1, consumer sharing
In the early days, people had a habit of interacting with each other to purchase and decorate. However, due to the lack of media, it was limited to chats between friends and family, or sporadic references when needed.
However, the development of the Internet, the spread of social media, and the rejuvenation of household consumption groups, nowadays, quite a lot of consumers will share their feelings and evaluations through Weibo, QQ, BBS, WeChat and other platforms. Sometimes, when they encounter injustice, they will also seek help from the news media.
2. Networking of consumption
The number of owners who purchase home building materials online continues to increase, and the proportion of all owners is gradually increasing. The range of products purchased continues to expand, from simple furniture, faucets, lamps, switch panels, simple wardrobes, wall stickers, to large beds and tables. , chairs, etc.
In a certain period of time, toilets, bathroom cabinets, bathtubs, as well as paints, flooring and other products, more and more consumers may buy from the Internet.
3. Realize the side effects of the consumer industry
Win supervisor Deng Chaoming believes that more and more consumers are beginning to realize that their consumer industry will bring environmental and social impact. Although many factors such as satisfaction, indulgence, addiction, and vanity make most consumers unable to change their original habits in essence, there are still some people who are adjusting. Some brands that are more environmentally friendly and responsible will be particularly optimistic about certain consumer groups.
4, domestic brands are still the mainstream
At present, in the fields of ceramic tiles, flooring, wallpaper, home textiles, lighting, home decoration, interior design, sanitary ware and other related homes, domestic brands are the mainstream, and now many domestic brands are also diversified in design, materials, Innovations in many aspects such as visual effects will continue to firmly grasp domestic consumers. In the field of coatings and sanitary wares, although foreign brands have a very large market share, the newly emerging middle-class consumers are more inclined to excellent domestic brands.
5, the functional era
In any era, the function of the product will influence the decision of the consumer. Home building materials also have their own functions, such as the wear resistance of tiles, impact resistance, and even the function of improving the air. For example, the water saving function and deodorizing function of the toilet; for example, the energy saving of the lighting fixture and the softer light. Better features will be welcomed by more and more consumers.
6, smart dance
For home building products, the Internet of Things is not a myth, it is possible. Even if you don't talk about the Internet of Things, you can attract a group of fashionable and sensitive consumers by implanting possible intelligent operations in your home products. For example, smart toilets, smart lights, smart showers, smart taps, etc. Nowadays, such smart home products are not mature, and the performance is not very stable, but there are indeed increasing consumers who tend to buy such products.
7. Systematization of consumption influencing factors
Consumers may not be affected by one or more factors in the final purchase decision. Nowadays, the proportion of consumers with college education or above is very large, and this proportion will undoubtedly continue to rise. At a certain stage, consumers who may purchase home building materials have higher education. Win supervisor Deng Chaoming believes that to impress such consumers, products must have good brand, quality, image, reputation, and service.
8, customized for more common
Customization of furniture in this field is very popular nowadays. For example, many furniture companies such as Sophia, Europa, and Shangpin are all custom-made. Traditional molded furniture is often inconsistent with the decoration style, the size is not suitable, and the space utilization rate is low. In addition, many consumers are demanding more from the beginning of the design, and cost-effective customization will be more popular. In the fields of tiles, flooring, etc., there will also be customized models based on the individual needs of consumers.
9, O2O deserves attention
Online understanding of brand and product information, search for word of mouth, compare products, offline to the store to observe and experience, and then place orders, this phenomenon is more common in the home consumption. However, whether it is online purchase or order in the store, there is no fixed model, which is affected by various factors such as price and service.
10, the price
In fact, many consumers are now very value-for-money, especially the middle class, almost from the contact with the decoration company, to the purchase of building materials, home decoration, etc., will have a cheap and good shopping policy. This consumption habit will not change, and it will affect the affluent class and the rich.
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