In 1904, French aircraft designer Santos Dumont told him that he was a friend of the jewelry business. Cartier mentioned that it was very difficult to take the pocket watch out of his pocket when he was flying. I hope his friends can help solve this problem. Cartier's solution is very Like the story of Columbus's vertical egg, he tied his pocket watch to his wrist with a belt and a buckle. This is the current watch.
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Nowadays, the owner of the watch obviously does not need to consider this kind of problem. Whether it is in his pocket or tied to his wrist, everyone rarely sees it. Various mobile terminals will provide simple and accurate digital timekeeping service. The timing of the watch is reduced, but the aesthetic habits formed in the industrial age have continued.
Fine to one micron movement parts, Chanel's ceramic wind, crystal stone mirror... The craft value embedded in the watch gradually precipitated into an aesthetic incarnation of identity, crafts, history, and so on. It is owned by a few people and makes most people yearn for it.
Smart watches learned from traditional watches
However, like all the standards in the literary and artistic categories, aesthetics is also an authoritarian discourse formed in a specific era scene. The power of this discourse power will be deconstructed at any time as the times change.
The intelligent platforms such as Android under the Internet have gradually matured. The most intuitive experience that consumer electronics brings to people is functions and systems. They inherit the pursuit of crafts, but they are not obvious. Even if it is a product produced by Apple, a design-led company, most of the users remember that the system is smooth and the platform resources are strong. Even the nanotechnology that we often say determines the number of crystals is directly tied to the performance of the CPU.
The pursuit of more technology is a value orientation, which leads to the improvement of some hardware performances, which is far from the overall user experience. The birth of smart watches makes this process aesthetic and the unique intelligent experience of consumer electronics come into direct collision.
Pebble's crowdfunding success on KickStarter has set off a wave of smart watch production, and Pebble is undoubtedly a pioneer in smart watches. Even Android_wear, which was harvested at the Google Developers Conference, has the same features as Pebble. In addition to the seamless reception of information, the motion monitoring function was borrowed from the wristband.
Smart watches learned from traditional watches
From these aspects, smart watches are obviously more inclined to a common intelligent hardware, equipped with Android gene OS, Qualcomm's processor, as well as a simple and clear design and polyester dial.
From the point of view of the practitioners, the smart watch realizes the information collection and processing within 1.5 inches, and then carries out personalized push. In the operation mode, the input assistant is solved by the voice assistant. Some people have already developed the control for aAndroid_wear. Syrah's electric car application, and Whatsapp is also the first to launch a watch version, which can communicate with friends through voice. This is a big step in the multi-screen interactive era, and it may also make this square of the wrist become the future smart home. An important control center.
Smart watches suddenly want to use technology to redefine this timing tool, creating another Internet platform with straight lines, LCD screens, richer shapes and cool features, while challenging traditional watches, after all, people will only Only one watch on the wrist. The low-tech content of electronic watches does not have the capital to compete with traditional craft watch camps, but the elements gathered on smart watches have almost created an era, just as the birth of digital cameras has made mechanical cameras using film a niche.
In reality, however, smart watches are clearly not playing this role, because from the consumer's point of view, everything has become very simple, for them, smart watches are only tied to the wrist, it will take several hours to charge every other day. The mobile phone, whether it is information notification or personal quantitative data, is not very attractive. Some smart watches exaggerated looks like a plastic toy, and lifting the watch makes it look like a fool.
In addition to the lack of functional highlights, there are still many defects in product design and operation. For example, the Sony Smartwatch, which was settled with Samsung at the same time, its connection operation with the mobile phone is quite complicated for the user, and the Geak_Watch generation launched by the domestic grand husk is A lot of functions are still a promise, the bad experience brought by the crappy design, coupled with the high price, the smart watch once fell into a depression.
With the release of Android_Wear at the I/O conference and the Moto360 exposure with Motorola, the smart watch field has heated up. But we can see that together with Moto360, there is LG's G_watch, which is the same as the Android_wear with no innovation. It is covered by the retro style of the former. The circular dial and leather strap of Moto360 are in the geek. There has been widespread discussion in the circle, and there have even been questions about whether Moto360 can pick up Motorola’s revival.
Smart watches learned from traditional watches
After the smart watch went around, I finally realized that the technology is full of content and the function is collapsed. I still can't capture the user's heart, and I have to borrow beauty surgery from the traditional watch. Apple's iWatch has always been half-faced, but it has also been rumored with the traditional watch manufacturer Swatch. The Tinthe, a solar smart meter that does not need to be recharged, does not have any consideration in appearance, and directly applies the shape of a traditional watch. The stainless steel bracelet, the Swiss movement, the sapphire mirror, and the Swiss watch of the technology gimmick, and the news of the domestic grand husk is also intended to take the retro route to the end, like the Moto360, with a round dial design.
We look back at Pebble, the smart watch pioneer that sold 400,000 units last year. In addition to bringing the novelty of the mobile phone to the public, the simple and low-key shape, the low-saturation old tone, and the black-and-white interface will also be Its smart technology elements have been cleverly wrapped.
Retro is a design and packaging method. The situation we see on smart watches is slightly different. Based on the mission of science and technology, after the emergence of the dilemma, we will come back with a styling advantage. This change is expected to increase the shipment volume by 10 times per year. There is indeed a lack of insurance, but more helpless.
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