Spring Festival home appliance market store unabated

The Spring Festival is coming. The appliance market ushered in the sales season for the Spring Festival market. In order to welcome the new year's various digital “new year” electronic products, newly-married new homes, and home appliances such as color TVs, refrigerators, and washing machines, which have been renewed and replaced by new ones, as well as electric home appliances and air purifiers adapted to weather changes, have become hot on the recent market. Sales products.

In the Spring Festival consumer electronics market, a stark contrast is: physical stores are stable and steady, and various types of promotions are frequently emerging; in contrast, e-commerce “online stores” that are more powerful in weekdays are in “partial contraction” recently. Due to the lack of manpower in the logistics and distribution during the Spring Festival, many e-commerce companies have made announcements for the “out of business” for the Spring Festival.

Yangcheng Evening News reporter Huang Qibing physical store: sales wave after wave, in fact, including Suning, Gome, Guangbai Electrical and other major physical stores, including the entire appliance market, from the New Year's Day has entered the "Yuan (Dan) Spring ( Festival ) Market's sales rhythm. Guangbai Electric relevant market person in charge of the analysis to reporters: "This year's Spring Festival is not far away from New Year's Day, so we are the New Year's Day and the Spring Festival unified together to carry out promotional planning." Appliance stores generally start from New Year's Day, use the New Year's Day holiday , "Looking up and down" seems to combine the weekend before and after, holding promotional activities.

As the weekend was well utilized, the “Yuanchun Market” was extended by “disguised”. The whole month of January has become the peak season for promotions before the Spring Festival, and promotions have followed. Counting carefully, from the beginning of January, for three consecutive weekends, Guangbai Electric, Suning, and Gome have all organized major promotional activities.

Guangbai Electric held an international audio exhibition and jointly promoted special brands such as Sharp, Samsung, Jiuyang and Haier. On the basis of favorable sales conditions for the New Year's Day, Guangzhou Gome began to warm up ahead of schedule on January 17th. Promotions, according to the plan will continue to the first month of the fifteenth, one after another to hold various sets of purchases, car draws, direct deductions and other promotions; Suning is the main line of online and offline interaction, held mobile phone festivals, O2O shopping festival and other promotions.

E-commerce: limited logistics "partially out of business"

For the consumer season before the Spring Festival in January, e-commerce is also keeping pace with consumption. Jingdong Mall, Tmall, No. 1 stores and other well-known e-commerce companies, including Gome Online, Suning Tesco have launched a variety of names to buy, buy and so on. Especially in the digital and home appliance market, focusing on the upgrading of the Spring Festival market, e-commerce sales have continued unabated. For example, the recent Jingdong TV and white goods held in the theme of the special promotions, deductions.

However, due to the lack of manpower during the Spring Festival, many e-commerce companies and outlets have already made a "breaking business card" before the holiday. Jingdong Mall announced the logistics and distribution issues during the Spring Festival on the front page. Apart from Guangzhou, Beijing, and Shanghai, major cities can still maintain distribution. Some remote areas have already suspended goods delivery near the Spring Festival, and delivery time may be extended; Taobao Many flagship stores such as Tmall have already been tagged as "Stop Selling" directly on the website. One online shop of Tmall stated: "Suspension of shipments from January 20 is expected to resume after the seventh day of February 6. "Some "shops" show longer business hours, even to the fifteenth.

Restricted logistics was confirmed at the courier. Mr. Tang, a delivery member of a logistics company in Dongpu, told reporters: “The logistics and distribution have decreased slightly in the recent period. In the coming Spring Festival, we will not dare to receive the goods. Some of the couriers go home, but also afraid of the Spring Festival. The previous delay was not delivered on the road.”

Online and offline linkages: There are new ways to interact with the night market. Although the e-commerce giants on weekdays are restricted to go out of business during the Spring Festival, store-based businesses are still systematically implementing online and offline linkage. At the same time, there are stores in physical stores and online stores, and the offensive on the line is not small.

On the eve of the Spring Festival, GOME's online mall, Gome Online, launched a special sale event of Gome Night, focusing on the night market. Statistics from Gome Online show that after 8 o'clock in the evening, it has become the second peak of traffic during the day except for holidays. In the industry, the late 8 o'clock is known as the "golden banner of e-commerce."

