Analyze the breakthrough of secondary lighting brands - the dilemma and the break

First, the preface: the mountain rain wants to wind up the floor?

In mid-2009, it was a hot summer, followed by the real estate and lighting industry. The author of the peak forum under the guidance of a certain media in Guzhen was fortunate enough to participate in the event. I have a lot of experience in the world, and I’m in the middle of it, overlooking everything and giving me the potential. When the author participated in this "Huashan Argument", he threw out the following words: "Islamic" but perhaps out of date:
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How long will this success last?

Can you continue to be brilliant with peace of mind?

After 5-10 years, most of you will be eliminated or marginalized by the industry. Do you believe? Some people may believe, maybe someone does not believe, how many people have a real sense of crisis, and are willing to implement the countermeasures?

So, this is why continuous success is only for a few people.

Therefore, the wise man said that the environment has changed, and past success is a burden.

This statement is not an alarmist or a mystery, but has been repeated many times in and out of the industry. "Cups and washware" always change a coat repeatedly in different industries and different people at different times.

Of course, whether you choose to believe or not, the facts will come in an irresistible general trend. Shun Zhichang, the reverse is dead.

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Time flies, fighting and moving, starting in 2012, the unfortunate hit or gradually cashed in - a large number of lantern brands or indoor lighting brands either closed down, or rapidly decline, or bleak business, the town's boss is insolvent or "running" incidents I heard it. Is it the pain of development (to move to a higher level), or is it "the rain is coming from the wind?" (economic depression)?

However, in a market environment of stagnation, there are always some enterprises such as an oasis under the spring water, which is full of vitality and lush. In the lighting industry, there are also some companies that are represented by Op Lighting and OKES Lighting, which are insulting and insulting. They are fighting against the wind and stabilizing their sales performance. If Opt and NVC are examples of first-line indoor lighting, and their success cannot be replicated, then OKES lighting is a more successful reference for second-line indoor lighting.

In the industry, Chairman and General Manager Pan Zhenhua is far-sighted and has a unique eye for signing the “Troika”. Starting from the three aspects of brand, terminal and channel, we will seek medical advice for the company and ask for advice from all walks of life...

Sanya argues that the sword will hold a national distributor conference. The "Troika" and the industry group are talking about it, starting from the line and launching the 2012 integrated marketing From EMKT.com.cn movement...

Pan Zhenhua, Chairman and General Manager, together with Marketing Director Zhang Wei and “Troika” visited the market at all levels and personally participated in the annual marketing planning and distribution expansion, marketing promotion, terminal blasting in the regional market...

The 4+3 team management model is fully implemented, and the personnel weather is completely new...

Township distribution has blossomed everywhere and has become another growth point for OKES...
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The success of OKES, once again, is a strong proof that "as long as the mind does not slip, the approach is always more difficult than the simple". The lighting industry is still "a vast world, a great achievement."

Below, let us through the in-depth analysis of the industry's "difficulties", in order to sort out the opportunities of the industry, and thus find the "breaking" method.

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