The main theme of global IT market development in 2012 will still be business analysis. The mobile service market will continue to grow, and the popularity of global social networking sites will gradually recede. In addition, although developing countries have always been regarded as chasers, they are likely to become the legislators of modern IT fashion technology in the development of the IT market in 2012.
Global Key Market
As in 2011, the role of developing countries in the global market is increasingly important. Although the market share is still relatively small in terms of numbers, the development of the global IT market depends more on these countries. According to data from the Forrester Consulting Group, IT spending growth in underdeveloped regions is more than 2.5 times faster than in developed regions.
The globally recognized key markets mainly include the following countries and regions: Brazil, Russia, India, China, Turkey, South Africa and Asia Pacific. In 2011, these countries and regions focused their development on the provision of hardware equipment. In the Asia-Pacific region alone, about one-third of the global hardware equipment is supplied.
Due to the lack of legislative bodies in the IT field, the application of software solutions was promoted. In 2011, approximately one-third of SMEs in the Asia Pacific region (excluding Japan) applied various SaaS solutions. Emerging regional companies entering the new area of ​​the IT market do not have much impact on companies that focus their business on mature markets. For example, U.S. companies still choose to develop their home markets. Companies such as Cisco Systems, Motorola Solutions, or Dell will not see significant growth in revenue this year.
Big Data
IT products in data processing, design, and analysis will also become popular in the 2012 IT market. Global data is multiplying, and old tools to deal with data flow have long been inadequate. This is not only related to the size of data information, but also related to the speed of data traffic, the type of data, and the capacity of unstructured information. In 2011, the application of business intelligence solutions became one of the priorities for development of IT departments. This is the reason.
According to IDC's data, in 2012, the growth rate of big data will reach 48%. The big explosion of information will greatly increase the interest of business areas in business intelligence software. According to Gartner's forecast, the current potential application of business intelligence solutions accounted for less than 30%, but according to the data access to 2,350 CIOs, the business intelligence field will become the main direction of 2012 large-scale company IT investment. Experts on the market also pointed out that the application of business intelligence solutions will replace cloud computing technology as the main development trend in 2012, and its important advantages are the fast product selection, simple operation and reasonable price. However, from the perspective of long-term development, it is not easy for business intelligence solutions to find the direction of development in the "information ocean."
Cloud computing and SaaS market
Cloud computing technology is not a new trend, but cloud computing technology has always maintained a growing trend. Using other people's IT infrastructure services is rapidly gaining popularity. According to IDC's data, in 2011, the growth rate of global cloud service spending was more than four times that of the entire IT market. Of course, this area has a small share in the entire IT market. The shift to remote IT infrastructure is affecting all areas of the IT market. For example, in 2011, the global interest in infrastructure-as-a-service increased significantly, resulting in a year-on-year increase of 11% (according to Forrester data) and a year-on-year increase of about 10% in data storage systems. However, in 2012, the overall decline in the global IT market will slow the growth rate of these two areas to 6% and 2% respectively. The reason is that these two areas are the easiest to help CIOs reduce their IT spending plans.
In 2011, the development of the SaaS sector was relatively successful, although there were still many problems in the assessment of this field. Because most providers have not disclosed their own development indicators, they have not defined the income level in this area. According to Forrester's data, the SaaS market grew from US$13.4 billion in 2010 to US$21.2 billion. It is expected that in 2012, the market size of this sector will reach US$30.1 billion.
The SaaS market has broad prospects for development. Several analyst companies have made predictions about their development in the coming years. According to Gartner, before 2016, more than 50% of the world's top 1000 companies will store client secret information in the public cloud. Correspondingly, the risks associated with hacker cyber attacks increase. In addition, three years later, the pricing mechanism for cloud computing services will also change, and “energy surcharges†will be introduced into the pricing mechanism. Moreover, under the premise that other expenses will be reduced, this part of the expenditure will become very expensive.
Mobile Communication Technology
At present, smartphones and tablets are still constantly fighting against desktop system devices. According to IDC's data, in 2011, global smartphone shipments increased 62% year-on-year to 494 million units, and shipments in 2010 were 305 million units. It is expected that in 2012, the smart phone market will increase by 33%.
Analysts expect that in 2012, the world will sell 660 million smart phones. In 2016, smartphone shipments will increase to 1.16 trillion units. The average growth rate of desktop system equipment shipments during 2012-2016 will be around 8%. The average growth rate of tablet shipments will reach around 13% during this period. In 2011, a total of 69 million tablets were sold, and it is expected that 198 million units will be sold by 2016.
