Recently, CIBN, as the licensee, released a number of smart terminal products in Beijing and launched its brand new smart terminal product brand CAN. For a time, the chaotic smart TV market once again set off waves due to the involvement of the licensees themselves in hardware products. So why does CIBN release terminal hardware products in the end, and what role will CIBN play in the smart TV market in the future?
Why do your own hardware
Perhaps everybody still remembers that since last year, SVA has resumed a major reorganization of Internet video. And precisely because of this, the concept of "licensee party" was once again mentioned in a more prominent position. The SARFT stipulates that if the content of the video website wants to continue to survive in the television field, it must cooperate with one of the seven major Internet TV licensees, and CIBN is one of them.
The CIBN, who is the licensee, should have been the regulator of the content. Why did they have to do end products themselves? Coupled with the current Internet TV brands such as LeTV already have a certain influence in the market, then the CIBN then added the odds of geometry it?
Gong Yuguo stated that in terms of content, channels, and terminals of Internet TV, CIBN already has a large number of partners. The release of Internet TV and other hardware terminal products is only a complete connection of our own industrial chain, marking the Guangdong Province. The completion of the entire industry chain. "We sink professionalism, sink business, and link the industry chain in a cooperative way. We don't eat alone in each piece. This is our method." Gong Yuguo said.
For now, it seems that successful companies are purely commercial companies in the Internet company. How much CIBN can function as a state-owned organization in this market and how far it will go, many people have questions about their psychology. Gong Yuguo believes that as an institution such as CIBN, under the premise of full commercialization, it can fulfill its responsibilities and meet the needs of consumers maximally without conflict.
No intention to participate in the competition of traditional home appliance manufacturers
While releasing terminal hardware products, CIBN actually launched a brand new CAN brand. Although Gong Yuguo explained that the reason for not using CIBN as a hardware brand name is because it is "not quite right," it actually shows CIBN's concern about entering the Internet smart TV market under the name of the licensee.
Fu Qiang stressed: “We have no intention to participate in the competition of traditional home appliance manufacturers for the time being. We are a cooperative partner with traditional home appliance manufacturers.â€
Gong Yuguo also said that for the release of CIBN Internet TV, this is a matter of humility. "We pay tribute to all companies in the industry. Both the traditional home appliance manufacturers and the new Internet terminal companies are respectable opponents." Gong Yuguo said, "We admit that we are latecomers, and we ourselves are also Constantly improve and learn."
The future direction is smart home
From the perspective of the two TVs released by CAN, one of the product hardware uses a 64-bit quad-core processor, equipped with Android 5.0 system, and in terms of software, both TVs are equipped with the Azure 4.0 UI system, video content and Youku cooperated and built exclusive video content such as carousels and concerts. In addition, Azure 4.0 also cooperates with Unity to launch the TEA Television Entertainment Alliance in the game, and has a large number of highly playable large-scale games. On the whole, CAN's two products can still reach the mainstream level in the current market, both in terms of hardware and software. And it is precisely because of this that CAN has been aiming to reach the annual sales volume of 1 million units within three years.
In fact, in addition to smart TVs, CIBN also released two OTT box products CANbox C1 and CANbox F1 and a TV audio CANbar S1 Pro with built-in OTT box functionality.
Fu Qiang said that whether it is a TV or a set-top box, the CAN plan will first enter the home through the terminal. After entering the family, follow-up smart home products will follow up.
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