May OTT: Licensor/operator launches full-scale battle in the terminal market

May's OTT was very busy. Internet TV licensees, cable operators, TV manufacturers, Internet companies' smart TVs, and OTT boxes were frequently updated. Among them, this month can not be ignored is the Internet TV licensee - CIBN, can see it in the private label TV hardware market, CIBN Internet TV launched the first private brand television products; in the TV box market also Can see it, this month, CIBN Internet TV in the OTT box market also has two new brands of their own products come out; in other companies' new product launch is full of it everywhere, CIBN Internet TV broadcast control platform is very busy:


Internet TV

CIBN Internet TV: CANTVF55, CANTVC43


F55

On May 26th, CIBN, an internet TV licensee, launched two CANTVF55 (55-inch) and CANTVC43 (43-inch) self-owned TV sets. The bare metal price is 4488 yuan and 1998 yuan. On the hardware side, the CANTV F55 uses an LG 4k panel with a resolution of 3840×2160, a built-in 64-bit MSD6A828 chip, 2GB of memory, 8GB of storage space, and an Android 5.0 operating system. The CANTV C43 uses the Mstar 6A628 quad-core processor, which has 1GB of memory, 4GB of storage space, and is equipped with an Android 4.4 operating system.

In addition, both TVs are equipped with the Azure 4.0 UI system, which cooperates with Youku in video content and has built-in exclusive video content such as carousels and concerts. In addition, Azure 4.0 also cooperates with Unity to launch the TEA Television Entertainment Alliance in the game, with a large variety of highly playable games.

In addition to being able to purchase bare metal alone, it also launched a Jade Jade member with an annual fee of 180 yuan and a Baiyu membership service with an annual fee of 380 yuan. The purchase of a CANTVF55 contract version carrying three years of white jade members costs 5038 yuan, and the purchase of a CANTVC43 contract version with three years of white jade members sells for 2,548 yuan.

Gehua Wired: Gehua TV 4K Fusion All-in-One

On May 26th, Gehua CATV released the "Gehua TV" 4K Fusion All-in-One. In terms of hardware, the Hess chip used by "Gehua TV" is a 14-core processor (4-core CPU + 8-core GPU + 2-core VPU, supporting H. 265). Content, the use of BesTV OTT platform and exclusive video content, Skyworth, Hisense TV manufacturers participated in the research and development of Gehua TV. In addition, Dolby, Huan Network, Yifang Education, and Bo Cloud also participated in this cooperation. In addition, the Gehua TV area integrates live content, back-to-view, Yunfei video, TV theater, cloud games, digital school, and Yifang education. In addition, the Gehua TV integrates Gehua HD interactive digital TV set-top box functionality. Chips, users can watch live content.


The Gehua 4K integrated machine released this time involved a total of 6 models: 49-inch, 55-inch produced by Skyworth and 40-inch, 43-inch, 48-inch, and 55-inch manufactured by Hisense. At the same time, an enhanced version of Caiyun's DVB+OTT set-top box and Gehua Bluetooth game controller were also released. Price from 3199 yuan.

Hisense: New Generation ULED Curved TV and Laser TV

At CES ASIA, Hisense displayed its next-generation ULED curved television and laser cinema. Hisense's next-generation ULED curved television has two models, the XT910 series and the K720 series, with a total of 55 and 65 inch two size segments. Hisense's XT910 series ULED curved TVs achieve 140% color gamut coverage and dynamic contrast of 9 million in the BT709 standard: a peak brightness of 900 nits. Hisense Laser Theater uses Hisense's independently developed optical system, lighting, cooling system and smart TV system, and is equipped with a short-focus lens, a 100-inch passive bionic screen, a 5.1-channel surround sound stereo, and a VIDAA smart TV system. Hisense's new generation of laser theaters has significantly improved product sealing and brightness compared with the previous generation.

