system. Cement put aside the mouse and the mouse commanded cement. The end result is a loss of both sides, the new team leaves, the original model continues, and the company's business is stagnant.

Difficulties four: hidden rules.

I used to listen to my friends and said: Although the internet industry has many famous names, it is generally clean. At the time, I didn't quite understand: Where are other industries “not clean” and where can they “unclean”? Later I had to admit that the unspoken rules are like black holes and I can't see the end.

In recent years, foreign trade e-commerce was very hot. At that time, a company built a relatively complete and sophisticated system to calculate profit margins, and found that it was not a small cost advantage compared to other sellers. It was confident that it could “crush” its opponents with advanced technology. As a result, the company actively entered this market. Soon it was discovered that the game could not be played at all. Where are the reasons?

There was no mature international logistics at the time. Therefore, we rely on "postal parcels." Frankly, the "parcel parcels" provided by post offices in various countries, because the prices are cheap (posts generally have government subsidies), and the speed and reliability are also adequate. Usually, they can reach around the world in about a month. Among them, the parcel service provided by Hongkong Post is the most popular. It is generally called "Hong Kong parcels."

However, Hong Kong parcels can only be received in Hong Kong and cannot be received in the Mainland (the post office is clearly divided into sites). Therefore, it is necessary to find a special “over-rental car” to transport parcels from the mainland to Hong Kong. "Over-rental car" is a special kind of qualification, and the low price of small package service is "not registered, no query", so some port trains will confiscate the customer's goods, this side is a ton of goods on the train, that Just 800 kilograms off the edge. Even if you know the shady, but the packet is not registered, do not query, so there is no way. More importantly, which 200 kg is missing is completely random and there is no algorithm to predict! This kind of time also needs to be "fine operation".

If you read the above difficulties and decide to reconsider whether you want to jump into the "Internet +" trend, then congratulations, if you can't jump, you'll probably fall badly. If you read the above difficulties, you still hope to become "Internet." If you want to concede the tide, then you must also congratulate you. There are still more difficulties in front of you - there is no such thing as "the Internet Plus".





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