"Hardware Free"? I am afraid not so simple?

Yesterday, the home appliance circle was extremely lively, and LeEar held the 414 “Hardware Free Day” as scheduled, which triggered an appliance war. Millet TV, Huawei, and Skyworth rolled into tears, even Changhong, who always showed his low-key gestures. Running over the spoils, one after another questioned LeTV's "hardware free" is a gimmick, and selling video in disguise is the truth. So, is it true that the home appliance giants say so?


This has caused people in the industry and elsewhere to question whether or not there is no real 'free lunch'. How can there be free TV? Want to get a TV without spending a penny? How can it be? Can these gimmicks just fool the door of love-minded fans?

In fact, this so-called "hardware free" proposal is not groundless. Looking at the current situation, the color TV industry has entered the age of inventory competition, and major home appliances giants have faced unprecedented pressure and challenges. Promotional warfare can be described as a nirvana for a long time. But now, suddenly there is a sound of “hardware free” and we want to The overhaul of the home appliance industry such as content and hardware has completely freed itself from stock pressure. LeTV’s approach will inevitably bring a blow to the traditional home appliance industry, bringing with it another burden besides stock. But, think about it, do you really have free TV? The editor has never seen it before.

So, is the so-called free of charge really free, and what are they relying on to make profits? Today, the editors will bring you to uncover the secrets behind the free. In fact, they rely on these to make money.

First of all, it is the most commonly used to make money through “splicing” advertisements. It can be said that color TV companies think first and are the first to implement, because there are many examples that they can learn from, and it is easy to implement. Of course, not all smart brands will be able to sell. First of all, its smart TV market has at least a few million units, or customers will not buy it.

Secondly, it is the movie and television membership fee, and “VIP members” is also a very important charging model in the ecology of public TV companies (especially the newly entered TV companies with video platform background), and it is also an important part of the current “free TV” campaign. The money method, such as a VIP fee of 500 a year, will certainly give you a television worth 1,500 yuan for three years, which is appropriate for both the enterprise and the user.

Last but not least, besides “SMD” advertising, film and television membership fees, such as single movie tickets, popular sports events, live concerts, game recharge, big-screen shopping, large-screen video, and game accessories and TV accessories. And so on, through these, is also the way to make money for so-called "free" products for sale.

Written at the end: With the advent of the smart home era, today's smart home appliances are becoming more and more popular. With the popularity of smart TVs, there are more and more ways to make money and change various tricks to make money. For this LeTV "hardware free" approach, the editor praised its powerful marketing tools, only to see the truth of LeTV's disguised advertising clear inventory, as to whether there is free TV in the future, the editor can not say anything, the smart wait and see its change Wait and see.

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