Who will occupy the leading role in the TV industry in 2014

As a TV practitioner, I think that the concept of 4K will be a very important development direction for TV sets in the future. Next, I will talk about it in detail.

For the TV industry, the past few years have really attracted attention: from the popularity of 3D TV in 2012 to the outbreak of smart TV last year, then for the coming 2014, which word will be the protagonist?

Massive video? Obviously it will not be: from the second half of 12 years, the six major domestic manufacturers have been mass video. For ordinary users, no matter how large this mass is, they can't escape domestic dramas. The three categories of blockbuster movies and American dramas can be said to provide these three parts, and the main users can already be satisfied.

Curved screen? It ’s not yet time: Because domestic manufacturers are still studying how to make the screen more curved, the experience brought by the current curvature is still temporarily in the gimmick stage; on the curved surface, the protagonists of 2014 are LG and Samsung, only But with the addition of this parameter, the TV went directly to the high price range.

OLED? Good stuff, but at present he is too expensive: even if LG reduces the 55-inch OLED from 60,000 to more than 30,000, it is only the bedroom size of the local tyrants; domestic manufacturers have not kept up, there will be no large-scale on the market OLED promotion trend. Want to form a scale in the country, see you in 2015 National Day.

What about 4K? From May 1 last year to CES at the beginning of this year, the word 4K has been constantly appearing in various TV conferences and news reports. Indeed, he is too attractive: 3840 * 2160 resolution, 4K resolution in 2K (1080P, FullHD), it is already a leap. Users like him because the essence of TV is to provide a high-quality video viewing experience; traditional TV manufacturers, especially foreign TV manufacturers, also like him. After all, its appearance can better highlight the long-term advanced screen technology characteristics of foreign TVs. ; Domestic manufacturers like him even more, that is because they can immediately add another selling point to start the next round of market shopping.

4K TV

4K is so good, shall we spread him immediately? Don't worry, "The road is long and long," before going on the road, I still want to review the sad path that the last selling point of the screen technology-3D has gone through.

3D TV appeared in 2010 when it was only a unique feature of the top products of a few foreign manufacturers. In 2011, the emergence of relatively simple and low-cost polarized 3D helped domestic brands quickly acquire the power to challenge foreign brands in marketing.

January 2012 is undoubtedly a memorable day. The State Administration of Radio, Film and Television has launched a 3D experiment channel and started to promote the development of 3D from the source of content. In the Spring Festival party that year, Sony helped CCTV achieve 3D live broadcasting. The industry chain is available from the head end to the terminal. For a time, the prosperity of the 3D industry feels just around the corner, and the industry is also fighting hard to prepare for a big kill. But soon they discovered that the good days in anticipation did not come as scheduled, and the intelligence of the TV soon attracted more attention: it means more and better free content, who would not like it?

But is 3D really being robbed of rice bowls by intelligence? We said that this shit bowl really can't be buckled on an intelligent head.

3D technology is inherently flawed: both 3D technologies have their own problems that cannot be avoided.

For the 3D with active shutter mode, the initial heavy glasses weight, expensive glasses cost, and visual fatigue for long-time viewing have high requirements for the refresh rate of TV screens. Only 13 years ago, only Sony and Samsung with strong technical strength have been active. Shutter technology; for polarized 3D, halving the resolution is a flaw, the picture is dark, and the 3D stereoscopic perception is poor. At the same time, due to the low threshold of passive, some manufacturers have a poor reputation for 3D TVs, especially the damage caused by poor-quality glasses to users, but also caused a considerable impact on the reputation of 3D.

3D is Lin Daiyu who has just emerged from the boudoir with a weak personality, but the brutal domestic market competition can't wait for her to grow stronger and reach out to her. The market is full of mutual slander between active shutter and polarized light. Everyone regards 3D as a hammer trade, and no one really pays attention to the promotion of the most core content of 3D. The accumulation of content is the accumulation of funds, equipment, talents, and experience. It takes time and patience. From the content source, if it is a Hollywood blockbuster, the 3D effect of the theater is far better than TV. At present, there is only one set of 3D experimental channels that can be provided steadily in China. Every day is full of various sketches and talk shows. What's the point?

In summary, 3D is already intertwined with internal and external problems, so is there any need to discuss the success of 3D TV?

Returning to the topic, let ’s discuss 4K in depth. Although 4K means a better user experience for users, will 4K repeat the mistake of 3D and eventually become a false demand that is neither good nor good?

4K is about clarity, and ultimately it comes down to the content. Let's take a look first, where is the content of 4K.

Let me talk about the content of domestic production first. After LeTV created more than N gimmicks at a series of press conferences last year, there is actually a foreshadowing in all kinds of subversion and all kinds of explosiveness: remember that LeTV Pictures signed Zhang Yimou. What? Zhang Yimou's first new film "Return" filmed in LeTV will use IMAX4K technology, which will also be the first and probably the only commercial 4K resolution film and television production in China.

Next we go straight to the United States to see how the commercial paradise of film and television works embraces 4K. Compared with 2K to 4K in China, Hollywood has done some real work as the source of content. The well-known Sony Pictures has become a pioneer in 4K. Since 13 years, "Big Spiderman", "007 Breaking the Sky Crisis", "Prometheus" and "The Hobbit" and other hot blockbuster films have been adopted 4K camera shooting, there are at least two-digit level of native 4K content, I believe at least from the momentum, it should be good.

In addition to Sony Pictures as a representative of traditional film companies, OTT service providers are also not far behind. Zushang was still Netflix, which runs a video rental business, and packaged "House of Cards" as a model for Internet thinking big data mining. Although it was soon revealed, it quickly put on another bright coat: this summer The 4K version of the House of Cards will be released (I ’m surprised, so it ’s okay to get a 4K version of "House of Cards" and "Breaking Bad" Are you clear, "Victoria's Secret", this is just needed !!!), and a potential opponent is Amazon owned by Jeff Bezos, which is also a good money owner, and will be high-profile toss in early April With its own set-top box business, 4K content will also become the main competitive direction with other online video services.

Therefore, although the current content accumulation is still barren, almost all successful video service providers have begun to focus on 4K content.

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