In the first half of this year, the exports of refrigerators and freezers declined slightly

Since 2012, GDP growth in most countries, including the United States, India, and Brazil, is slowing. The worst is still the euro zone, which experienced an extremely turbulent half year in the first half of 2012. Affected by this, the exports of refrigerators and freezers declined slightly in the earlier period.

Through the export analysis, it can be seen that there is no general change in the structure of export categories. China's exports are still dominated by small and medium sized refrigerators, and small refrigerators have fallen so much that they have affected the entire export market. However, some companies performed well in some regions, such as the Americas market, the Japanese market, and the African market. Some companies have introduced overseas brand strategies with high quality mid-price and high-quality services, while others have opened up new market channels, and the number of mainstream channels has entered the market. Increased.

In addition, in the first half of the year, the air-cooled refrigerators have grown significantly. With the addition of a refrigerator with a drinking fountain function, A + + is more popular than products with higher energy efficiency. Ice-cold products are developing in four directions: preservation, environmental protection, health, and intelligence.