At the launch of the first millet smart TV, Rebs had such a word that he did not know whether he still remembered. “Now my greatest feeling is to take advantage of the situation and the trend is first. When a typhoon arrives, pigs can fly. Whether or not you fly is not important. It is important to have a typhoon.†At the beginning of 2013 he saw LeTV. After making TV with Internet thinking and tasting the sweetness, Xiaomi eventually took advantage of the situation and launched Xiaomi's first smart TV in September of the same year.
Millet's brand positioning has always been born for fever, millet products have always given people the impression is also ultra-high configuration and close to the people's prices. From the launch of Lei Jun’s Xiaomi mobile phone, it can be said that China’s mobile phone market has changed its pattern, pricing, and sales methods to look like a complete system. The birth of Xiaomi Smart TV is to comply with the general trend of the Internet, but also to complete an important part of Xiaomi's overall ecological layout. Sticking to making friends with rice noodles is also the most important brand culture for millet.
Millet's first smart TV
Although there is no clear definition and age of rice flour for Xiaomi, there is no doubt that they are a group of people who love millet and have a positive effect on Xiaomi's products. The rice flour is mostly young people, so Xiaomi's first smart TV is also defined as "the young man's first TV." At the same time, this is also the group most likely to accept new things. Smart TVs can also stimulate their interest in buying. Therefore, the clear goals and excellent fan culture make millet TV a powerful force for the traditional TV industry.
Millet 11 key remote control
The facts also prove that this young man's first television did not disappoint everyone. Xiaomi's initial test of water in the smart TV field was also sincere. Has a 47-inch 3D screen, aluminum alloy front panel and ultra-thin body, equipped with Qualcomm Xiaolong 600 quad-core processor, built-in 2GB large memory and 8GB high-speed flash memory millet TV, the official price is only 2999 yuan. In the early days of its release, it had already occupied the television sales list with a hot trend. Millet TV also became a price butcher at one time.
The first home theater for young people
Seven months later, on May 15, 2014, the slogan of the newly released millet TV 2 generation became “the first home theater for young people.†This is because Xiaomi TV 2 is equipped with an independent external device. The sound system consists of six full-range speakers, two high-frequency speakers, and a 8-inch wireless subwoofer. Not only has the audio system been upgraded, the resolution has also been upgraded from the original 1080P to 4K resolution. In order to be able to enrich the product line, Xiaomi TV 2 launched a 40-inch and 55-inch version in March 2015, providing users with more choices.
Millet TV 3
Compared with imported products, domestic production has become synonymous with low-cost, low-quality, and conditional consumers will prefer imported brands. On the 16th of July 2015, at the launch conference of Xiaomi TV 2S, Xiaomi took the “Chinese New Product†Xiaomi’s Chinese dream as its theme, developed television for young people at all costs, and strived to surpass imported brands. It is true that Xiaomi devotes a lot of effort to this generation of products. In the pre-announcement, Xiaomi proudly expressed its ultra-thin characteristics. The all-metal body is as thin as 9.9mm. At the same time, in the use of materials and workmanship as well as television technology, compared to the millet TV 2 has been significantly improved.
Millet TV split host
The release of Xiaomi TV 3 did not allow rice flours to wait too long. On October 19, 2015, the millet era conference was held in Beijing. The first 60-inch 4K version was the biggest highlight of Xiaomi TV 3, which was a split design. Successfully solved the problem of unequal service life of screens and smart hardware, and at the same time saved users' iterative costs. Just over a week later, the millet TV 3 (55 inch) version was also released, and the main configuration and design differed little from the 60-inch version. As the final product of Xiaomi's 2015, the flagship TV series of the Millet TV 3 (70-inch) was released in a low-key manner. Although the 60 and 70 listened to only 10 inch differences that were less obtrusive, the 10-inch diagonal gap brought enough 36% of the display area is different.
Written at the end:
In the face of fierce competition in the Internet TV industry, there is no skill or brand of its own to attract users. Millet products have always been famous for their fever. In fact, the millet television products that have been used in the past have always led the television industry. A generation of Xiaomi TV launched a 11-key remote controller, which has become the standard of today's television interactive mode. The second-generation millet TV introduced independent audio, which has become the current trend of all television configurations. Three-generation millet TV launched split and ultra-thin, has led the entire TV to split. Samsung, Storm and many others have already launched their own split TVs. In front of such great achievements, the image of Xiaomi TV has already been exposed to the first one, and there is a big difference between fans who can fan the pig.
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