The popularity of mobile communications technology will have a significant impact on businesses. Gartner company analysts pointed out that in 2012, there will be more than half of large companies implement BYD (bring-your-own-device, referring to carrying their own equipment office) plan, employees will be able to choose to use any suitable equipment Office. In addition, mobile application software that is suitable for employees to use within the company will also be continuously updated. In 2012, enterprise-level application software stores will also appear. Before 2016, the e-mail system will become an integral part of portable devices, and more than half of corporate e-mail users will use mobile devices to send business letters.
IT "consumerization"
Experts chose this term to imply that the decision on which technology solution to use should not be the company's leader, but rather the average employee. The BYOD program mentioned above is one example. Apple's rapid penetration of the market also belongs to this phenomenon, and its sales of products did not take any special marketing tools. According to Forrester’s forecast, in 2012, Apple’s Mac product shipments for commercial and government agencies will increase by 45%. At the same time, orders for Windows desktop systems will be reduced by 3%.
A similar situation will occur in the enterprise software market. Employees will increasingly ignore formal requirements and use open public service resources at work, such as Dropbox, AppleiCloud, and GoogleDocs. Some experts believe that in the future, developers will have to develop new products based on common user preferences.
Social network of soap bubbles
With the decrease in the number of newly registered users of social networks, it is expected that the growth rate of social networking services in 2012 will also slow down. Gartner analysts believe that in 2013, social network investment bubble will burst, and by 2014, the enterprise-level social networking project investment bubble will also burst. Because enterprise users are far from saturated, and the gap between the leading company and the second-tier company is rapidly increasing, these are the reasons why the enterprise-level social networking project bubble burst.
It is worth mentioning that, long ago, the global assessment of social networking development potential is too high, and often overheated due to the impact of Facebook IPO. Despite this, as of now, there has been no catastrophic situation in this area. Therefore, it is difficult for some analysts to agree on this. Gartner experts believe that the development of social networking service market is in good condition. IDC experts believe that in 2012, large companies including Microsoft, SAP, Oracle, and IBM will compete for the social networking business solution market. At the same time, Facebook will also fight for the status of the B2C platform.
In the 2012 IT market development report, Forrester's experts did not paint too much about the development of social networking services. As can be seen from the report, Forrester experts believe that social networking has become an integral part of people’s daily lives, and that this phenomenon will not change in principle in the future.
Global Key Market
As in 2011, the role of developing countries in the global market is increasingly important. Although the market share is still relatively small in terms of numbers, the development of the global IT market depends more on these countries. According to data from the Forrester Consulting Group, IT spending growth in underdeveloped regions is more than 2.5 times faster than in developed regions.
The globally recognized key markets mainly include the following countries and regions: Brazil, Russia, India, China, Turkey, South Africa and Asia Pacific. In 2011, these countries and regions focused their development on the provision of hardware equipment. In the Asia-Pacific region alone, about one-third of the global hardware equipment is supplied.
Due to the lack of legislative bodies in the IT field, the application of software solutions was promoted. In 2011, approximately one-third of SMEs in the Asia Pacific region (excluding Japan) applied various SaaS solutions. Emerging regional companies entering the new area of ​​the IT market do not have much impact on companies that focus their business on mature markets. For example, U.S. companies still choose to develop their home markets. Companies such as Cisco Systems, Motorola Solutions, or Dell will not see significant growth in revenue this year.
Big Data
IT products in data processing, design, and analysis will also become popular in the 2012 IT market. Global data is multiplying, and old tools to deal with data flow have long been inadequate. This is not only related to the size of data information, but also related to the speed of data traffic, the type of data, and the capacity of unstructured information. In 2011, the application of business intelligence solutions became one of the priorities for development of IT departments. This is the reason.
According to IDC's data, in 2012, the growth rate of big data will reach 48%. The big explosion of information will greatly increase the interest of business areas in business intelligence software. According to Gartner's forecast, the current potential application of business intelligence solutions accounted for less than 30%, but according to the data access to 2,350 CIOs, the business intelligence field will become the main direction of 2012 large-scale company IT investment. Experts on the market also pointed out that the application of business intelligence solutions will replace cloud computing technology as the main development trend in 2012, and its important advantages are the fast product selection, simple operation and reasonable price. However, from the perspective of long-term development, it is not easy for business intelligence solutions to find the direction of development in the "information ocean."