Huang Xiangping, vice president of Gome Online Marketing Center, said in explaining the reasons for the peak of online shopping at night: “Online shopping has become an important part of modern people's life, especially the increasingly fast pace of life, so many people do not have enough time to go shopping, online shopping It also became one of the leisure and entertainment methods after work." Therefore, Gome Online will set Gome Night's activity time from 8pm to 8am the next morning, and take a straight down approach to make concessions so that consumers can stay at night. Time to buy selected goods.

At the same time, Suning, which has always advocated online and offline linkages, has again launched the O2O Shopping Festival on the eve of the Spring Festival. During the Spring Festival promotion, Guangbai Electric launched an online shop specializing in the home appliance new year special store on the official mall, and some plasma TVs and nets for exclusive products all played a good role.

Store Spring Festival activities notice Suning:

New Year's Spring Festival "O2O Shopping Festival"

Last year, "Double 11" launched by Suning "O2O online offline shopping festival" so many consumers feel the benefits, during the Spring Festival, Suning relaunched the "O2O Shopping Festival", New Year's sale benefits, New Year red envelope grab, tickets when the money There are special activities such as "flowers" and "oil" for shopping and shopping.

Combining with the theme of the Year of the Horse, Suning played the slogan “Buy New Year to Suning” and “Think of God and Horse”. Online Suning’s e-commerce and stores’ two-line synergy. In addition to traditional electrical products, the focus was on 3C products, mothers and babies. Product, food, fresh, books and other categories.

Taking into account factors such as late leave of some returning home crowds, Suning has launched a special service called “New Year's Day, No Spring Festival, No Spring Festival” to use logistics and distribution so that returnees do not have to worry about taking home the big bags and small bags. At the same time, during the Spring Festival, Suning stores and logistics are operating as usual.

Gome: pumping cars, sets of purchases to welcome the New Year Spring Festival in Guangzhou, the United States of America's Spring Festival promotion began from January 17th, the plan has continued until mid-to-late February. During this period, multiple events will be launched: Smoking Mercedes-Benz Smart car activities will attract consumers' attention; while the event price will be 20% discounted on the basis of the whole event, and the preferential price will be increased. Single bottles of 2,000 yuan or more can also be used to send electric kettles; Full reduction of home appliances shopping will be the usual means during the Spring Festival, purchase of home appliances full 1000 yuan minus 200 yuan, purchase of 3C products over 1500 yuan minus 100 yuan; set purchase will receive a 32-inch color TV, 5 grams of gold bars, iPad Air, etc. Wait.

With return ticket shopping, you can also get extra discounts. In addition, during the event, participation in the purchase of more than two household appliances over 5,000 yuan or a single product over 5,000 yuan, plus delivery of the 2014 full-year newspaper, "Yangcheng Evening News" or "New Express" optional.

Guangbai Electric:

Many promotions played the new Spring Overture Guangbai Electrical Appliance Co., Ltd. presents a new spring multi-promotion situation. The international famous brand audio exhibition, which has been held in Guangbai Electric for many years, continues to be held on the eve of the new year. Guangbai Beijing Road Main Store will hold a “Top Fever Equipment Appreciation Fair”; in Tianhe Zhongyi Store, the “World Fever Acoustic Museum Fine Appreciation Fair” will be held to showcasing the world's top million fever audio equipments. "World fever audio museum" boutique collection equipment. At present, Guangbai Beijing Road Store has opened a 500 square meter audio area with more than 30 brands. It also introduced Danish B&O audio last year.

On the eve of the Spring Festival, Guanghe Electric and Haidi's Casa Di brand held the "Creative Arts Casati Creative Kitchen" in Guangzhou, China. In addition, Guangbai Electric and New Daxin cooperated to launch the thank-you meeting of the nine-yang thanksgiving staff. , Small appliances can be as low as 50% off. From January 17th to February 2nd, every Friday on the 6th, Guangbai will hold a Bose stereo thanksgiving and respect feedback on the 8th floor of the Beijing Road store. In addition to the points exchange ceremony and other activities, there will also be a food exchange. In addition, before the Spring Festival, Dyson vacuum cleaner products as low as 30% discount, no leaf heater will become the protagonist.