Sohu CEO Zhang Chaoyang: Self-made drama to be fine

As the first hidden star shooting reality show in China, Sohu Video's self-produced variety show "Secret and Great" started broadcasting on April 21st, breaking through 15 million broadcasts in 48 hours. Since the start of the seven broadcasts, the number of broadcasts has reached 101 million. The program has been on the list of Weibo's various categories for 26 times, among which 8 times has reached the top of the Weibo Crazy Variety Show. It is the only Internet with this achievement in the list. Homemade show.

During the “hidden and great” period, Baidu’s index reached 46,041, peaking at the Korean box office championship movie starring Kim Soo Hyun. With high attention and high play, "Hidden and Great" was rapidly promoted to the No. 1 online variety show in a short period of time. In this year's online variety industry, there is the significance of creating an annual phenomenon-level innovation.

Programs such as "Hidden and Great" have pushed network self-control to a new level: not weaker than traditional TV's super team, high input, and large production. The online video industry will regard 2014 as the “first year of self-control” and “hidden and great” is a model of this new trend. "Hidden and Great" is Sohu's video invites the Korean star-class production team to create a star reality show, using hidden shooting methods to truly record the behind-the-scenes and behind-the-scenes of the stars. Unexpected unexpected circumstances reveal the true loveliness and positive energy of the stars. .

According to Shang Na, editor-in-chief of Sohu's video content operations center, the hidden secret of "Hidden and Great" lies in reality. Its greatness lies in the human nature that is displayed in the real environment and in the story. For Sohu video production, Sohu's CEO Zhang Chaoyang set the strategy: Do not do anything, do not mess. He firmly believes that the long-term value of the Internet is to produce content for the Internet. The second requirement must be refined. There is no need for each type to be a file. It is necessary to have such secretive and great products as intensive and make it a unique brand. It is the difference between Sohu video and other video websites.