Skyworth: E6200 Series

On May 28th, Skyworth signed a strategic cooperation agreement with Tencent and China Internet TV in Beijing, announcing the joint creation of the Geek Life ecosystem. At the same time, Skyworth also announced new GLED Slim E6200 series smart TV products. Equipped with Android4.2 operating system, dual-core CPU and 6-core GPU and dual-core VPU, with 1.5GB of memory and 4GB of flash memory, E6200 series has two versions of 7 models, respectively, is a 50/58/65-inch youth version (3 4K+) and 43/49/55/60 inch Dream Edition (4 color 4K+).

In addition to SOC64 TV chips, this series also boasts image quality enhancement technologies such as wide color gamut, MEMC, and ELocal Dimming. Skyworth added GeekMax, GeekBox, GeekPod and other content operating platforms to the E6200, with built-in TV (supporting WeChat version) and cool open application circles. In addition, GeekMax will set up 4K, Hollywood, children, and humanities. Series products also include Tencent games, QQ photo albums, QQ music and other application software. At present, Skyworth only publishes the 50/58/65-inch Youth Edition price, which is 5588 yuan, 7999 yuan and 11999 yuan respectively.

LeTV: Max65, X55


X55

On May 26th, LeTV displayed 65-inch and 55-inch Super65 new and X55 super TV at the CES ASIA. In terms of system, the two new models are equipped with the TV version of the EUI system, including an intelligent voice system, supporting Dobly and DTS certified magic sound system. It is reported that with the EUI system mobile phone version and will be released in the future of EUI car version, you can enjoy music content and services on TV, mobile phones, cars and other smart devices. In addition, the product is also equipped with a new experience camera and somatosensory gun.

The X55 and Max65 are equipped with a third-generation remote control that allows you to identify the user's voice content and present results as long as you press and hold the handset button. With the numeric keypad, you can quickly dial the numeric keypad to select content. Not only that, the remote control also has a built-in gravity sensor and gyroscope to turn the remote control into a gamepad. The two products also have a lot of 4K, 3D, Dolby audio program content, independent broadcast F1, NBA, European football, tennis and other international events.

OTT box

CIBN Internet TV: CANbox C1, CANbox F1


F1

In addition to smart TVs, CIBN Internet TV also released two OTT box products CANbox C1 and CANbox F1, of which CANbox F1 is priced at 298 yuan. In addition, there is a TV audio CANbar S1 Pro built-in OTT box features a price of 1888 yuan.

Tencent and Haimeidi: Haimeidi TT Box

Tencent and Haimeidi jointly released a Haimeidi TT box equipped with an Android4.4 operating system. The UI continues the HiUI of the Haimeidi series set-top box with a 1.5GHz quad-core CPU and a built-in quad-core Mali450 3D GPU. With 1GB of RAM and 8GB of flash memory, the content is equipped with the CIBN Internet TV broadcast control platform, a service system that includes Tencent's video, Tencent's music and Tencent's games, as well as WeChat photo albums and media centers. Price 279 yuan.

Skyworth: Skyworth Box Q+


At the beginning of May, Skyworth Boxes Q+ and Q+ boxes were using the latest Sky UI. In terms of hardware configuration, Q+ chose Amlogic quad-core CPU with 1GB of memory and 8GB of flash memory. In terms of content, it cooperated with the licensee CIBN Internet TV, and in resource integration, Worked with Tencent Video to integrate the WeChat interactive function, Tencent games and more. The Q+ has a built-in dual WIFI antenna for enhanced signal strength. In addition, Skyworth Box Q+ is equipped with a unique and innovative Q key design, allowing users to freely define their favorite applications, games, live broadcasts, episodes, and more. No matter what the interface, press the Q key to jump. The price is 199 yuan.

Comment: In the Internet era, under the influence of internet thinking, the terminal market completely subverted the “old” concept that only hardware manufacturers can do. First, the Internet companies represented by LeTV and Xiaomi made massive inroads, and they used LeTV, Millet TV has achieved a lot. Nowadays, whether it is an operator or a licensee, the hunger and thirst of the terminal hardware market is obvious to all. The launch of own-brand products is already commonplace, otherwise it will not happen. There are CIBN smart TVs/boxes, Gehua Cable’s 4K TVs, etc. However, as more and more participants are involved, how to make a profit in the increasingly competitive OTT market, making big money may be the answer that practitioners need to find.




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