Look at the LED Lighting Network Marketing from the "Purchase Ticket Plugin Event"

This year, a small browser grab ticket plug-in has caused great concern in the community, and domestic Internet companies also take the opportunity to do marketing. By analogy, the development of savoring events may be worth our LED industry to reflect on and learn from.

Its own technology is not good Mody opponent thorny 12306 booking assistant plug-in is a multi-browser plug-in made by a netizen iFish (Muyu). On January 14th, Kingsoft Networks launched the Cheetah browser Spring Festival grab-ticketing version, which was pre-installed on ordinary browsers. When users use a browser to log on to the Ministry of Railways booking website “12306.cn”, The computer will automatically log in repeatedly to refresh the page booking until it is booked, becoming a ticket purchaser for many ticket buyers. After just four days, on January 18th, the Netcom Railway Department interviewed the author of 12306 ticketing assistants and Jinshan Company, demanding that the “bucket plug-in” be self-controlled and not put too much pressure on the 12306 website and affect other users’ normal visits. . After that, there were rumors that the Ministry of Industry and Information Technology had stopped the browser to grab the ticket plug-in.

In theory, the 12306 website should be able to determine whether it is an access from the ticket-picking plug-in by determining regular frequent queries and order submissions. If the 12306 website thinks this plug-in is not appropriate, it is not difficult to block it on the server side. In fact, an originally very simple technical problem has evolved into a hot spot in the society. 12306 should really reflect on it. Previously spent huge sums of money to build websites to be tweed year after year all made people question whether their skills and money are spent on the knife.

In recent years, with the frequent promotion of Chinese government policies, LED lighting has accelerated its popularity. However, technical barriers, patent obstacles, and fierce competition have all caused companies to “turn ants on hot pans”. Domestic lighting LED core raw materials originate from overseas, technology and market are also concentrated in overseas, and all these have greatly hindered the rapid development of LED lighting companies. According to statistics, more than half of the technologies and patents in the global LED industry are occupied by a few large companies in the United States, Japan, and Germany. Japan Nichia Chemical, Japan Toyota Synthetic, the United States Cree Corporation, Philips Europe, Osram Europe, etc. applied for a number of patents to maintain their competitive advantages and maintain their market share, covering almost the entire industry chain including raw materials, equipment, packaging, and applications. .

The large amount of funds provided in 12306 still does not solve the main problem. "LEDs are emerging high-tech industries. Government support and the company's money can't solve all problems. The lack of core technicians has become the bottleneck for the development of all companies. Only the technology is advanced and the best is the best." Deputy General Manager, Research Center for Basic Electronics Industry Zhang Xiaokang said. The industry must occupy a place in the LED lighting industry, need to grasp the price of the right to speak, and grasp the price of the right to speak of the need for LED cooling technology, packaging technology, LED chip technology and other technological breakthroughs.

Second, now that the LED industry is facing upstream lack of experienced core technical personnel, it is necessary to train technical personnel in this area for at least three years. Previously, high-paying employees were even harder to recruit. There was a shortage of talent and supply was in short supply. Jiangmen LED companies had found their way out of their own schools. In the past year or two, digging enough skilled technicians and experienced front line operators will be one of the key factors for the company to survive until the next round of rapid growth. Not long ago, many companies in Jura Lighting were in chaos and continued to excavate. Among the strengths of employees are typical.

From the rush ticket plug-in incident to see the LED lighting network marketing up to now, various websites and companies are speculating to snag ticket plug-in, which is more like an opportunity to market, through this marketing event to expand their product market share, and the biggest winner It should be the "Cheetah Browser" that first inserted the plug-in ticket plug-in.

On January 14th, Cheetah Browser launched the "Spring Festival Ticket-picking Campaign" and launched word-of-mouth marketing on how to grab tickets on the Internet, which has greatly increased its influence among Internet users. From the Baidu index point of view, before the "Cheetah browser" user attention is only less than one-tenth of the "360 browser", and after the "12306 grab votes plug-in" incident, January 18 "Cheetah browser" The user’s attention has reached one-half of “360 browsers”. Cheetah’s browser has marketed through “interviews” and “stops” news, and the media in large and small have also promoted it for free, becoming a “sniffing ticket” event. The biggest beneficiaries.