Paper books will not lose market in the short term

With the development of science and technology, electronic products have emerged in an endless stream. At the same time, the popularity of electronic publications has also been promoted. As a result, e-books have become popular among readers. The e-book's convenient and quick features allow people to read and learn new ideas quickly and easily. This is undoubtedly a great challenge for quality paper books, but will paper books permanently lose their market?

In Xiao Bian's opinion, the answer is negative. Although there are various advantages in e-books, paper books are not uncommon.

Indeed, electronic reading can be achieved by looking at it. Today's mobile phones, computers, e-books, and even MP4s have electronic reading capabilities. The tools people carry with them make reading easier. Walking in the streets, shopping malls, and plazas, it is not difficult to find people who read electronically. During the free time waiting for cars and waiting in line, many people pulled out their mobile phones and turned up a few pages of "books."

However, paper books can be savored. According to a survey conducted by the China Press and Publications Institute, 63.8% of Internet users aged 18 to 70 years in China are inclined to read traditional paper books, and 16.4% of e-book readers will purchase the book after reading e-books. version. Many Internet users surveyed have stated that e-reading is only a way of adapting to the “fast food culture” and is a way for people to spend their free time. If you want to read carefully and feel the pleasure of reading, the paper books are the most sensational. Can bring reading comfort.

According to Xiao Bian, the prevalence of e-books has benefited from the popularity of smart mobile devices. Recently, with the development of technology, e-books have indeed expanded. However, if it is determined that e-books will soon replace paper books, it seems premature. The profit model of e-books is an important reason that hinders the development of e-books. Although many online merchants now propose three-fold sales of e-books. However, Xiao Bian observes that the electronic reading of most people around them stays at the level of passive reading. And because it is a passively accepted reading, we only have the desire to watch for free, cheap ones. Once we have to spend money, or spend a certain amount of money, we will consider "whether or not to change other pastimes." Only a handful of people are willing to spend money to “chase” what they need. Second, the content on the Internet is very diverse. Experts are also numerous. For example, paid readers often have a lot of “cracking” methods, and sometimes they just need to wait. "Payment" becomes "free", and this status is also an important reason for the difficulty in popularizing paid e-books. Therefore, Xiao Bian believes that paper books will have their own market for a long time. Even after the popularity of e-reading, paper books will not disappear completely. E-books and paper books will satisfy the reading needs of different groups of people. From this perspective, e-books and paper books can complement each other. At this stage, the two will coexist and will continue for quite a long time.