Today, I want to share my thoughts on the newly launched BYD Dynasty series. People often joke that when it comes to cars, Yan Yuanbo has to weigh in, so let's take a closer look at this vehicle. BYD has excelled in the field of new energy vehicles, and its own brand is among the best. Their model, the Tang, achieves a 100-kilometer acceleration in just 5 seconds. Additionally, in both 2015 and 2016, BYD topped the global rankings as the best-selling new energy vehicle. However, it's undeniable that design has been a weak point for BYD, especially their logo, which has been the subject of ridicule for years. Many people poke fun at BYD's lack of design prowess.
The front face of the BYD Dynasty series features elements inspired by the Chinese dragon, setting it apart from previous models. The headlights have an open-eye design, paired with dual vertical daytime running lights that evoke the majestic gaze of a dragon. The large grille intake with a matrix pattern inside creates a striking visual impact. On the side, the Dynasty adopts a floating roof design, complemented by a straight waistline and multi-spoke wheels, offering an impressive aesthetic. Theè´¯ç©¿å¼ taillights add a touch of technology to the rear, making the overall design quite impressive. Even the once-mocked car logo seems fitting in this vehicle.
Since hiring Audi's designer, Wolfgang Egger, BYD's designs have become more refined and fashionable, though they sometimes resemble Audi's style. It remains to be seen whether BYD can break free from this influence. The exterior has garnered significant attention, and the interior is equally impressive. One standout feature is the large LCD screen in the center console, similar to Tesla's design. In terms of power, the Dynasty is expected to come equipped with a 2.0T engine coupled with an electric motor, delivering a combined output of around 500 horsepower. The 0-100 km/h acceleration should also be under 5 seconds, surpassing the current Tang model. Overall, the power performance of the new model is quite impressive.
In recent years, BYD's car designs have been lackluster, leading to criticism of their original logo and overall aesthetics. This negative perception has affected sales, which have been sluggish. Recognizing this issue, BYD has taken bold steps by hiring high-profile foreign designers. They brought on Audi's design director and even lured Mercedes-Benz's renowned site design director, Hans. As a result, the recent models from BYD have been nothing short of stunning. Recently, domestic media shared spy photos of the new-generation BYD Tang, which closely resembles the design of the previously unveiled Dynasty concept car. It is anticipated to debut later this year.
The front face of the new car reflects the latest design language of the BYD family, echoing the styles of the Seven Dynasties and the Song Seven series. The overall design is modern and youthful. The grille is shaped like a wide mouth, adorned with multiple chrome strips that enhance the car's presence. The willow-shaped headlights are particularly appealing.
The first model of the Dynasty series, the BYD Song, was crafted by former Audi designers. Its design is distinct from other models in the lineup, with a strong front face featuring horizontal chrome accents reminiscent of Audi. The transverse headlights equipped with lenses provide an excellent visual experience. The rear design is also unique, with chrome strips spanning the back and integrated taillights. The rear styling is rounded and full, showcasing high levels of innovation. The lower bumper is decorated with a silver plaque, subtly enhancing the car's texture.
Through years of slow sales, BYD executives have clearly recognized their design shortcomings. Thus, they have invested heavily in hiring top international talent. The results are evident in the recent models, such as the BYD Song MPV showcased at the Shanghai Auto Show. The Dynasty series marks a turning point for BYD, signaling a commitment to improving design quality and innovation.
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