Cloud computing and SaaS market
Cloud computing technology is not a new trend, but cloud computing technology has always maintained a growing trend. Using other people's IT infrastructure services is rapidly gaining popularity. According to IDC's data, in 2011, the growth rate of global cloud service spending was more than four times that of the entire IT market. Of course, this area has a small share in the entire IT market. The shift to remote IT infrastructure is affecting all areas of the IT market. For example, in 2011, the global interest in infrastructure-as-a-service increased significantly, resulting in a year-on-year increase of 11% (according to Forrester data) and a year-on-year increase of about 10% in data storage systems. However, in 2012, the overall decline in the global IT market will slow the growth rate of these two areas to 6% and 2% respectively. The reason is that these two areas are the easiest to help CIOs reduce their IT spending plans.
In 2011, the development of the SaaS sector was relatively successful, although there were still many problems in the assessment of this field. Because most providers have not disclosed their own development indicators, they have not defined the income level in this area. According to Forrester's data, the SaaS market grew from US$13.4 billion in 2010 to US$21.2 billion. It is expected that in 2012, the market size of this sector will reach US$30.1 billion.
The SaaS market has broad prospects for development. Several analyst companies have made predictions about their development in the coming years. According to Gartner, before 2016, more than 50% of the world's top 1000 companies will store client secret information in the public cloud. Correspondingly, the risks associated with hacker cyber attacks increase. In addition, three years later, the pricing mechanism for cloud computing services will also change, and “energy surcharges†will be introduced into the pricing mechanism. Moreover, under the premise that other expenses will be reduced, this part of the expenditure will become very expensive.
Mobile Communication Technology
At present, smartphones and tablets are still constantly fighting against desktop system devices. According to IDC's data, in 2011, global smartphone shipments increased 62% year-on-year to 494 million units, and shipments in 2010 were 305 million units. It is expected that in 2012, the smart phone market will increase by 33%.
Analysts expect that in 2012, the world will sell 660 million smart phones. In 2016, smartphone shipments will increase to 1.16 trillion units. The average growth rate of desktop system equipment shipments during 2012-2016 will be around 8%. The average growth rate of tablet shipments will reach around 13% during this period. In 2011, a total of 69 million tablets were sold, and it is expected that 198 million units will be sold by 2016.
The popularity of mobile communications technology will have a significant impact on businesses. Gartner company analysts pointed out that in 2012, there will be more than half of large companies implement BYD (bring-your-own-device, referring to carrying their own equipment office) plan, employees will be able to choose to use any suitable equipment Office. In addition, mobile application software that is suitable for employees to use within the company will also be continuously updated. In 2012, enterprise-level application software stores will also appear. Before 2016, the e-mail system will become an integral part of portable devices, and more than half of corporate e-mail users will use mobile devices to send business letters.
IT "consumerization"
Experts chose this term to imply that the decision on which technology solution to use should not be the company's leader, but rather the average employee. The BYOD program mentioned above is one example. Apple's rapid penetration of the market also belongs to this phenomenon, and its sales of products did not take any special marketing tools. According to Forrester’s forecast, in 2012, Apple’s Mac product shipments for commercial and government agencies will increase by 45%. At the same time, orders for Windows desktop systems will be reduced by 3%.
A similar situation will occur in the enterprise software market. Employees will increasingly ignore formal requirements and use open public service resources at work, such as Dropbox, AppleiCloud, and GoogleDocs. Some experts believe that in the future, developers will have to develop new products based on common user preferences.
Social network of soap bubbles
With the decrease in the number of newly registered users of social networks, it is expected that the growth rate of social networking services in 2012 will also slow down. Gartner analysts believe that in 2013, social network investment bubble will burst, and by 2014, the enterprise-level social networking project investment bubble will also burst. Because enterprise users are far from saturated, and the gap between the leading company and the second-tier company is rapidly increasing, these are the reasons why the enterprise-level social networking project bubble burst.
It is worth mentioning that, long ago, the global assessment of social networking development potential is too high, and often overheated due to the impact of Facebook IPO. Despite this, as of now, there has been no catastrophic situation in this area. Therefore, it is difficult for some analysts to agree on this. Gartner experts believe that the development of social networking service market is in good condition. IDC experts believe that in 2012, large companies including Microsoft, SAP, Oracle, and IBM will compete for the social networking business solution market. At the same time, Facebook will also fight for the status of the B2C platform.
In the 2012 IT market development report, Forrester's experts did not paint too much about the development of social networking services. As can be seen from the report, Forrester experts believe that social networking has become an integral part of people’s daily lives, and that this phenomenon will not change in principle in the future.
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