Now that Russia has officially joined the WTO, the "gray customs clearance" will become transparent. Due to international pressure, Russia will make corresponding adjustments in terms of tariffs and market regulations. The obvious benefit of Russia ’s accession to the WTO for Chinese enterprises is to reduce the export cost of China ’s advantageous commodities, and to make it easier to enter the Russian market. This will undoubtedly expand the export of Chinese goods and increase the profit margins of Chinese enterprises.
New trade opportunities brought by Russia's entry into the WTO will far exceed the figures. In the field of LED industry, exporters of low-end LED lights can go to Russia to see. With the current development speed of the Russian LED lighting market, the Russian LED lighting market is likely to become the "new continent" of small and medium-sized Chinese LED companies.
At present, domestic LED companies have been overwhelmed by the “internal worry†of the closed mainland market and the “foreign trouble†of the European debt crisis. Many large LED companies have begun to turn their attention to two aspects:
1. Strive to get government subsidies and try to support the day when the market opens;
2. More participation in government bidding projects to achieve business operations.
But the above two points are all around the government's regulation and control, and should be the games of large and powerful companies. The industry believes that, in the case of a sluggish market, opening the Chinese LED market is a problem faced by many LED companies, especially the Chinese LED lighting market. At the same time, the Chinese LED industry should not be dominated by large companies. Although in the era of standardized mass production, small companies do not have a strong competitive advantage, but in some subdivided fields, large companies are not flexible.
Taking the lighting market as an example, the two most important factors that restrict China's LED lighting market are price and market awareness. Affected by the recognition of the LED lighting market, China's towns and villages and rural markets are still a "ruin"; the city's lighting market is limited by fluorescent lights, and it is also difficult to exert force.
For the center of enterprise development, insiders also gave different opinions. Mr. Chen Yueming, CEO of Zhenmingli China, believes that thanks to the developed network platform, today's market operation is different from the past. He said that the form of LED lighting market development is becoming less and less important, and the value of the product itself is the fundamental driving force for enterprise development.
Mullinson said that satisfying the actual use is the key to LED research and development. According to the actual application needs, the product will be more refined in R & D and production, which can reduce costs and guide the sales price to fall, so that the market can be further opened.
Many industry experts have also given their views. They believe that the engineering pipeline is also one of the market operations of LED lighting, but this has high requirements for products and requires engineering support.
Fangfang Lighting said that the future development direction of LED lighting is the field of lighting design. Changfang believes that the light source part (LED lighting products) is for the replacement civilian market, and it is difficult to make a difference. At the same time, this difference in the light source part is not significant.
For small LED companies in the Chinese market, it is more suitable for the development of enterprises to find a market positioning and make single products more refined and stronger. At the same time, these companies should also find the target market. A few days ago, the reporter visited the market and found that some small LED companies in Shenzhen made a lot of money by exporting LED light strips and 3WMR16 LED lamp cups to South Africa or India.
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