Market Overview Macro Analysis and Forecast: Make Professionals More Professional
Many professional lighting markets in the southwestern region have only captured the prosperous business opportunities of up to 10 years in the next few years in the specific stage of development. Even some markets have only begun to operate with staged management rights. In the early stage of development, some lighting cities did not have long-term plans for the future. However, after years of careful cultivation, market sentiment has been rising day by day. Most of the markets have gained a lot of operating profits and enjoyed excellent reputation in the local area. However, a few years later, due to the government's municipal planning and various unforeseen reasons, some markets could not develop according to the management ideas of the market management parties. In the end, they could only endure pains and give them a path of development. The sense of loss of the operator is embarrassing, and the damage brought to the business is self-evident.
However, some of the new markets in 2002 have been ruined by the foresight. Therefore, whether from the local municipal planning or the prospect of future development scale, investors will consider more profoundly and try to avoid the market's operational risks to a minimum. . Many investors buy land to build a field, and try and boldly invest in the market structure, business environment, various hardware facilities configuration, publicity planning, and business philosophy. More representative of this type of market is Chengdu Jinfu Lighting City, Nanfu Senmei Home, Oriental Lighting, and a lot of fine lighting boutiques. In addition, the development of Chongqing Jianmart later showed the same trend.
Hypermarkets operate a crowd of business development dreams
In the southwest and even the entire domestic lighting market, Lamp Mart's business development is well-known, its store's super-large scale, its own product brand, business philosophy, on-site display atmosphere, waiting for people, including the status quo and prospects of chain development, has long been Industry insiders said. In the professional markets of Chongqing and Chengdu, the store with a business area of ​​over 10,000 square meters has a lamp Mart, and the store with a price of 5,000 square meters has Ruifeng lighting. The store with more than 3,000 square meters is Chongqing Huier Lighting and Chengdu Weiguang Lighting. Art, Chengdu Dachang Lighting, etc.
Hypermarket operations can bring consumers visual impact and meet the needs of different levels of consumer groups, but not all hypermarkets are first class in all aspects. What the industry admires is the business philosophy, products, services and guidelines for the business. It is not the best to sell the best, make the most money, and truly convince the people in the industry; create a new business model and create a good The development platform, including creative business thinking, is the common pursuit of people of insight in the industry. However, the choice is two-way. Only by making full use of the existing operational advantages and reducing the operating costs of manufacturers and merchants, can we maximize the operating profit and achieve multi-win.
It is imperative to seize product channels and brands.
It may not be an exaggeration to use the "ideas to determine the way out, the brand to win the future, the speed impact scale, the service to attract consumption, and the profit to promote cooperation" to comment on the current status of the lighting industry.
Throughout the industry, manufacturers, businesses, market management companies, whether it is a mature market to taste the new market, or a well-known brand in the industry, no one does not want to first and eventually seize the industry's advantageous resources.
If the manufacturer has a group of dealers with the strongest local management strength and the best ideas, it will open up the local market access, and the products can be presented to the consumers at the fastest speed by using the most smooth channels, even directly. Enter the lives of consumers.
When a merchant finally owns a group of well-known brands or more potential products, it will help to obtain bigger and more business opportunities, and even drive sales of other products in the store.
Northwest lighting industry analysis of the current situation of the lighting market segmentation industry is eager for secondary integration East China lighting market research experience rise and flooding lighting market flooding is better than blocking (figure) Foshan lighting: major shareholders violate their commitment to have hidden lighting accessories facing development Difficult need for brand breakout
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