LED industry expects second quarter outbreak

Half of 2013 is about to finish. At the end of last year, people predicted that the LED industry "big outbreak" and "big reshuffle" did not come. In fact, most of the LED companies are dull to complete the first half of 2013.

First Quarter LED Listed Companies' Financial Reports

In the first quarter of the past, from the financial reports issued by major LED listed companies, there has been an increase or decrease in each financial statement, and there has been no one-sided situation.

According to financial reports, the first-quarter profits of NVC, Zhouming Technology, National Star Optoelectronics, Qinshang Optoelectronics, Alto Electronics, Lunda Electronics, and Han's Laser increased year-on-year.

BDO Runda, Liya De, rectangular lighting, remote photoelectric, Hongli Optoelectronics, Qianzhao Optoelectronics, Philips, National Star Optoelectronics and other corporate performance and profits have declined.

“Happiness people are often very happy, and unfortunate people have their own misfortunes.” To use this phrase to describe the performance of listed companies in the LED industry in the first quarter, it can be said that “the growth of companies is often due to performance, the decline in the company Each has its own reason." Such downstream applications as NVC Lighting and Qinshang Optoelectronics have been in the off-season at the beginning of the new year, and their performance has risen instead of rising. The opening of sales channels and the increase in winning bids have made their performance of Q1 all the way brighter, and the rise in profits is also a matter of course. Things.

Compared to the "happiness of the business," the performance of the "unfortunate company" has been diversified. The decline in performance is always the main reason for the decline in profits. Far-end Optoelectronics and Philips are among them. Due to the weak market, the first-quarter results could not be completed. The decline in the profits of several companies is not due to declining performance. The gross profit in the first quarter increased, but because of the increase in management expenses and other expenses, the profit still fell; the sales of rectangular lighting increased in the first quarter, but in order to open up and consolidate the market, the implementation of brand marketing strategy, the market investment, Obviously, such a strategy for rainy days does not care for a moment; the decline in product prices is also the reason for the decline in the profits of some companies in the first quarter. This is mainly reflected in the upstream and downstream sectors, and chip and package prices have fallen. The reason for the most declining profit was Bundesland Runda. BDO Runda said that the decrease in net profit was mainly due to the decrease in government subsidies received during the reporting period. If the impact of non-recurring profits and losses such as government subsidies is deducted, the Group The realized regular profit and loss increased by 233.33% year-on-year.

On the whole, in the first quarter, LED companies’ net profit increased and decreased. Regardless of the upper, middle and lower reaches of the LED industry chain, the situation is still relatively optimistic. After all, there are fewer performance-hungry companies. More companies are Increase market investment. Seek further development and put some profits into production.

The downstream application market is hot and pulls the middle and upper reaches of the performance

Downstream application companies are generally able to maintain the growth momentum, and Zhou Ming, NVC, Qinshang, Liaard, etc. can maintain a good growth. This is mainly due to the opening of the consumer market, and the government procurement volume has also greatly promoted the LED downstream application company sales. According to statistics, the bidding amount of LED projects in the first quarter of Guangdong Province exceeded the entire year of last year. With the introduction of the “Semiconductor Lighting Industry Energy Conservation Plan” issued by the six ministries and commissions, the government has spared no effort to further promote the promotion of LED lighting energy conservation. Still worth some LED lighting business expectations. LED display has gradually become the trend of display terminals, nowadays the streets of big cities, LED display everywhere, the future LED display market will be developed to the second and third tier cities, the market outlook is worth looking forward to; In addition, LED display in the stage of art The application of this aspect is becoming more and more popular. With its stunning performance on CCTV Spring Festival Evening in 2012 and 2013, LED display has become an indispensable “corner” on the stage of larger and smaller performances. Many LED screen manufacturers and distributors are following suit. Trends, the development of LED rental screen business, the market is excellent.

The upper-middle-stream companies generally face a similar situation - the sharp drop in the prices of chips and packaging leads to a drop in profits, and Hongli Optoelectronics, Qianzhao Optoelectronics, Huacan Optoelectronics and other companies have caused profits to decline due to falling product prices. The decline in the prices of chips and packages was mainly affected by the continued impact of overcapacity, and at the end of the first quarter, the downstream application market was booming. The competition between the downstream application companies and the market has entered a white-hot trend. They have expanded their scale, increased their production, increased the demand for packaging and chips, and promoted the sales of products in the upper and middle reaches. This year, the excess capacity in the upper reaches of the LED may be somewhat eased in the future, and the LED lighting market and the application market of LED display screens will make the supply and demand of upstream and downstream products of LEDs tend to balance. This digestion process will also promote the development of the LED industry chain to a more healthy direction.

Ready to look forward to great growth in the second quarter

The fiery lighting market in the first quarter made the entire LED lighting industry a blessing. Major lighting companies scrambled to create a market "channel" that became the main battlefield for LED lighting companies. BDO Runda and NVC Lighting have long held the traditional channel opportunities; Yiguang's national product tour is also in full swing; and there are other ways to avoid the traditional strong, force e-commerce channels, such as Shangyu lighting . LED companies have realized that consumer acceptance of LED has begun to sprout, the next thing to do is to indiscriminately bombard them through various channels. Another "channel war" to "brand fight."

With the government's further promotion of LED energy-saving lighting and the decline in the price of LED lighting products, consumer acceptance of LED products will become increasingly widespread. At present, the market penetration of LED lighting is still less than 5%, that is, the current LED lighting market is only the tip of the iceberg, as time goes on, there will be a greater market waiting for LED lighting companies to open up.

According to the current development situation, once the consumer market is opened, it will be “flooding”. With the increasing spread of consumer channels and the stimulation of LED low-cost new products, the LED lighting companies’ performance in the first quarter will be even better. The good performance shows that the second quarter's performance is believed to be better.