The domestic SUV market in China has undergone a significant transformation. While joint-ventured vehicles have traditionally dominated, domestic SUVs like the GAC Trumpchi GS4 and Haval H6 have taken the lead in monthly sales. Their sales figures often match those of their joint-venture counterparts over a quarter. Recognizing this trend, joint-venture carmakers are now rushing to capture the small-scale SUV segment.
Recently, a friend of mine spotted what appears to be a prototype of the Toyota C-HR during a road test. Despite the camouflage, it's unmistakable that this is the same model that has caused a stir overseas. Aimed at the small SUV market, the C-HR aims to fill a gap in Toyota’s lineup and directly compete with rivals like the Honda缤智and Buick昂科拉.
While the C-HR’s avant-garde design is certainly eye-catching, its bold styling may not appeal to everyone. The front grille extends into the slim headlights, creating a futuristic look. The bodylines give it a tech-forward vibe, though the sloping rear design sacrifices some practicality in terms of space and trunk capacity.
The C-HR comes in two powertrains and four trim levels. Base models feature electronic parking brakes, leather-wrapped steering wheels, and keyless entry, while higher trims include 18-inch wheels, LED headlights, and blind-spot monitoring. Both 1.2-liter turbocharged models are available with all-wheel drive.
Under the hood, the 1.2-liter engine produces 85kW (116PS) and 200Nm of torque, paired with a simulated seven-speed CVT. The hybrid variant features a 1.8-liter Atkinson-cycle engine and electric motors producing up to 90kW (122PS). Fuel economy for the 1.2-liter version is rated at 6.4L/100km.
However, recent reports suggest that if the C-HR is produced domestically, it won't carry the 1.2-liter engine. Instead, it will be equipped with a 2.0-liter naturally aspirated direct-injection engine from the Camry. This move seems puzzling given the industry-wide push toward smaller engines and better fuel efficiency.
In Japan, the C-HR’s pre-sale price ranges from ¥1,511,000 to ¥1,744,000, which converts to around RMB 150,000 to 170,000. For many Chinese consumers, this could be considered somewhat pricey, especially considering the growing competitiveness of domestic SUVs offering similar features at lower prices. If Toyota wants to succeed in the domestic market, it must balance maintaining its premium image with making the vehicle more accessible to a broader audience.
Overall, the C-HR presents a strong challenge to its competitors. With its bold design, advanced technology, and solid performance, it could carve out a niche in the small SUV segment. However, whether it can truly disrupt the market dominated by domestic brands remains to be seen. Time will tell if the C-HR can find its place in China’s bustling automotive landscape.
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