[Text|High-tech LED reporter Lu Qiujia] At present, the competition in the LED lighting market is becoming increasingly fierce. Throughout today's main agency model, most traditional lighting companies such as Op, NVC and so on implement the agent system with the provincial general agent as the core.
Although this kind of extensive proxy mode has the inherent drawbacks in the current industry situation of sales obstruction and channel blockage under the impact of the current situation of LED lighting, this model has also led the traditional lighting companies to the leading brands. Make a contribution.
The relationship between the enterprise and the dealer is mutual. When the dealer chooses the brand cooperation and the enterprise chooses the dealer, only when the two meet the needs of each other in some respects, that is, the two can find common ground. All cooperate.
A quality dealer can help companies quickly occupy the market and establish brand awareness; a good company can achieve a good dealer.
In today's increasingly diversified channels in the lighting industry, some companies are beginning to try new channel models such as direct stores or e-commerce. In the past year, many brands of online products have repeatedly created sales miracles, and traditional agents have felt unprecedented pressure.
At the same time, enterprises try to direct sales mode and EMC mode, so that some traditional agents with a keen sense of smell are faintly aware that the crisis has arrived.
The diversification of channels is an indisputable fact. The positioning of dealers should transform the past role of participants in all aspects of sales and price into a role of providing logistics supply, capital platform and intermediary services throughout the circulation.
At the same time, the distribution channel of physical stores can never disappear, so for the production enterprises, it is necessary to maintain the distribution channels and fulfill the commitments already made by the enterprises.
"Production companies and distributors must strive to achieve a win-win situation. Enterprises should not harm the interests of distributors for some immediate interests. This will have a negative impact on the long-term development of the brand." Pan Jing, general manager of Beijing Sunshine Chuangyi Lighting Co., Ltd. .
The "Intelligent Lighting and O2O Channel Special Session" held in conjunction with the 2014 High-tech LED Exhibition will be held on September 27th from 14:00-17:30 in the Guangzhou Pazhou Canton Fair.
At that time, Pan Jing will give a keynote speech on the topic of “LED lighting distribution channels to the turning point of change, diversified channels, how dealers and enterprises should find a win-win cooperation modelâ€, so stay tuned!
Although this kind of extensive proxy mode has the inherent drawbacks in the current industry situation of sales obstruction and channel blockage under the impact of the current situation of LED lighting, this model has also led the traditional lighting companies to the leading brands. Make a contribution.
The relationship between the enterprise and the dealer is mutual. When the dealer chooses the brand cooperation and the enterprise chooses the dealer, only when the two meet the needs of each other in some respects, that is, the two can find common ground. All cooperate.
A quality dealer can help companies quickly occupy the market and establish brand awareness; a good company can achieve a good dealer.
In today's increasingly diversified channels in the lighting industry, some companies are beginning to try new channel models such as direct stores or e-commerce. In the past year, many brands of online products have repeatedly created sales miracles, and traditional agents have felt unprecedented pressure.
At the same time, enterprises try to direct sales mode and EMC mode, so that some traditional agents with a keen sense of smell are faintly aware that the crisis has arrived.
The diversification of channels is an indisputable fact. The positioning of dealers should transform the past role of participants in all aspects of sales and price into a role of providing logistics supply, capital platform and intermediary services throughout the circulation.
At the same time, the distribution channel of physical stores can never disappear, so for the production enterprises, it is necessary to maintain the distribution channels and fulfill the commitments already made by the enterprises.
"Production companies and distributors must strive to achieve a win-win situation. Enterprises should not harm the interests of distributors for some immediate interests. This will have a negative impact on the long-term development of the brand." Pan Jing, general manager of Beijing Sunshine Chuangyi Lighting Co., Ltd. .
The "Intelligent Lighting and O2O Channel Special Session" held in conjunction with the 2014 High-tech LED Exhibition will be held on September 27th from 14:00-17:30 in the Guangzhou Pazhou Canton Fair.
At that time, Pan Jing will give a keynote speech on the topic of “LED lighting distribution channels to the turning point of change, diversified channels, how dealers and enterprises should find a win-win cooperation modelâ€, so stay tuned!
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