The domestic SUV market is currently undergoing significant changes. While many models are still dominated by joint-ventured vehicles, the top spots in the sales charts are increasingly being claimed by domestically produced SUVs like the GAC Trumpchi GS4 and Haval H6. These models sell in volumes comparable to those of their joint-venture counterparts over a quarter. Recognizing this trend, major joint-venture car companies have begun to shift their focus toward the popular compact SUV segment.
Recently, a car enthusiast shared an update on social media, posting a photo of what appeared to be a test drive for an upcoming vehicle. Despite being heavily camouflaged, the car was quickly identified as the Toyota C-HR, which has already gained popularity overseas.
This C-HR from Toyota is designed to target the compact SUV segment, filling a gap in Toyota’s lineup. It directly competes with rivals like the Honda缤智 (Vezel) and Buick昂科拉 (Encore). Once launched in China, can this model reverse the current trend where domestic SUVs dominate the market? Let’s take a closer look at this potential game-changer.
One of the most striking features of the C-HR is its futuristic design. Its front grille extends to connect with slim headlights and an “eight-character†design, giving the car a modern and technological feel. The body design uses bold lines, creating a futuristic aesthetic that stands out.
The rear lights are particularly noteworthy, resembling the taillights of Honda’s latest Civic, which are sharp and extend outward. This complements the overall sporty look of the car.
Of course, beauty is subjective, and not everyone may find the C-HR visually appealing. Additionally, the sloping rear design enhances the car's sporty look but sacrifices some interior space, which could be a downside for smaller cars.
The Toyota C-HR comes in two powertrain options and four trim levels. Base models include features like electronic parking brakes, leather-wrapped three-spoke steering wheels, and keyless entry. Higher-end trims come with 18-inch wheels, LED headlights, and blind-spot monitoring. Both 1.2-liter turbocharged models are available with all-wheel-drive systems.
In terms of performance, the 1.2-liter turbocharged model produces 85 kW (116 PS) with a peak torque of 200 Nm, paired with a simulated seven-speed CVT automatic transmission. The hybrid version is equipped with a 1.8-liter Atkinson cycle four-cylinder engine and two electric motors, delivering a combined output of 90 kW (122 PS). Fuel efficiency for the 1.2-liter model is rated at 6.4 L/100 km.
According to recent reports, if the C-HR is manufactured in China, the previously planned 1.2-liter turbocharged engine may not be used. Instead, the car will likely feature a 2.0-liter naturally aspirated direct-injection engine, one of the largest engines in its class. This decision is somewhat surprising given the industry-wide push to improve fuel economy. However, the final specifications remain unconfirmed and subject to change.
Overall, the C-HR offers strong competition against other compact SUVs in its class. Pre-sale prices in Japan suggest a price range of approximately ¥15.11 to ¥17.44 million when converted to RMB. For many Chinese consumers, this price point might be slightly steep, especially considering the growing competitiveness of domestic SUVs that offer better value. If Toyota aims to capture a larger share of the domestic market, it will need to balance maintaining its premium image with offering more accessible pricing. Marketing efforts and localized production strategies will play crucial roles in achieving this balance.
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